<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The B:Side Way with Chris Myers]]></title><description><![CDATA[Leadership. Management. Culture. This is what B:Side Capital is all about. It's worked for us. Now, let us help make it work for you.]]></description><link>https://www.thebsideway.com</link><image><url>https://substackcdn.com/image/fetch/$s_!_nsZ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4d5b15a-8951-4a7c-9944-0215ead66411_256x256.png</url><title>The B:Side Way with Chris Myers</title><link>https://www.thebsideway.com</link></image><generator>Substack</generator><lastBuildDate>Wed, 17 Jun 2026 03:10:19 GMT</lastBuildDate><atom:link href="https://www.thebsideway.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Christopher Myers]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[thebsideway@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[thebsideway@substack.com]]></itunes:email><itunes:name><![CDATA[Christopher Myers]]></itunes:name></itunes:owner><itunes:author><![CDATA[Christopher Myers]]></itunes:author><googleplay:owner><![CDATA[thebsideway@substack.com]]></googleplay:owner><googleplay:email><![CDATA[thebsideway@substack.com]]></googleplay:email><googleplay:author><![CDATA[Christopher Myers]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Load-Bearing Market]]></title><description><![CDATA[In a system built on borrowed money, the price level does structural work. When it falls far enough, the credit it holds up falls with it.]]></description><link>https://www.thebsideway.com/p/the-load-bearing-market</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-load-bearing-market</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Mon, 15 Jun 2026 22:12:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Jpq7!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Lately I keep getting versions of the same question from team members, students, and readers alike. While they come from different backgrounds and perspectives, they share one thing in common: they can&#8217;t shake a particular unease. It runs something like this: <em><strong>why does nothing seem to touch the market anymore?</strong></em></p><p>Whatever happens, the market shrugs it off and grinds higher. A war in one region, a debt downgrade, a hot inflation print, a political crisis that would have rattled an earlier generation of investors. Each one hits, the screen wobbles for a day, and then the momentum reasserts itself and prices push to new records. The optimism feels almost untethered. And it runs directly against what many of us are actually seeing. In our small business portfolio, the strain is real and getting harder to miss: thinner margins, slower payments, a smaller buffer than there was a year ago. A lot of the people I talk to carry the same quiet dissonance in their own lives, a sense that the numbers on the screen and the conditions on the ground have come apart.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Jpq7!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Jpq7!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!Jpq7!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!Jpq7!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!Jpq7!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Jpq7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3154043,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/202197024?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Jpq7!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!Jpq7!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!Jpq7!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!Jpq7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F93087b3c-261b-4ecc-8d5a-272d545e2f4b_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>So the question sharpens into something more pointed. Why are the powers that be so willing to pull out every stop, to go to any length, no matter how unprecedented the move, to keep the market from falling?</p><p>The answer is the uncomfortable one. <em><strong>They have no other choice.</strong></em></p><p>To understand why, you have to set aside the way most of us instinctively think about the stock market. We treat it like a thermometer, a reading of how the economy is doing. The number goes up and we feel good about where things are headed; the number goes down and we worry. But the people who actually run the financial system know something the thermometer framing hides. The market does two jobs at once. It measures the economy, and it helps hold the economy up.</p><p>That second job is the one almost nobody talks about, and it is the reason a falling market is so much more dangerous than a falling thermometer. A thermometer that drops only tells you it is cold. A price that drops, in a world this leveraged, makes it colder.</p><h3>The Market Looks Calm. That Is the Setup.</h3><p>Right now the conditions look benign. The S&amp;P 500 is sitting just under its record high, less than a percent off the top. The VIX, the market&#8217;s fear gauge, is down around 16, near the sleepy end of its range, even though it touched 35 within the past year. Volatility is low. Confidence is high.</p><p>That calm is not the opposite of risk. It is how risk gets built. Hyman Minsky spent his career on this single idea, and it is worth saying plainly: stability is destabilizing. When times are good for long enough, borrowers and lenders both relax. Loans that once looked prudent start to look timid. Leverage that once felt aggressive starts to feel normal. The longer the calm holds, the more debt the system piles on top of it, until the whole structure quietly depends on the calm continuing.</p><p>You can see the pile in the numbers. Investor margin debt, the money people borrow against their portfolios to buy still more, hit a record in April: $1.3 trillion, up more than fifty percent in a single year. As a share of the economy, analysts put it at an all-time high, well past where it stood at the dot-com peak in 2000. The borrowing did not climb in a smooth line, either. It dipped earlier in the year and then jumped by more than $80 billion in one month to set the record. That is not the behavior of patient money. That is the procyclical reflex the leverage literature has described for decades: people borrow more precisely when prices are high and the mood is good, which is exactly when they should be doing the opposite.</p><h3>A Price Drop Is a Credit Event</h3><p>To see why a drop is so dangerous, you have to understand what collateral actually does in a modern financial system.</p><p>When you borrow against an asset, the lender protects itself by lending a little less than the asset is worth. The gap is the haircut, the cushion. As long as the asset holds its value, everyone is fine. But the moment the price falls, two things happen at once. The borrower&#8217;s equity shrinks, and the collateral backing the loan is suddenly worth less than it was. The lender, doing nothing wrong and following its own rules, asks for more: more cash, more collateral, a bigger cushion. The borrower can raise that cash quickly in only one way. By selling.</p><p>Here is the part that turns a correction into a crisis. When enough borrowers are forced to sell at the same time, their selling pushes prices down further. Lower prices mean lower collateral values, which trigger more calls, which force more selling. The loop feeds itself. Economists have given the two halves of this loop precise names. There is the loss spiral, where falling prices wipe out the equity of leveraged holders and force them to dump assets, and the margin spiral, where the same falling prices and rising fear lead lenders to demand fatter cushions at the worst possible moment. Brunnermeier and Pedersen showed that the two spirals reinforce each other, and that the combined damage is larger than the sum of the two.</p><p>Underneath it all sits Irving Fisher&#8217;s cruel arithmetic from 1933. When everyone deleverages at once, selling assets and paying down debt together, they drive prices down so fast that the real weight of the remaining debt actually rises. In his phrase, the more the debtors pay, the more they owe. Trying to climb out of the hole collectively digs it deeper.</p><p>This is the insight the thermometer framing misses. In a collateralized system, the price level helps determine how much credit can exist at all. Collateral value sets borrowing capacity. So when prices fall, the system&#8217;s capacity to lend contracts on its own, by mechanics rather than mood. The drop in price is the drop in credit.</p><h3>The Leverage Has Moved</h3><p>The margin-debt record is the figure that makes headlines, because it is visible and it is retail and it is easy to picture: ordinary investors borrowing against their stocks. But if you are looking for where the next spiral actually starts, that regulated retail number is no longer where the real danger sits.</p><p>The bigger and faster risk has migrated into the plumbing, into the part of finance that does not have a ticker. Hedge funds have built enormous positions in the Treasury market, the supposedly safest market in the world. Their long Treasury exposure has grown from roughly $600 billion a decade ago to about $2.4 trillion at the end of last year. They fund much of it through repo, short-term borrowing against those same Treasuries, and their net repo borrowing has reached around $1.8 trillion, more than double what it was at the start of 2024. The Federal Reserve describes this leverage as near all-time highs, concentrated in a small number of very large funds.</p><p>Here is the detail that should make you sit up. Much of that borrowing is done at zero haircut. No cushion at all. In 1929, the speculative fuel was the call loan: investors buying stocks with as little as ten percent down. We look back at that leverage as reckless. The modern version is larger, it sits inside the Treasury market rather than the stock market, and in places it runs with no cushion whatsoever. It is the same machine, bigger and better hidden.</p><p>And this is only one room in a very large house. The non-bank financial system, the hedge funds and private credit funds and money market funds and all the rest, has grown to roughly $257 trillion globally. It is now larger than the traditional banking system. Leverage behaves like water. After 2008, regulators built strong walls around the banks, so the leverage flowed downhill to the places where the walls were lowest. That is where it pooled.</p><h3>Safer in the Banks, More Fragile in the Shadows</h3><p>Now, I know what some of you are thinking. Haven&#8217;t we been through all this? We rebuilt the system after 2008. Banks hold far more capital than they used to. They get stress-tested every year against brutal scenarios. The Fed has a standing facility that can pump cash into the repo market on demand. All of that is true, and none of it should be waved away.</p><p>But the honest answer to &#8220;is it different now?&#8221; is unsettling. We are safer in the banks and more fragile in the shadows. The reforms did their job at the core. Large banks carry capital near historic highs and would survive losses that would have killed them two decades ago. What the reforms did not do, could not do, was stop the leverage from moving. It moved to the funds and the markets where supervision is thinnest, and where a spiral can run before anyone with authority can see it clearly.</p><p>There is a backstop coming. New rules will push much of the bilateral Treasury market into central clearing, with real margin and a mutualized structure behind it. It is a genuine improvement. It is also not live yet. The cash-clearing piece is not scheduled to begin until the very end of this year, and the repo piece not until the middle of next. The protection we are counting on is still months away. The exposure is here now.</p><h3>The Spiral Doesn&#8217;t Stay on Wall Street</h3><p>It would be easy to read all of this as a Wall Street story, a problem for hedge funds and the people paid to regulate them. Watching credit conditions for a living, I think that is the most dangerous misread of all.</p><p>When a deleveraging spiral runs, it does not stay contained. The first channel is the wealth effect in reverse. Stock ownership in this country is extraordinarily concentrated: the top ten percent of households own roughly eighty-seven percent of all stocks. When the market falls hard, it hits exactly the households that drive the bulk of discretionary spending and investment, and they pull back. A market event becomes a spending event.</p><p>The second channel is the one I watch most closely. As collateral values fall and risk rises, lenders retreat. They tighten standards, shrink credit lines, and back away from anything that looks uncertain. And the lending that dries up first is rarely to the largest, safest borrowers. It is to small businesses, the Main Street borrowers who have the least collateral and the smallest margin for error. They feel a Wall Street spiral as a closed door at the bank, often before the headlines have caught up to what is happening. The banks themselves are now lending heavily into those non-bank funds, which means stress in the shadows flows right back onto bank balance sheets, and from there into the real economy that the rest of us live in.</p><p>This is why the speed of a drop matters as much as its size. A market can fall ten percent in a matter of days now, and modern tools compress those moves further. The counter-forces, the bargain hunters and the policymakers, both need time to act. A spiral does not give them time. The clearest recent warning is Britain in the autumn of 2022, when a sudden jump in government bond yields forced pension funds to sell those same bonds to meet collateral calls, which drove yields higher, which forced more selling. That loop ran in hours, not weeks. Only an emergency central bank intervention stopped it. Most market falls do not become spirals. The ones that do, though, can run faster than judgment can keep up.</p><h3>What You Do Before the Floor Moves</h3><p>Let me be clear about what this piece is and what it isn&#8217;t. This is not a market call. I am not telling you to sell, or to predict the timing of something no one can time. The whole point of a spiral is that it is unpredictable in its trigger and merciless in its mechanics. What you can do is decide, in advance, which side of it you want to be on. Because every one of these episodes, from 1929 to 2008 to 2020, comes down to the same brutal sorting: the forced sellers lose, and the people with cash and patience buy what the forced sellers have to dump.</p><p>So the work is to make sure you are never the forced seller.</p><p>For anyone leading a business, that means treating your own leverage as a deliberate choice rather than something you back into. Borrow for things that produce durable cash flow, not for things that only work if prices keep rising. Hold more liquidity than feels efficient in good times, because the entire value of that liquidity reveals itself in the moment everyone else is scrambling for it. Taleb&#8217;s framing is the right one here: in a fragile system you want optionality, the capacity to act when others can&#8217;t, rather than the brittle efficiency that looks brilliant right up until it shatters.</p><p>For the small business owners and the lenders who serve them, the message is more specific and more urgent. Secure your credit before you need it. A line of credit you arrange in calm conditions is a very different thing from one you go looking for in a panic, when the same spiral hammering Wall Street has quietly convinced your bank to stop saying yes. Credit availability does not fade gently in a crisis. It vanishes at exactly the moment you reach for it. The businesses that come through these periods are usually the ones that built their buffer while they still could, while it still felt unnecessary.</p><h3>What the Number Actually Is</h3><p>When you hear a policymaker or an executive talk the market up in a tense moment, it is tempting to dismiss it as cheerleading, or vanity, or spin. Sometimes it is. But underneath the spin is a hard structural truth they understand better than most. In a system this leveraged, the price level is load-bearing. The number on the front of the building tells you what the building is worth. It is also one of the beams holding the building up.</p><p>A market that falls and then recovers quickly reseats the beam, and the structure holds. A market that falls and stays down long enough lets the spiral do its work, pulling the beam out one stress at a time. That is the difference between a correction and a crisis, and it is far thinner than most people assume.</p><p>None of this is a reason to live in fear of a number on a screen. It is a reason to understand what the number actually is. The students I teach will spend their careers being told the market is a scoreboard, a measure of how well things are going. The truth is heavier than that, and more useful to carry. The market is part of the structure now. And the first job of anyone responsible for anything, a portfolio, a company, a payroll, is to make sure that when the structure shakes, you are standing on something of your own.</p><div><hr></div><p><em>The market is one place where change can arrive suddenly and violently, but it is hardly the only one. The same is true of the pressures that test a leader. My book, Honor Under Pressure, is about cultivating your leadership code before that pressure hits, because in an era when the ground can shift in hours rather than years, character is the one thing that has to be built in advance. You can find it at <strong><a href="https://www.thefourthturningleader.com">www.thefourthturningleader.com</a>.</strong></em></p>]]></content:encoded></item><item><title><![CDATA[The Curator’s Era]]></title><description><![CDATA[Execution is becoming free. What remains is the discipline Rick Rubin made a career from, and the rest of us never trained for.]]></description><link>https://www.thebsideway.com/p/the-curators-era</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-curators-era</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Tue, 26 May 2026 02:13:08 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/59ebb407-9094-41b3-a5a3-4a54cf00f800_1200x900.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-jg1WUOxY6Cg" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;jg1WUOxY6Cg&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/jg1WUOxY6Cg?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>The clip is from 2023. You have probably seen it pass through your feed three or four times in the last month, because it keeps resurfacing for reasons people cannot quite articulate. Anderson Cooper sits across from Rick Rubin, one of the most successful music producers alive, in the producer&#8217;s Malibu studio. Cooper asks if Rubin plays any instruments. &#8220;Barely,&#8221; Rubin says. Can he operate a soundboard? No. &#8220;I have no technical ability. And I know nothing about music.&#8221;</p><p>Cooper, half-laughing: &#8220;You must know something.&#8221;</p><p>&#8220;Well, I know what I like and what I don&#8217;t like. And I&#8217;m decisive about what I like and what I don&#8217;t like.&#8221;</p><p>&#8220;So what are you being paid for?&#8221;</p><p>&#8220;The confidence I have in my taste and my ability to express what I feel has proven helpful for artists.&#8221;</p><p>That clip was a curiosity when it first aired. People shared it because Rubin is such an unusual character, because the exchange has the quality of a Zen koan, because it felt vaguely subversive that someone could win nine Grammys and admit he could not plug in a microphone.</p><p>It is doing different work now. It has become a meme because it is also, accidentally, the answer to the question every white-collar professional in America is currently trying not to ask.</p><h3>The Floor Is Collapsing</h3><p>Across every knowledge-work field I look at, the same thing is happening at different speeds. The execution layer is being eaten alive. Code writes code. Decks build themselves. Memos draft themselves. Models run analyses that used to take a team of analysts a week. The work that used to define a junior associate&#8217;s first three years is now a four-minute prompt and a senior reviewer.</p><p>This is the part everyone is now willing to talk about openly, so I will not belabor it. The deeper question is what is left when the execution layer disappears. What does a career look like when the thing you spent five years learning to do gets done by software in seconds? What does seniority mean when the apprentice&#8217;s ladder has no rungs?</p><p>The honest answer is that we do not know yet, in detail. But we do know one thing, because someone proved it to us forty years ago and we just were not paying attention. The thing that scales when execution commoditizes is taste. Judgment. The willingness to look at a hundred options and say &#8220;this one&#8221; with conviction, and live with the consequences when you are wrong.</p><p>Rubin built a forty-year career proving this in advance. We are about to be forced to catch up.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!SIjP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!SIjP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 424w, https://substackcdn.com/image/fetch/$s_!SIjP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 848w, https://substackcdn.com/image/fetch/$s_!SIjP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 1272w, https://substackcdn.com/image/fetch/$s_!SIjP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!SIjP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp" width="398" height="398" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/509b522e-a723-4b10-843c-687538c2f259_398x398.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:398,&quot;width&quot;:398,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:25440,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/199268260?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!SIjP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 424w, https://substackcdn.com/image/fetch/$s_!SIjP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 848w, https://substackcdn.com/image/fetch/$s_!SIjP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 1272w, https://substackcdn.com/image/fetch/$s_!SIjP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F509b522e-a723-4b10-843c-687538c2f259_398x398.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3>What Rubin Was Actually Doing</h3><p>If you watch the longer cuts of that 60 Minutes piece, you start to see it. Rubin lies on a couch in his studio, eyes closed, while a track plays. To Anderson Cooper it looks like he might be asleep. Then he sits up, says three sentences, and the song reorganizes itself.</p><p>Chuck D, who has worked with him for decades, described it the same way: &#8220;Is he asleep or awake or what? And then makes a couple suggestions. Boom, boom, boom. And sure enough, it unfolds itself.&#8221;</p><p>What Rubin is doing during those silences is the only thing that actually matters in his job. He is paying attention. He is comparing what he hears against a vast internalized library of what is possible. He is noticing what the track is reaching for that it has not yet found. And then he is offering the artist a single redirection that closes the gap.</p><p>He prefers the word reducer to producer. He likes the idea of getting the point across with the least amount of information necessary. In his book <em>The Creative Act</em>, he describes a discipline he calls the ruthless edit. When a project is nearly complete, you do not trim five percent. You cut to half, or even a third, and then add back only what is genuinely essential. The goal is not the final length. The goal is to discover what the work actually is by stripping away everything it is not.</p><p>This is the skill. This is what gets paid. The ability to recognize, at speed and with conviction, what should exist that does not yet. The willingness to remove things that are good in order to protect the thing that is great. The discipline of attention that lets you see what a hundred people walking past the same problem have all missed.</p><p>There is one more piece of the Rubin philosophy worth pulling forward, because it lands harder now than it did when he said it. Cooper asked him whether his job was to figure out what audiences want. &#8220;The audience comes last,&#8221; Rubin said. &#8220;The audience does not know what they want. The audience only knows what has come before.&#8221;</p><p>That observation reads differently in the age of AI. Every large language model in existence is, by design, a perfect aggregator of what has come before. The training data is the past. The output is a statistical pattern-match against that past. AI is, in Rubin&#8217;s framing, the ultimate audience-pleaser. It cannot tell you what should exist that does not yet. Someone has to do that part. And whoever does it is the one who actually gets paid.</p><h3>The Counterargument I Hear Most</h3><p>Now, I know what some of you are thinking. Taste is downstream of technical mastery. You cannot be a great editor without first being a great writer. You cannot be a great producer without first being a great musician. The taste people do not exist in a vacuum. They earned their judgment by doing the technical work for years, and the kids coming up now will need to do the same.</p><p>There is real truth in this, and I do not want to wave it off. Most great judgment is built on a foundation of having done the underlying work. Rubin is the exception that proves the rule. For every Rubin there are a thousand great producers who can play five instruments and run their own sessions.</p><p>But here is what the counterargument misses. The ratio is inverting. Where once ninety percent of a career&#8217;s value-creation was technical execution and ten percent was judgment, that proportion is flipping fast. The technical floor is rising under everyone, which means the technical ceiling matters less. What you used to earn through ten thousand hours of execution practice is now available through software that any twenty-year-old can run.</p><p>What is not available through software is the discipline of attention. The library of internalized examples. The willingness to defend a point of view in a meeting when the data is ambiguous. The courage to say &#8220;no, not that one, this one&#8221; when everyone else is hedging. Those things take ten thousand hours too. They just take them in a different shape, and very few people are training for them deliberately.</p><p>The students I teach are starting to understand this in their bones, even if they do not have the language for it yet. They watch AI do their homework better than they can. They know what is coming. The ones who will do well are the ones who stop competing with the machine on its terms and start building the human skills the machine cannot reach.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>Three Roles That Replace Execution</h3><p>When I look across my portfolio and the broader business landscape, the careers that are actually growing in value as AI eats the execution layer collapse into three archetypes. None of them are new. All of them have always been the highest-paid roles in any organization, which is your first clue. They are simply becoming the only roles that survive.</p><p>The first is <strong>the curator</strong>. The person who chooses what gets attention in a world of infinite output. AI can generate a hundred drafts of anything in seconds. Someone has to decide which one is worth shipping. That someone is the bottleneck and the value-creator now, in media, in product, in research, in design, in education, in capital allocation. The curator is the person who has internalized enough of the field to compress a hundred options into one with conviction. The judgment moves faster than the deliberation.</p><p>The second is <strong>the coordinator</strong>. The person who orchestrates work across multiple AI systems, human teams, partners, and external constraints. The skill here is connection. Understanding how the pieces fit. Knowing which lever to pull when. This is what good general managers have always done, and it is what gets harder to automate as the number of moving pieces grows. The coordinator is the person who holds the whole picture in their head when no individual contributor can.</p><p>The third is <strong>the tastemaker</strong>. The person who calls the shot on direction. Who decides what should exist that does not yet. Who is willing to be wrong in public, take the credit, take the blame, and try again. This is the role Rubin plays in a studio. It is the role a great editor plays at a publication. It is the role a great investor plays in a partnership. It is the rarest and most valuable of the three because it requires not just judgment but conviction, and conviction is the thing most professionals spend their entire careers trying to avoid having to display.</p><p>These were always the elite roles. They are now becoming the survival roles. The middle layer of pure execution is the part that disappears.</p><h3>The Playbook</h3><p>If you accept the argument, the question becomes what to actually do about it. Here is what I am telling my students and what I am building into my own habits.</p><p><strong>Build a deliberate consumption diet.</strong> Spend an hour a day with the best work in your field. Read the original sources. Study the case studies. Look at the moves great practitioners made when the stakes were real, instead of the ones that get the most clicks. Taste is built by exposure to excellence, and you will not develop it scrolling through algorithmically-curated content.</p><p><strong>Form opinions and defend them in writing.</strong> A point of view that lives only in your head is not a point of view yet. Put your judgments on the record somewhere. A weekly memo to your team. A Substack. A note to clients. Whatever forces you to commit. The act of writing it down is the act of finding out what you actually think.</p><p><strong>Practice the ruthless edit.</strong> Take something you have made and cut it in half. Then cut what remains by another third. What survives is what you actually meant. Do this with documents, with strategies, with meetings, with org charts. The skill of subtraction is what distinguishes a curator from a hoarder.</p><p><strong>Spend time with people whose taste you trust.</strong> Find three or four people in your professional life whose judgment you would defer to in a hard call. Stay close to them. Ask them what they are noticing. Watch what they cut and what they keep. Taste is contagious in both directions, which is why your inputs matter more than your outputs right now.</p><p><strong>Make decisions with incomplete information.</strong> Taste lives in the gap between data and action. If you wait for certainty, you have outsourced the decision to whoever or whatever brought you the data. Build the muscle of saying &#8220;this is the call, and I own it&#8221; before the spreadsheet is finished.</p><p><strong>Audit your own portfolio of skills.</strong> Be honest about which of your competencies are technical execution and which are judgment. The execution ones are at risk and you should treat them as such. Reinvest the time you save into the judgment ones, deliberately and on a schedule.</p><h3>The Shape of What&#8217;s Coming</h3><p>There is a strange grief in writing this. I have spent years building technical skills that are now being absorbed into software in front of me, and I know many of you have done the same. The instinct is to fight the absorption, to find some technical niche the models cannot quite reach yet, to outrun the curve for another five years. That instinct is understandable and largely wrong.</p><p>The deeper move is to climb up a layer. Stop trying to be the best executor in the room. Start trying to be the person whose judgment about what to execute carries the most weight. That is the move Rubin made forty years ago by accident, before there was a name for it, and the move every knowledge worker is going to have to make on purpose now.</p><p>The future does not belong to the people who can do the most. AI will do more than any of us, and the gap will widen every year. The future belongs to the people who can see what should exist that does not yet, and have the conviction to say so out loud, and the discipline to remove everything that does not serve it.</p><p>That is the Rubin posture. It was unusual when he had it. It is about to be the only one that holds.</p><div><hr></div><p><em>For small and mid-size businesses ready to make this shift operational, <a href="https://www.bsideadvisors.com">B:Side Advisors</a> is the AI implementation firm I built on top of B:Side Capital&#8217;s 35 years of small-business operating experience. Fixed-price audits and implementation sprints, with a free 30-minute opportunity assessment available at <strong><a href="https://www.bsideadvisors.com">www.bsideadvisors.com</a>.</strong></em></p>]]></content:encoded></item><item><title><![CDATA[Leaving Power on the Table]]></title><description><![CDATA[Voluntary limitation built the American experiment. Its absence is showing up everywhere leadership matters, and the bill is coming due]]></description><link>https://www.thebsideway.com/p/leaving-power-on-the-table</link><guid isPermaLink="false">https://www.thebsideway.com/p/leaving-power-on-the-table</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Wed, 20 May 2026 14:22:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3CuK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I am still in Washington this week, and the more time I spend in this city the more I keep circling back to the same observation. Yesterday I wrote about chaos at the top. What has been working on me since is its mirror image, which is the disappearance of restraint anywhere in current leadership. The two problems are connected, and the second one is the deeper of the two.</p><p>Almost every senior leader I know is currently overstaying something. A role. A decision. A project. A position they should have stepped back from two years ago. The pattern is so consistent it has stopped registering as a problem. We have come to expect it. <strong>The leader who cannot let go has become the default version of leadership rather than the failure mode.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!3CuK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!3CuK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!3CuK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!3CuK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!3CuK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!3CuK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3257253,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/198563932?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!3CuK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!3CuK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!3CuK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!3CuK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa258e96d-f277-4bdd-966c-32b883d4e1d7_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Our founding generation built a country around a different assumption: that the highest virtue available to a powerful person was the willingness to stop. To step back. To leave power on the table when stepping forward was still an option. To refuse the third term, the second escalation, the next deal, the additional acquisition, the further consolidation. To know when one had done enough.</p><p>That assumption was anchored by a single name. Washington. And the entire architecture of restraint that holds up American leadership at its best traces back to what he did with the position he had earned.</p><p>That assumption is now in trouble.</p><h4>The Newburgh Moment</h4><p>In March of 1783, the Continental Army was camped at Newburgh, New York. The war was effectively won, but Congress had not paid the officers. A faction was forming. They were ready to march on Philadelphia and force the issue. Some of them wanted to make Washington king. Most of them just wanted what they were owed, and they were prepared to use the force they commanded to get it.</p><p>Washington walked into the meeting where the conspiracy was about to take its final shape. He gave a speech that did not move the room. The officers were polite but unconvinced. Then he started to read a letter from a congressman, and he stopped. He took out a pair of reading glasses, which his men had not seen him wear, and he said something close to this: gentlemen, you must pardon me. I have grown gray in your service, and now I find myself growing blind.</p><p>The room broke. The officers wept. The coup attempt died on the spot.</p><p>The lesson is what Washington did with the loyalty he had just secured. He had the army. The army would have followed him into the Capitol. He could have used that force. He chose not to.</p><p>Eight months later, he rode to Annapolis and resigned his commission to Congress. He handed back the sword. George III, when he heard that Washington intended to give up power voluntarily, reportedly said that if he did that, he would be the greatest man in the world.</p><p>Washington did it. The American experiment depended on his doing it, and he understood that.</p><p>Then he did it again. Two terms as president, and he walked away. Could have run again. Would have won. Chose not to. The two-term precedent held until Franklin Roosevelt, and the country amended its Constitution to put the restraint back where Washington had set it.</p><p>The country we inherited was built on a structural assumption: that powerful people would voluntarily limit themselves. Almost every American institution depends on that assumption holding somewhere in the system. When the assumption stops holding, the institutions start failing in ways that no procedural fix can address.</p><h4>What Has Replaced It</h4><p>What has replaced the discipline of restraint is the cult of more. More growth. More reach. More tenure. More authority. More leverage. More platform. More acquisitions. More influence. The leadership culture of this moment treats voluntary limitation as a category error, a failure of nerve or ambition that has to be explained rather than admired.</p><p>This is the air every leader currently breathes. The CEO who steps down before the board pushes him is seen as having lost something. The senator who declines to run again is seen as having faded. The founder who hands over operational control is seen as having capitulated. The strategist who calls for de-escalation is seen as soft. The executive who passes on the acquisition is seen as having missed it.</p><p>In each case, restraint is being read as weakness. And the people doing the reading are responding to the actual incentives of the current moment. Attention markets reward escalation. Quarterly earnings reward expansion. Political donors reward maximalism. Cable news rewards anyone willing to keep talking. The structures around modern leadership pull every leader toward more, and the people who resist that pull pay an immediate visible cost while the benefits of their restraint compound invisibly over decades.</p><p>Washington understood this asymmetry. He understood that the things restraint produces, like institutional credibility and durable peace and earned succession, do not show up in any current measurement. They show up later. They show up in the country still functioning when he is gone. The reward for restraint is delayed and impersonal. The reward for grabbing more is immediate and felt directly. The leader who chooses the first over the second is choosing against everything the present rewards.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h4>What Restraint Actually Looks Like</h4><p>Restraint is operational discipline, often mistaken for spiritual posture. It is a set of specific moves that the strongest leaders practice with care, often without naming what they are doing.</p><p>Restraint is the deal you decline because the price you would pay in culture or focus is greater than the revenue is worth. Restraint is the meeting you do not call because the answer can be reached without you. Restraint is the decision you do not make because the person two levels down needs the experience of making it. Restraint is the public statement you do not issue because the situation is volatile and your weight on the scale will distort it. Restraint is the leverage you have over a counterparty that you choose not to exercise, because the relationship matters more than the moment. Restraint is the third term you do not seek, the additional acquisition you walk away from, the argument you do not finish, the post you do not publish, the response you do not send.</p><p>Each of these choices requires more effort, more discipline, and more clarity than the alternative would have required. <strong>Stopping short of what you could do is harder than doing it</strong>. That is why almost no one practices it.</p><p>The framework in <strong><a href="https://www.amazon.com/Honor-Under-Pressure-Building-Upheaval-ebook/dp/B0GT2LPSWG/ref=sr_1_1?crid=2FZQ4Z73LSLRR&amp;dib=eyJ2IjoiMSJ9.jevWO8f-7FG6-2_1R_DTjYbUVlfW3yrxSkNFtrNxXhXERNJewpSoQvK-ulQ58y0Qhssbl3CYU6PtHwnVuSdGlzAKNM_UUELXW_vzlYcAF_PCZhK7J7kqjrlsOUfOy9aQ6LBwWq4CEI4kTjmg41gmqKG5x0Hqs-Du8UQk_G4Y5lSK-DB4AHKr0hMb5MRVS9sgBl1VxPSaMaKKjJGfeUY8RinqyPBDfohv7Riu7fjsEDI.jQa1FBsOzUiMCVyvdnciEBhltjm9GaxBLmCL1R7CiVE&amp;dib_tag=se&amp;keywords=honor+under+pressure&amp;qid=1779286852&amp;sprefix=honor+unde+rpressure%2Caps%2C132&amp;sr=8-1">Honor Under Pressure</a></strong> names this The Restraint and identifies it as one of the structural code elements that holds a working leadership identity together. The Restraint is voluntary limitation practiced as a regular operating discipline. It is what separates leaders who build institutions that survive them from leaders who consume the institutions around them in the course of trying to lead.</p><h4>The Five-Part Practice</h4><p>If you suspect that restraint has gone missing from your own working repertoire, the practical work breaks into five pieces.</p><p>First, write down three things you could legitimately do this quarter and have chosen not to. Be specific. The list should name the actual moves you are declining, the acquisitions you are passing on, the escalations you are not pursuing, the authority you are not asserting. If the list is empty, restraint is not currently part of your practice.</p><p>Second, set yourself a personal term limit for your current role. Private, written down, with a date, even if no one else has imposed one. The discipline of having an internal sunset on your own tenure changes how you make every decision before that sunset arrives. It forces you to build for succession from day one rather than from the day the board raises the question.</p><p>Third, practice strategic non-response on at least one channel where you currently respond reflexively. This might be social platforms, internal messaging, customer escalations, or public commentary. The exercise is to develop the muscle of not engaging when engagement is technically available and would feel productive in the moment.</p><p>Fourth, develop a successor before you need one. One specific person whose authority and visibility you are deliberately expanding, whose decisions you are deferring to where appropriate, and whose mistakes you are willing to absorb in the short term to build their capacity for the long term. If the role you currently hold could not be transferred within ninety days, you have not been practicing restraint.</p><p>Fifth, write your own Farewell Address. Two pages, drafted in quiet hours, that name what you believe the institution you serve will need most after you leave, what you would warn your successor against, and what voluntary limits you wish you had imposed on yourself earlier. Update it annually. The exercise will tell you, faster than any other diagnostic, how aligned your daily practice is with the legacy you intend to leave.</p><h4>The Cost of Its Absence</h4><p>The absence of restraint is the most expensive condition in current leadership, and the cost is showing up in every domain it has touched. It shows up in companies whose founders cannot let go and whose institutions hollow out behind them. It shows up in political careers that extend past every honest measure of usefulness. It shows up in escalation cycles that have no off-ramp because no one is willing to be the first to stop. It shows up in family businesses where the patriarch will not yield. It shows up in the slow erosion of every working relationship where one party will not let the other party finish a sentence.</p><p>The country was built by people who understood that the leadership virtue most worth practicing was the one that left power on the table. They built the architecture of American government around that assumption. They built their personal codes around it. They built their reputations on the moves they did not make.</p><p>We have inherited the architecture without the discipline. The architecture is now under more strain than it has been in living memory, and the strain is coming from the simple fact that almost no one is practicing the virtue that the architecture was designed to require.</p><p>The leaders who do practice restraint will be the ones still standing when the present cycle ends. The reward is delayed. The reward is impersonal. The reward is durable.</p><p>Washington understood the trade. He left power on the table because he knew the country needed the example more than he needed the office. The hardest move he made was the one he chose not to make. Everything he built rested on it.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/leaving-power-on-the-table?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/leaving-power-on-the-table?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em>Washington&#8217;s restraint is one of five leadership modes profiled in <strong><a href="https://www.amazon.com/Honor-Under-Pressure-Building-Upheaval-ebook/dp/B0GT2LPSWG/ref=sr_1_1?crid=5QPLFDJHCTIR&amp;dib=eyJ2IjoiMSJ9.jevWO8f-7FG6-2_1R_DTjYbUVlfW3yrxSkNFtrNxXhXERNJewpSoQvK-ulQ58y0Qhssbl3CYU6PtHwnVuSdGlzAKNM_UUELXW_vzlYcAF_PCZhK7J7kqjrlsOUfOy9aQ6LBwWq4CEI4kTjmg41gmqKG5x0Hqs-Du8UQk_G4Y5lSK-DB4AHKr0hMb5MRVS9sgBl1VxPSaMaKKjJGfeUY8RinqyPBDfohv7Riu7fjsEDI.jQa1FBsOzUiMCVyvdnciEBhltjm9GaxBLmCL1R7CiVE&amp;dib_tag=se&amp;keywords=honor+under+pressure&amp;qid=1779286773&amp;sprefix=Honor+under%2Caps%2C158&amp;sr=8-1">Honor Under Pressure</a></strong>, Book One of The Fourth Turning Leader series. Interactive tools for working through your own version of voluntary limitation, including the Bright Line Test, the Midnight Test, and the Compromise Calculus, are available at <strong><a href="http://Thefourthturningleader.com">www.thefourthturningleader.com</a></strong>.</em></p>]]></content:encoded></item><item><title><![CDATA[The Proximity Paradox]]></title><description><![CDATA[When you serve a chaotic master, influence and complicity grow on the same vine. The hardest discipline is seeing the moment they trade places.]]></description><link>https://www.thebsideway.com/p/the-proximity-paradox</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-proximity-paradox</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Tue, 19 May 2026 21:21:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!W5oa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I just landed in Washington for Congressional meetings, and on my walk over from the hotel this morning I realized my room is on the same block as Ford&#8217;s Theater. Lincoln has been on my mind for weeks anyway. He features prominently in <em><strong><a href="http://Thefourthturningleader.com">Honor Under Pressure</a></strong></em>, and the book is recent enough that I see him in everything right now. But the bigger reason he is front and center has less to do with the theater than with the city itself.</p><p>The chaos of this place is on full display. Negotiations are on, then off, then on again by lunchtime. Decisions made at 10 a.m. get reversed by 3 p.m. Staff members who spoke confidently before lunch carry visibly different orders by dinner. The whiplash is the work. And it raised a question that travels with me when I leave Washington. How do the people one level down from chaotic leadership do their jobs, hold their values, and come through the experience intact?</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!W5oa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!W5oa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!W5oa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!W5oa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!W5oa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!W5oa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3087972,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/198445950?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!W5oa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!W5oa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!W5oa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!W5oa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82e92dd0-5ecc-43d3-9020-912177df726c_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Lincoln offers one answer, and it is the easy one. He was, by every reliable account, exhausting to work for. He wandered into other people&#8217;s meetings. He told stories at the wrong moments. He reversed himself on military strategy with maddening regularity. The men around him absorbed his volatility because the substance underneath was sound. They trusted where he was going even when they could not predict the route.</p><p>That is the easy version of the problem.</p><p>The harder version is what made me start writing this. Most leaders who serve chaotic masters face something worse than what Lincoln&#8217;s cabinet faced. They are serving someone whose substance they are no longer sure about. The chaos is real, but so is the doubt. And every day they stay, they wonder whether their presence is moderating the damage or legitimizing it.</p><p>That question has a name. It is the proximity paradox, and it has been around as long as power has had advisors.</p><h4>Seneca and Nero</h4><p>Seneca spent the back half of his life inside that question. He served Nero as tutor and chief advisor through some of Rome&#8217;s most volatile years. He used his proximity to moderate the emperor&#8217;s worst instincts. He drafted speeches that bought the empire stability. He counseled restraint when restraint was unfashionable. And he watched, slowly, as his presence became something other than what he had intended.</p><p>This is the structure of the trap. Influence and complicity grow together. The longer you stay close to chaotic power, the more capable you become of shaping it, and the more responsible you become for what it does. The skills you develop to remain effective are the same skills that produce your complicity. You learn to read moods. You learn which battles to fight on which days. You learn to write the version of the order that does the least damage. You become, over time, indispensable to a system you would never have chosen to build.</p><p>Seneca&#8217;s letters from those years are remarkable for what they reveal about a man trying to hold the line internally while losing it externally. He kept his philosophy. He maintained correspondence with people who knew him before the imperial court. He told himself the work mattered. And by the time he understood that his moderation had hardened into rationalization, he had no clean exit. Nero forced his suicide in the end. The historical irony writes itself.</p><p>The proximity paradox is what Seneca lived. It is what Honor Under Pressure calls the rationalization warning, and it is the leadership shadow that haunts every advisor, deputy, chief of staff, partner, and trusted lieutenant in a volatile organization. Every leader will encounter it sooner or later. The real work is seeing the transition point before it has passed.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h4>Why This Comes Up Now</h4><p>We are in a period of institutional strain that Neil Howe correctly identifies as a Fourth Turning. In Fourth Turnings, the old structures stop holding their shape. Volatile leadership stops being the exception and becomes a feature of the landscape. Economic uncertainty, technological disruption, and social fragmentation create conditions where the people at the top operate under stress they cannot fully manage, and the people one level down are left to absorb the consequences.</p><p>This dynamic runs far beyond politics. It shows up in corporate boards, family businesses, professional partnerships, military commands, and nonprofit leadership. Almost every leader I know is currently managing upward to at least one principal whose judgment under pressure has become unreliable. The honest ones admit it. The rest are still telling themselves a story.</p><p>The Compromise Calculus from Honor Under Pressure applies directly here. Every accommodation has a price. The question is whether you are tracking the price honestly, or whether you have started discounting it because the work feels too important to leave.</p><h4>The Transition Points</h4><p>Strategic patience and moral surrender look identical from the inside. That is the central difficulty. You cannot rely on how you feel to tell you which one you are practicing, because the feelings are the same. You feel useful. You feel necessary. You feel that the alternative to your presence is worse than your presence. These feelings are accurate right up to the moment they stop being accurate, and they do not announce the shift.</p><p>The Bright Line Test exists for this reason. You decide in advance, in calmer hours, what you will not do and what you will not enable. You write it down. You tell it to at least one person who is not in the situation with you. The line is a commitment drawn in clear weather and held when the weather turns.</p><p>The Midnight Test sits next to the Bright Line. At three in the morning, when the rationalizations go quiet and the day&#8217;s pressures recede, what does the work look like from outside? Would the person who took this position five years ago recognize the person doing it now? Would they be proud, or would they be quietly horrified?</p><p>These tests are uncomfortable by design. They exist to interrupt the slow drift that the proximity paradox produces. Seneca, by all evidence, stopped doing some version of them. He told himself the next compromise would be the last one, and then the next one, and then he was out of moves. Most people who get trapped get trapped this way, through two hundred small decisions that no single test could have caught in isolation.</p><h4>The Grant Counterweight</h4><p>There is another way to navigate proximity to power, and it is worth holding alongside the Seneca example. Ulysses S. Grant served Lincoln through some of the worst conditions any American commander has ever faced. He absorbed Lincoln&#8217;s chaos, translated his shifting instructions into coherent action, and earned the autonomy he eventually had by producing outcomes nobody else could produce.</p><p>What protected Grant was the clarity of the mission and the alignment of the values. He was winning a war whose object he believed in. The measuring stick was external. He did not need to interpret Lincoln&#8217;s moods to know whether he was doing the right work, because the work spoke for itself. Battles were won or lost. Armies advanced or did not. The volatility of his principal was real, but it did not contaminate his sense of direction.</p><p>Grant&#8217;s example matters because it tells you what the Seneca trap requires to develop. It requires moral ambiguity in the underlying mission. When the mission is clear and the values align, proximity to a difficult leader is sustainable, even productive. When the mission is muddy and the values are drifting, proximity becomes the slow erosion that Seneca lived. The first diagnostic question to ask yourself concerns the mission you are part of, and whether you can still see it cleanly. The leader you serve is a secondary consideration.</p><h4>External Accountability</h4><p>Proximity produces a specific kind of cognitive distortion. The longer you serve someone, the more invested you become in making the relationship work, and the more sophisticated your rationalizations become. This is psychological adaptation. The brain adjusts to its environment, and the environment around volatile power is constant low-grade emergency.</p><p>The only reliable correction is external. You need people who knew you before this job, who do not depend on your continued presence in it, and who are willing to ask uncomfortable questions when your answers start to drift. Seneca tried to maintain this through his correspondence, and his letters survive partly because he was using them to hold himself accountable. The fact that he ultimately failed does not invalidate the method. It tells you what the method has to be: regular, structured, and immune to your own justifications.</p><p>Mentors who profit from your rise become a chorus over time. The check has to come from somewhere quieter, from people whose stake in the truth is greater than their stake in your career. Give that voice real weight when it speaks, especially when what it says is inconvenient.</p><h4>A Working Framework</h4><p>If you are inside the proximity paradox right now, the practical work breaks into five pieces.</p><p>First, identify three people who knew your principles before you took this position. Establish a regular cadence with them. They serve as mirrors. They reflect back whether your current decisions match the values you told them you held.</p><p>Second, run the Fresh Eyes Test on a monthly schedule. Imagine someone with your stated principles walking into your situation today, without your accumulated context. What would they conclude? If the gap between their conclusion and your current behavior is widening, you are approaching a transition point whether you feel it or not.</p><p>Third, track the ratio of influence to complicity. Keep a simple record. For each significant decision, note whether your presence moved the outcome toward your values or away from them. If the answer has been consistently negative for six months, the moderation argument has stopped holding.</p><p>Fourth, preserve independent capability. The moment you cannot afford to leave is the moment your judgment becomes compromised. Keep your skills current. Keep your network alive. Keep your finances in a shape that lets you walk if you need to. Optionality is the structural condition that lets honest judgment survive.</p><p>Fifth, write down three things you will not do under any circumstance. Review the list every quarter. If you find yourself revising it to accommodate recent decisions rather than to guide future ones, you have your answer.</p><h4>Don&#8217;t Wait Too Long</h4><p>Seneca&#8217;s tragedy was the waiting. He stayed too long, hoping for conditions that were never going to improve, and his presence at the end was legitimizing outcomes he could no longer defend. The historical record gives us his death and his letters. It gives us a man who understood the proximity paradox better than almost anyone and still got caught by it.</p><p>The leaders who navigate this terrain successfully share two things. They build external accountability before they need it, and they draw bright lines they have told someone else about. They know what they will not do, and they have arranged their lives to allow them to walk away when the line gets crossed.</p><p>That is the discipline this moment calls for. The chaos at the top is not slowing down. The volatility is becoming a permanent feature of the working landscape. What you can control is whether you stay honest about the trade-offs you are making, and whether the people qualified to judge that honesty have the access they need to do it.</p><p>The work is to be the lieutenant who can leave. Everything else follows.&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-proximity-paradox?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-proximity-paradox?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em>Seneca&#8217;s rationalization warning is one of five leadership modes profiled in <strong><a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a>,</strong> Book One of The Fourth Turning Leader series. Interactive tools for working through your own version of the proximity paradox &#8212; including the Bright Line Test, the Midnight Test, and the Compromise Calculus &#8212; are available at <strong><a href="https://www.thefourthturningleader.com">www.thefourthturningleader.com</a>.</strong></em></p>]]></content:encoded></item><item><title><![CDATA[The Trap That Builds Itself ]]></title><description><![CDATA[When two great powers tell themselves the conflict is inevitable, they tend to produce it. The leaders who break the pattern do it deliberately.]]></description><link>https://www.thebsideway.com/p/the-trap-that-builds-itself</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-trap-that-builds-itself</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Sun, 17 May 2026 01:30:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aM7r!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>When two great powers tell themselves the conflict is inevitable, they tend to produce it. The leaders who break the pattern do it deliberately.</p><p>The dangerous thing about historical inevitability is that the people who believe in it tend to produce it.</p><p>Every great power conflict in modern history began with at least one side, often both, convinced that war was coming whether they wanted it or not. The conviction shaped the preparation. The preparation shaped the incentives. The incentives shaped the choices. By the time the actual decision arrived, it had stopped feeling like a decision and started feeling like the completion of a script that everyone had been writing for years.</p><p>This is the structural problem with calling something a trap. The word implies fate, an outside force closing in. The reality runs in the other direction. The trap is built from the inside, slowly, by leaders who keep telling themselves the outcome is being forced on them while making the choices that force it. Calling something inevitable is half the work of making it so.</p><p>This week in Beijing, Xi Jinping said the words out loud.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aM7r!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aM7r!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!aM7r!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!aM7r!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!aM7r!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aM7r!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3351395,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/198023774?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!aM7r!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!aM7r!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!aM7r!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!aM7r!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F153f651f-a0a2-4dc6-824e-a9f048e5ce24_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>What Xi Said</h4><p>At the May 14 summit with President Trump in the Great Hall of the People, Xi opened with a direct question. &#8220;The world has come to a new crossroads. Can China and the United States transcend the so-called &#8216;Thucydides Trap&#8217; and forge a new paradigm for major-power relations?&#8221;</p><p>He went on to frame the answer in language that has become characteristic of his recent diplomacy. The trap is a test of strategic choices rather than a verdict of fate. Mishandled, the rivalry could &#8220;collide or even come into conflict, pushing the entire China-US relationship into a highly perilous situation.&#8221; Handled well, the rejuvenation of China and the renewal of America could go forward together. The choice, in his framing, belonged to leadership.</p><p>Whatever you think of Xi as a leader or China as a strategic competitor, the choice of phrase was deliberate. He has used the Thucydides reference before, in 2015 and again in 2023, always to make the same structural point. The pattern is downstream of leaders failing to see clearly and acting on assumptions that the rivalry forces on them. He is signaling that he understands the framework, and inviting the other side to choose with him.</p><p>That this came against the backdrop of last year&#8217;s tariff war made the framing land differently. 2025 was not an abstraction. U.S. tariffs on Chinese goods reached as high as 145 percent on key categories. China retaliated with tariffs up to 125 percent and restrictions on rare-earth exports that rattled global supply chains. Bilateral trade collapsed by more than a quarter. American farmers lost their soybean market. American manufacturers absorbed input cost shocks. Chinese exporters watched their access to the largest consumer market in the world compress. The October truce in Busan paused the escalation. The May summit arrived as that truce neared expiration.</p><p>Both sides had spent a year operating inside the script. Both sides arrived in Beijing with the costs visible on their respective balance sheets.</p><h4>The Pattern Allison Found</h4><p>The Thucydides Trap as a concept was popularized by Harvard&#8217;s Graham Allison, drawing on the Greek historian&#8217;s account of why Athens and Sparta went to war in the fifth century BC. Thucydides wrote that &#8220;it was the rise of Athens and the fear that this instilled in Sparta that made war inevitable.&#8221; Allison set out to test that observation against the historical record. He looked at sixteen cases over five centuries in which a rising power challenged an established one. Twelve ended in war. Four did not.</p><p>The twelve are the cases everyone remembers. Spain against the Dutch in the seventeenth century. France against the Habsburgs. Germany against Britain twice in the twentieth century. Japan against the United States. The list is long enough to do the rhetorical work the framework is designed to do, which is to make the inevitability feel earned.</p><p>The four exceptions are the more interesting cases. Spain and Portugal divided the new world by treaty in 1494 rather than going to war over it. The United States surpassed Britain as the dominant global power across the late nineteenth and early twentieth centuries without an Anglo-American war. The Soviet Union and the United States competed for forty years and came closer to nuclear war than most observers realized, but they never actually fought one. Germany&#8217;s reunification at the end of the Cold War shifted European power without producing the kind of continental conflict the previous two such shifts had produced.</p><p>The cases that avoided war had different specifics, but they shared certain conditions. The incumbent power was willing to accept some loss of relative position rather than fight to preserve it. The rising power was careful not to humiliate the incumbent. Both sides built institutional channels that gave them ways to manage disputes without requiring either to back down publicly. Leaders on both sides did the work of restraining their own hawks. Economic interdependence created costs for escalation that were too high for either to absorb cleanly.</p><p>None of those conditions arrived by accident. They were chosen, deliberately, by leaders who recognized that the alternative was a war that would damage both sides more than any plausible victory could justify. The peace required sustained statecraft across decades. It did not arrive on its own.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h4>What the Script Costs</h4><p>The 2025 tariff war was a small-scale demonstration of what it costs to follow the script.</p><p>Neither side won. The United States imposed historic tariffs and watched American consumers and manufacturers absorb the price increases. China retaliated and watched its export engine adapt at the cost of further straining a domestic economy already weighed down by debt. Both sides accelerated decoupling. American firms shifted production to Vietnam, India, and Mexico. Chinese exporters pivoted toward Europe and the Global South. The supply chains that had taken thirty years to build were partially dismantled in twenty-four months.</p><p>The pain landed unevenly, but it landed. Small manufacturers we work with in the lending portfolio spent the year trying to figure out whether their Chinese-sourced inputs were going to be affordable next quarter, and whether their pricing power was strong enough to pass any of the cost through to customers. Most of them found out the answer was no. Agricultural borrowers absorbed the loss of export markets they had spent two decades building. Some adapted. Some did not.</p><p>What did either side gain at the macro level? The United States did not bring back the manufacturing base whose loss had motivated the policy. China did not break American resolve. The geopolitical balance was not reset. The structural disputes over technology, Taiwan, and the South China Sea were not resolved. Both economies absorbed real damage. The damage produced no decisive advantage. The summit in Beijing was, in effect, both sides admitting that the script had run its course and produced exactly the result that script-following usually produces.</p><p>The lesson is that unbounded competition, framed as inevitable and executed without internal discipline, tends to produce costs that exceed any plausible gain. Competition itself was never the question. The question was whether either side had the framework to compete without escalating, and the answer for most of 2025 was no.</p><h4>The Discipline of Refusing the Script</h4><p>Here is what separates the four cases that avoided war from the twelve that did not.</p><p>In every case that ended in war, leaders on both sides made decisions in the heat of the moment that they would have made differently if they had been thinking about the question in advance. They escalated in response to provocations that, in retrospect, could have been managed. They drew lines they could not back away from without losing domestic political support they had not built the credibility to spend. They allowed institutional momentum, military planning cycles, and diplomatic rigidities to substitute for actual decision-making at the top.</p><p>In every case that avoided war, leaders had done the work in advance. They had internalized clear principles about what the relationship could absorb and what it could not. They had built domestic political space for accommodation by spending credibility before they needed it. They had developed personal disciplines that allowed them to absorb provocations without responding reflexively. They were able to distinguish between core interests that required confrontation and peripheral disputes that could be managed.</p><p>What mattered was the prior work that made tactical brilliance available when the moment arrived. The brilliance itself was downstream of the preparation. Leaders who had built no internal framework for managing rivalry under pressure tended to act on whatever framework the moment imposed on them. Leaders who had built one tended to act on theirs.</p><p>This is the actual answer to Xi&#8217;s question. The trap is transcendable, but only by leaders who have done the work of building the internal discipline that transcendence requires before they need it. Improvising that discipline in the middle of a crisis is almost always too late. The leaders who managed peaceful power transitions had spent years, sometimes decades, developing the operating frameworks that allowed them to choose restraint when restraint was costly.</p><p>The deeper question is whether the systems these leaders lead have prepared them to do so. That is harder than wanting to. Neither country&#8217;s political culture currently rewards the kind of patient, restrained, long-horizon thinking that the four-case pattern requires. Both political systems reward leaders who project strength, refuse to back down, and treat every concession as betrayal. The structural problem underneath Xi&#8217;s question is not the desire. It is the preparation.</p><h4>The Playbook</h4><p>For leaders, executives, and institutions watching this unfold, the practical work has a sequence.</p><p>Build the framework before the crisis. The leaders who managed the four exceptional cases did not invent their restraint in the middle of a confrontation. They had decided in advance what kinds of provocations they would absorb, what kinds of disputes they would manage rather than escalate, and what kinds of red lines were actually red. Improvising those distinctions in the moment produces poor decisions and worse outcomes.</p><p>Refuse the framing that treats escalation as inevitable. When both sides of a rivalry start using the language of inevitability, the framing itself becomes the problem. Leaders who can step outside that framing, even briefly, create space for choices that the framing would otherwise foreclose. The work of refusing the script begins with refusing to talk inside it.</p><p>Spend domestic political capital on accommodation before the moment arrives. The leaders who managed peaceful transitions had built credibility with their constituencies for restraint. They had not waited until the crisis to discover whether their political support could absorb a concession. They had spent the capital in advance.</p><p>Build institutional channels that allow management without humiliation. Most disputes can be handled by institutions that do not require either side to publicly back down. The four-case pattern shows that these channels do not appear when crises arrive. They have to be built in calm periods so that they can be used in tense ones.</p><p>Compete without confusing competition for confrontation. The four exceptional cases were intense competitions managed without war. They never resembled friendships. Leaders who treat every competitive pressure as a prelude to conflict tend to produce conflict. Leaders who can compete without escalating tend to produce sustainable rivalries.</p><p>Pay attention to the costs of script-following. The 2025 tariff war was an avoidable expense for both economies. The leaders who internalize what that year cost will be better prepared to refuse the script the next time it presents itself. The ones who do not will follow it again.</p><h4>The Crossroads</h4><p>Xi&#8217;s question in Beijing was framed for diplomats, but it applies to anyone running a serious institution in a serious era. The trap is transcendable. The transcendence is not automatic. It requires leaders who have done the work in advance, who have built the discipline to refuse the framing, who can compete without confusing competition for inevitability.</p><p>The four cases that avoided war were not exceptions because the leaders involved were exceptional in some mystical sense. They were exceptions because the leaders involved had prepared for the moment before it arrived. The preparation was the difference between writing the script and being written into it.</p><p>The next year will produce moments that test whether the current generation of leaders has done that preparation. Taiwan. Technology. Supply chains. Each of these will produce decisions that look in the moment like forced responses to the other side&#8217;s last move. The leaders who refuse that framing will be the ones who have built the internal discipline to see the choice as a choice. The ones who have not will follow the script, and the script will follow itself.</p><p>The trap builds itself when no one is paying attention. The leaders who refuse to build it are doing the work right now. Quietly. In rooms where the framing has not yet hardened. With assumptions they are still willing to test.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-trap-that-builds-itself?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-trap-that-builds-itself?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em>The discipline to refuse a script before it forces your hand is the kind of internal code that holds when the pressure peaks. The leadership modes that make that discipline possible are profiled in Honor Under Pressure, Book One of The Fourth Turning Leader series. Interactive tools for building that capacity, including the Bright Line Test, the Midnight Test, and the Compromise Calculus, are available at <strong><a href="http://Thefourthturningleader.com">www.thefourthturningleader.com.&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;</a></strong></em></p>]]></content:encoded></item><item><title><![CDATA[The Market That Can’t Be Talked Down]]></title><description><![CDATA[The bond market is the only price in the economy no one can talk down. It is reasserting itself, and everyone downstream is about to feel it.]]></description><link>https://www.thebsideway.com/p/the-market-that-cant-be-talked-down</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-market-that-cant-be-talked-down</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Fri, 15 May 2026 14:20:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!SFwZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The bond market is doing the job no other institution in American public life is willing to do. It is telling the government no.</p><p>Every other check on executive power has been worn down, captured, or worked around. The yield curve has not. It is the one price in the American economy that cannot be lobbied, regulated, jawboned, or politically captured for very long. The rate at which the federal government can borrow money for ten years is whatever the people buying that paper say it is, and nothing else. For most of the last fifteen years, that authority sat dormant. Quantitative easing kept a permanent buyer in the market. Zero rates erased the cost of holding cash. A long disinflationary trend let everyone, governments and households and corporations alike, operate as if discipline was a stylistic preference.</p><p>The authority was dormant, not gone. It was waiting for conditions that would summon it back. Those conditions have arrived.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!SFwZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!SFwZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!SFwZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!SFwZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!SFwZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!SFwZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4004859,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/197808747?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!SFwZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!SFwZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!SFwZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!SFwZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F168a320b-00b4-4cdb-a8fd-f7d2078be55b_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4>The Dress Rehearsal</h4><p>In April 2025, a sitting president unveiled the most aggressive set of tariffs in nearly a century. The policy was popular with his base. It was framed as a long-overdue rebalancing of the global trading system. Whatever you thought of it on the merits, it had the political cover to survive any normal kind of opposition.</p><p>It did not survive the bond market.</p><p>In the days following the announcement, the ten-year Treasury yield surged toward and above 4.5 percent. The thirty-year moved with it. Mortgage rates spiked. Credit spreads widened. The dollar wobbled. The administration had calculated for political resistance and gotten something else entirely. Foreign holders of Treasuries were quietly reassessing their willingness to fund American deficits at prevailing prices. Domestic investors were demanding more compensation to hold long-duration risk. The math on borrowing 30 trillion dollars at five percent and rising was reasserting itself faster than the policy could absorb.</p><p>Inside of ninety days, the tariff regime was largely paused. Congress had nothing to do with the reversal. The courts had nothing to do with it. Public opinion had not turned. The administration backed down because the cost of carry on the federal balance sheet became politically unbearable, and the only force in the country that could deliver that message in a way the administration had to listen to was the long end of the Treasury curve.</p><p>That episode should have been studied harder than it was. It was a clean demonstration of how the discipline gets imposed when no one inside the system is willing to impose it on themselves.</p><p>The same market is back at the door.</p><h4>What Just Happened</h4><p>On May 15, 2026, the ten-year yield broke above 4.5 percent for the first time since June of last year, trading at 4.52. The thirty-year cleared 5 percent and kept going, settling at 5.06. The two-year moved with them. Thirty-year mortgage rates moved back into the mid-6s, with market quotes suggesting further pressure if the 10-year Treasury keeps rising. The April CPI print came in at 3.8 percent year over year, the hottest reading in three years, with energy prices accounting for more than 40 percent of the monthly increase.</p><p>The yield curve did all of this in a few sessions, without a Fed meeting, without a press conference, without anyone in Washington signing off on the move.</p><p>The new Federal Reserve Chair, Kevin Warsh, was confirmed by the Senate two days before the spike. He inherits an environment that has already moved past him. The market is repricing in real time on its own assessment of inflation persistence, fiscal sustainability, and the credibility of the central bank under new leadership. The era of waiting for Fed guidance to set the tone is over. The market is moving first, and the central bank is being asked to catch up.</p><p>The base case for most of late 2025 was that the Fed would resume cutting in 2026. That base case is gone. Markets are now pricing a meaningful probability of a hike before the end of the year. Higher for longer is the consensus again, and the trigger for the repricing came from the market itself.</p><p>That distinction matters more than anything else in this piece. There is no pivot to wait for. The standard playbook for the post-2008 era assumed the Fed would always blink first. That assumption is being retired in front of us.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h4>Why the Discipline Returned</h4><p>There is an old line from James Carville, when he was advising the Clinton administration, that if he came back in another life he wanted to be the bond market because it could intimidate everybody. He was not exaggerating. He was describing what it felt like to watch every major policy decision get filtered through the question of whether the long end would tolerate it.</p><p>Three forces are now reinforcing each other to produce a regime in which that intimidation is back.</p><p>The first is supply-side inflation. The conflict in the Middle East has kept the Strait of Hormuz a live geopolitical wound, and the energy price shock has flowed through to nearly every category of the consumer price index. The Fed cannot drill for oil. Monetary policy can lean against demand, but it has no instrument for a sustained supply shock. Until the geopolitical picture changes materially, energy will keep feeding the inflation print, and the bond market will keep pricing that reality into duration.</p><p>The second is fiscal weight. Federal debt has crossed 39 trillion dollars. The last time the ten-year yield was at current levels, in 2007, total debt was nine trillion. The math on servicing 39 trillion at five percent and above is the kind of math that quietly forces a term premium back into long bonds. Investors are demanding more compensation to hold the long end because the arithmetic has stopped working at any other price.</p><p>The third is the credibility transition at the Fed itself. A new chair inheriting a regime change is being asked to demonstrate, quickly, that he understands what the market is telling him. The market is pricing that uncertainty into the curve and letting the new chair respond.</p><p>The thread running through all of this is the same thread that ran through the original Carville era. When leaders, governments, and institutions refuse to impose discipline on themselves, the market eventually imposes it on them. The form that discipline takes is almost never the form anyone would have chosen.</p><p>The bond market sets the price. Everyone else accepts it.</p><h4>What the View From the Credit Side Looks Like</h4><p>Running a small business lending operation through the last twelve months has been an exercise in watching a regime change happen at the underwriting level before it shows up in the headlines.</p><p>The 504 product is directly tied to the five- and ten-year Treasury. A deal that penciled at five and a half percent eighteen months ago does not pencil at seven. Refinance walls that looked manageable in late 2025 are no longer manageable, and the conversations we are having with borrowers about how to restructure those obligations have a different quality to them than they did even six months ago. The math has changed underneath people, and the people who are doing well are the ones who recognized it early.</p><p>Aggregate unrealized losses had eased through late 2025, but the renewed rise in long rates threatens to rebuild the same balance sheet pressure that made 2023 so dangerous. The mechanism is the same. The trigger is different in a way that should make every bank executive pay attention. SVB broke because the Fed was tightening into a portfolio mismatch. This time the Fed is not doing anything. The market is repricing on its own authority, and the duration risk is showing up in bank books regardless of what the central bank chooses to do. Credit standards are tightening again, though the public Fed survey still describes the move as modest rather than severe. The loan officers I talk to are watching the data carefully and beginning to prepare their clients for what continued pressure would feel like.</p><p>The other view comes from the classroom. The class of 2026 is walking onto the floor of an economy where capital costs something for the first time in their adult lives. The assumptions about career-building they inherited from their professors and their parents were almost entirely downstream of zero rates. Leverage up. Optimize for growth. Worry about profitability later. Those assumptions had a shelf life, and the shelf life has expired.</p><p>I cannot honestly tell those students to plan for a return to the world that produced their playbook. That world is not coming back on a timeline that helps them. The graduates who will do well in this decade are the ones who internalize early that capital costs money, that discipline is the price of staying solvent, and that the asset price regime of the 2010s was the anomaly. The conditions we are entering are the longer-running norm.</p><p>Both of those things are true at the same time. I underwrite the new regime without flinching, and I tell the next cohort that the rules they were taught do not describe the world they are about to enter.</p><h4>The Playbook</h4><p>For leaders facing this regime, the work has a sequence.</p><p>Model your business at a sustained 7.5 percent borrowing cost for the next two years, and treat that number as the base case rather than a stress test. If the unit economics survive at that cost of capital, you have time to make adjustments deliberately. If they do not, the changes you need to make are best made now, while the timeline is yours, rather than in the fourth quarter when the bank calls and the schedule belongs to someone else.</p><p>Tighten the strategic plan. The cost of indulgent decisions on headcount, capex, and compensation just went up. The leaders I respect most are quietly resizing their plans now, before the board meeting that would have forced the issue. Discipline imposed early looks like prudence. Discipline imposed late looks like panic.</p><p>Build cash. The institutions and the businesses that come through this cycle intact will be the ones that resisted the temptation to chase yield with their balance sheets and resisted the parallel temptation to chase growth with their operating plans. Liquidity is option value, and option value in this regime is worth more than it has been worth in a decade.</p><p>Pay attention to pricing power. The businesses that survive a higher-for-longer environment with persistent inflation are the ones whose customers cannot easily walk away. If your competitive position depends on undercutting price in a market with rising input costs, the math is going to catch you. Understand where you have genuine pricing power and where you do not, and operate accordingly.</p><p>Stop waiting for the rescue. The Fed cannot cut its way out of an inflation print that is being driven by an energy shock and a fiscal trajectory. Warsh will not deliver a pivot that contradicts what the bond market is telling him to do. The rescue most people are imagining does not exist in this regime. The leaders who recognize that early will have time to operate. The ones who keep waiting will operate from a worse position every quarter.</p><h4>The Reckoning</h4><p>The bond market is asking the same question it asked in April of last year. Are you serious about the math, or are you not?</p><p>A press release will not be enough of an answer. A speech will not be enough. The answer has to be behavior, and the behavior has to start before the situation gets meaningfully worse.</p><p>Discipline imposed from outside is always more painful than discipline imposed from within. It is still discipline. It still works. The businesses, the banks, and the leaders who internalize this now will move into the next phase of the cycle with their footing intact. The ones who keep rationalizing will be moved against their will, on someone else&#8217;s schedule, at a cost they did not choose.</p><p>The market has reasserted itself. The cost of pretending otherwise is rising every day. The leaders who understand this are already adjusting. Quietly. Without announcement. Before the moment forces them to.&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-market-that-cant-be-talked-down?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-market-that-cant-be-talked-down?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em>The discipline the bond market is now imposing from the outside is the same discipline the strongest leaders learn to impose from within. The leadership modes that hold up when capital stops being cheap and markets stop being patient are profiled in Honor Under Pressure, Book One of The Fourth Turning Leader series. Interactive tools for building that capacity, including the Bright Line Test, the Midnight Test, and the Compromise Calculus, are available at <strong><a href="http://www.thefourthturningleader.com.&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;">www.thefourthturningleader.com.&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;</a></strong></em></p>]]></content:encoded></item><item><title><![CDATA[The Lincoln Test]]></title><description><![CDATA[The most punished act in American public life is changing your mind. The leaders who matter next will do it anyway.]]></description><link>https://www.thebsideway.com/p/the-lincoln-test</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-lincoln-test</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Wed, 13 May 2026 14:29:23 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The most punished act in American public life is changing your mind.</p><p>Reverse course on a strategy and the shareholders revolt. Update your position on an issue and the opposition pulls the old footage from 2017. Admit you got something wrong and watch both your supporters and your critics call it weakness. We have built an information environment that treats consistency as the supreme virtue and evolution as betrayal, and we are paying for it in leaders we cannot trust to navigate anything new.</p><p>This is a problem because the world we actually live in does not reward static positions. It punishes them. Frameworks that worked for thirty years are breaking down in months. Assumptions about labor markets, capital flows, alliances, and technology are being overrun in real time. A leader who refuses to evolve under pressure ends up defending positions that reality has already abandoned.</p><p>So we are stuck. The cost of changing your mind has never been higher. The cost of refusing to change it has never been higher either. And the question every serious leader has to answer is this: how do you tell the difference between principled evolution and political convenience? How do you distinguish a leader who is growing in response to evidence from one who is simply moving with the wind?</p><p>There is a historical test case for this, and it is the cleanest one we have.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="6000" height="3368" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:3368,&quot;width&quot;:6000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Abraham Lincoln statue&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Abraham Lincoln statue" title="Abraham Lincoln statue" srcset="https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1509649850376-32bd5dc08246?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxsaW5jb2xufGVufDB8fHx8MTc3ODY1MDEyMXww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@kwithani">Kelli Dougal</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><h4>The Inadequate Position</h4><p>Abraham Lincoln took the oath of office in March 1861 believing slavery was morally wrong and constitutionally protected. In his inaugural address he promised not to interfere with slavery where it already existed. He opposed its expansion into new territories but accepted its existence in the states that had it. The position was carefully constructed to hold the Republican coalition together long enough to preserve the Union. The political calculation was sound.</p><p>Four years later, the same man had issued the Emancipation Proclamation and pushed the 13th Amendment through Congress.</p><p>The conventional reading of this evolution treats it as inspiring history. The more useful reading treats it as a problem. A modern Lincoln, doing the same thing in front of cable news and a thousand quote-tweets, would be eviscerated. Every speech from 1858 would resurface. Every careful constitutional argument from 1861 would be played back. The flip-flop charge would write itself.</p><p>And yet what Lincoln did was the most important act of moral leadership in American history.</p><p>So the question is structural, not historical. What was Lincoln doing that distinguished him from a politician who simply read the room? How do we recognize that move when it happens in front of us, and how do we make it ourselves?</p><h4>What Forced the Evolution</h4><p>Four pressures converged on Lincoln&#8217;s original position between 1861 and 1862, and none of them were polling data.</p><p>The military situation became impossible. The Union needed more soldiers. Black Americans were ready to fight. Frederick Douglass had been making this argument from the start of the war: &#8220;Why does the Government reject the Negro? Is he not a man? Can he not wield a sword, fire a gun, march and countermarch, and obey orders like any other?&#8221; The math of the war forced the question.</p><p>The diplomatic situation hardened. Britain and France were edging toward recognition of the Confederacy. If the war remained framed as a constitutional dispute, European powers could side with the South at modest moral cost. If the war became explicitly about ending slavery, that calculation flipped. Recognition became politically impossible.</p><p>The moral pressure intensified. Douglass, Stowe, Sumner, and the abolitionist movement kept pushing Lincoln to follow his stated principles to their logical conclusion. They were not asking him to invent new convictions. They were asking him to act on the ones he already had.</p><p>And the ground itself shifted. Enslaved people were liberating themselves. They were walking to Union lines. They were providing intelligence. They were forcing the federal government to decide what to do with people the law still defined as property. Lincoln&#8217;s moderate framework had assumed slavery would remain static while the war was fought around it.</p><p>That assumption collapsed in a single summer.</p><h4>The Growth Was Visible</h4><p>Here is what separates Lincoln&#8217;s evolution from ordinary repositioning. He did the work in public. He met repeatedly with Frederick Douglass at considerable political cost, because Douglass was the most penetrating critic of his moderation. He walked through Union hospitals and listened to soldiers describe what they were fighting for. He read field reports and absorbed what his generals were telling him about escaped slaves arriving at Union lines with critical intelligence.</p><p>He did not change his mind in isolation. He did not change it based on what would play well. He changed it because he kept seeking out the evidence that contradicted his original framework, and at a certain point that evidence became impossible to defend against.</p><p>When he decided in July 1862 that emancipation was necessary, he told his cabinet it was &#8220;absolutely essential to the salvation of the nation.&#8221; Then he waited. He held the announcement until Antietam gave him a Union victory, because he understood that emancipation announced from weakness would read as desperation. The decision was made in the summer. The timing waited until September.</p><p>This is what principled evolution looks like in practice. The reasoning is done in advance. The evidence is gathered systematically. The conviction is real before the announcement is made. The only thing that gets calculated is the moment.</p><h4>The Diagnostic</h4><p>Principled evolution and political flip-flopping look identical from the outside if you only watch the moment of change. The distinction lives in what came before and what comes after.</p><p>Principled evolution shows four marks. The leader actively sought out the evidence that contradicted the original position, often at political cost. The change followed the evidence rather than the incentive structure. The new position built on previous principles rather than discarding them. And the leader was willing to explain the reasoning publicly and accept the cost of having been wrong.</p><p>Political flip-flopping shows the inverse. The change arrives suddenly and aligns suspiciously well with what is now convenient. No new evidence is offered, only new messaging. The previous position is denied, minimized, or memory-holed rather than integrated. And the leader avoids any clean accounting of why the change happened.</p><p>Lincoln paid the political cost in real currency. He lost War Democrats. He fractured moderates in his own party. He took the criticism. He defended the new position with the same conviction he had brought to the old one. Once the line moved, it stayed moved.</p><p>A flip-flopper would have called it a clarification.</p><h4>What This Looks Like Now</h4><p>The pressure on contemporary leaders to never evolve is structurally similar to the pressure Lincoln faced from his War Democrats. Hold the line. Don&#8217;t give an inch. Consistency is character. Movement is weakness. The chorus is older than American politics.</p><p>Running a small business lending operation through the last several years has been an extended exercise in updating my own positions. What I thought I understood about credit cycles in 2019 turned out to be partial. What I thought I understood about the resilience of small businesses got tested in ways no model anticipated. What I assumed about how capital would flow into community development finance got rewritten by a single administration&#8217;s reorganization of the federal agencies that touched our work. In each case the temptation was to defend the original analysis. The discipline was to ask what the evidence was actually showing and adjust before reality forced the issue.</p><p>The classroom version is harder. I teach students whose career assumptions are being invalidated faster than any cohort in my professional lifetime. The advice that worked for graduates in 2015 is partially obsolete. The advice that worked in 2020 needs major revision. If I keep delivering the same playbook because it would be embarrassing to admit it has changed, I am protecting my own ego at the cost of their preparation. The students can tell.</p><p><strong>The cost of evolving in public is real. The cost of not evolving is borne by everyone downstream of you.</strong></p><h4>The Playbook</h4><p>For leaders facing their own Lincoln test, the move has a sequence.</p><p>Gather the evidence before you announce anything. Lincoln did not float emancipation to see if it would land. He spent months in conversation with the people closest to the war&#8217;s reality. The conclusion was earned before it was spoken.</p><p>Lead with what changed, not with what you now believe. The evidence is the case. The new position is the conclusion. Reverse the order and you sound like a politician. Get it right and you sound like someone who took the evidence seriously.</p><p>Connect the new position to the deeper principle that drove the old one. Lincoln&#8217;s commitment to preserving the Union ran through both the 1861 inaugural and the Emancipation Proclamation. The continuity was the principle. The change was the application.</p><p>Be honest about the trade-offs. Lincoln called emancipation a war measure. He did not pretend it was the position he would have taken in peacetime. The honesty about context made the substance more credible, not less.</p><p>Hold the line once you have moved it. Principled evolution is not perpetual evolution. Once the new position is established, defend it with the same conviction you brought to the old one. The flip-flopper signals weakness in the second move. The leader who has evolved signals strength.</p><p>And accept the cost. Some constituency you valued will be disappointed. Some critic will use it against you. Some old footage will resurface. The price of leading anything serious through a period of real change is paying that cost without flinching.</p><h4>The Growing Edge</h4><p>The leaders who matter in the years ahead will not be the ones with the most consistent positions. They will be the ones who can grow their moral and analytical frameworks to match the scope of what they are facing, and who can do that growth in public without losing their authority. The two skills are inseparable.</p><p>There is a name for this capacity. The growing edge. The ability to let pressure expand rather than contract you. To integrate the crisis rather than retreat from it. To become larger and sharper through what would shrink most people.</p><p>We are about to find out who has it.</p><p>The Lincoln test is not a question of whether the moment will come for you. The moment is already arriving for every serious leader in every serious institution. The question is whether you have been doing the work in advance. Whether you have been seeking out the evidence that contradicts your existing position rather than the evidence that confirms it. Whether you have been building the kind of conviction that can change without breaking.</p><p>The leaders who pass this test are doing that work right now. Quietly. In rooms with people who disagree with them. With evidence they did not want to find.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-lincoln-test?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-lincoln-test?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p>Lincoln's growing edge is one of five leadership modes profiled in <a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a>, Book One of The Fourth Turning Leader series. Interactive tools for working through your own version of this test &#8212; including the Bright Line Test, the Midnight Test, and the Compromise Calculus &#8212; are available at <a href="https://www.thefourthturningleader.com">www.thefourthturningleader.com</a>.</p>]]></content:encoded></item><item><title><![CDATA[All New, All the Same]]></title><description><![CDATA[Why I built The Fourth Turning Leader, and what it does that Honor Under Pressure cannot do alone]]></description><link>https://www.thebsideway.com/p/all-new-all-the-same</link><guid isPermaLink="false">https://www.thebsideway.com/p/all-new-all-the-same</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Tue, 12 May 2026 17:35:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!uc3_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>A new airborne scare. The threat of renewed kinetic conflict in Iran. The Strait of Hormuz still effectively closed, with the oil shock the closure has been promising starting to land in real prices and real supply chains. A.I. disrupting the workplace at a breakneck pace. Washington producing fresh chaos at a rate that has stopped surprising anyone.</p><p>The headlines are all new, and all the same.</p><p>That is the strange feature of the era we are inside. Every shock arrives wearing a fresh costume, with new technical vocabulary and new geographic specifics, and every one turns out to be a variation on a single underlying condition: an architecture of supports we grew up trusting that is no longer carrying the weight it used to. The pandemic. The supply chain. The bond market. The institutional erosion. The kinetic conflicts on three continents. None of these is a freestanding event. They are the era expressing itself in different keys.</p><p>I have been writing about this for years on The B:Side Way. I have been teaching it to my students at Arizona State. I have been making operating decisions inside B:Side Capital that have been shaped by it. And for the last two years, I have been working on a book about it. <em>Honor Under Pressure</em> is the first in a series, and it is reaching readers as the world makes clear how badly it is needed.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!uc3_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!uc3_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 424w, https://substackcdn.com/image/fetch/$s_!uc3_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 848w, https://substackcdn.com/image/fetch/$s_!uc3_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 1272w, https://substackcdn.com/image/fetch/$s_!uc3_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!uc3_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png" width="1456" height="661" 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srcset="https://substackcdn.com/image/fetch/$s_!uc3_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 424w, https://substackcdn.com/image/fetch/$s_!uc3_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 848w, https://substackcdn.com/image/fetch/$s_!uc3_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 1272w, https://substackcdn.com/image/fetch/$s_!uc3_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14e20570-4321-4d9c-b59a-ce70c6b19785_2654x1204.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">thefourthturningleader.com</figcaption></figure></div><p>Something happened over those two years that I did not expect. What began as research for myself, work I was doing privately to figure out how I could actually lead through this, became a practice. An actual one. A set of moves I run on real decisions. A code I check myself against when the pressure rises. A way of operating that does not get washed away when the news cycle turns.</p><p>And what I realized, somewhere in the middle of the third draft of the book, was this: telling people about a framework is not the same as giving them a tool they can use. The shelf of leadership books is already long. Most of them get read once and live out their days as decoration. I wanted to write something useful enough to stay open.</p><h4>Why a Framework Wasn&#8217;t Enough</h4><p>A book can name the pattern. It can put words on what you already feel. It can hand you a vocabulary. But a book closes. The decisions do not close. The board meeting on Friday does not close. The conversation with the team member you have been avoiding does not close. The choice between two options that both cost something does not close.</p><p>If the framework only lives on the page, the framework only helps on the page.</p><p>That gap, between the page and the call, is where most leadership work fails right now. We have produced a remarkably literate generation of leaders. They read the right things. They use the right language. They can tell you what the pattern is, often in real time, often with footnotes. And then they get to a decision where the supports they grew up trusting are not carrying the weight, and they improvise. Most of the improvisations do not hold.</p><h4>The Pattern Underneath</h4><p>The historians William Strauss and Neil Howe gave us the language of the Fourth Turning. Every roughly eighty years, a society moves through four phases: a high, an awakening, an unraveling, and a crisis. The fourth phase is when the supports a generation of leaders grew up depending on start to fail at the same time. Institutional legitimacy. Settled consensus. Predictable incentives. Time to deliberate. They do not weaken one at a time. They weaken together.</p><p>We have lived through three of these as a country before. The Revolution. The Civil War. The Depression and the Second World War. Each one looked unprecedented from the inside. Each one produced leaders we still study because they built and held something when the architecture around them failed.</p><p>We are seventeen years into the current one. That is the math.</p><p>The reason the practice has to be built now, not after the dust settles, is that pressure does not negotiate with anything you have not already decided. It negotiates with everything you haven&#8217;t. If you are still trying to figure out your line in the moment you are being asked to cross it, you have already lost the argument with yourself. The decision is being made under conditions designed to corrupt it.</p><p>The leaders we admire from past crises did not invent their code in the moment. They had laid it down in advance, written or unwritten, and the crisis tested what was already there. Washington declined power when the war ended because he had decided he would, long before the temptation arrived. Lincoln let the moment remake his moral framework, in public, at cost, because he had already committed to keep growing into the call. Marshall built people and institutions that outlasted him because he had decided early that the standard mattered more than his name on it.</p><h4>The Call You Cannot Outsource</h4><p>The pressure is concrete. Inside an SBA lender like B:Side, it lands as decisions made on shrinking runways with thinning information, stakeholders who want certainty the world cannot honor, and markets that reward speed and punish reflection. In a classroom of business students who did everything the old map told them to do, it lands as the slow recognition that the math they were promised does not run anymore, and that they are going to have to lead inside a system rewriting its own rules in real time.</p><p>Both of those point at the same conclusion. Leadership in this era cannot be borrowed. It cannot be downloaded. It cannot be outsourced to a process. The decisions that matter most are the ones no policy and no consensus will catch you on. You stand on them, or you don&#8217;t.</p><h4>What I Built</h4><p>That is why I built <a href="http://thefourthturningleader.com">The Fourth Turning Leader.</a></p><p>It lives at thefourthturningleader.com. It is the companion to the book, but it is built to do something the book cannot do on its own. It turns the framework into a practice. It moves you through the work of building a code, testing it against real decisions, and tracking whether the code actually held when you needed it to.</p><p>Here is what is inside it.</p><p>You start with the <strong>Mode Finder</strong>. It is a free assessment that takes about eight minutes. It is built around the five historical figures who anchor the book: Cato, Washington, Seneca, Lincoln, and Marshall. Each one represents a different mode of leading under pressure. Holding the line when the order around you bends. Restraining yourself when you have the power to take more. Staying inside a system you cannot fix without becoming the corruption. Letting a crisis remake your moral framework in public. Building people and standards that hold without you. The assessment names which mode your current moment is calling for, and which shadow is most likely to distort it.</p><p>From there you move into what I call the <strong>Leader Lab</strong>. The Lab is a sequence of working tools. There is nothing to finish. There is only practice to return to.</p><p>The <strong>Shadow Audit</strong> is the second tool. It surfaces the failure pattern your mode is most likely to produce before the pressure makes that pattern invisible to you. Every mode has its shadow. The leader who holds the line can become rigid. The leader who restrains can become passive. The leader who compromises can become complicit. The Audit puts those patterns in writing so you can see them coming.</p><p>The <strong>Honor Code Builder</strong> is the heart of it. It walks you through writing a five-part code: the Line you will not cross, the Restraint you will impose on yourself when you have leverage, the Midnight Test you use to check the call when you are tired and the stakes are high, the Growing Edge you commit to keep developing, and the Transmission of the standard to the people who will inherit it. The code is yours. It is private. It is written. And it is the thing pressure has to negotiate with.</p><p>The <strong>Decision Room</strong> is where the code gets tested. You bring one real call you are working. You name the pressure on it. You lay out the options. You make the commitment in writing, against the code you just built. You log it. And then you come back to it later to see what it cost and whether you held.</p><p>The <strong>Endurance Ledger</strong> is the long view. It tracks the calls over time. What the code cost you. What it taught you. Where it bent. Where it broke. Where it strengthened. This is the part that turns a framework into a practice you can trust.</p><p>The <strong>Transmission Plan</strong> is the final piece. It maps the people whose development is going to depend on your code holding when you are tested. Team members. Students. Successors. Family. The standard you set in the hardest moment is the standard they will inherit, whether you mean for them to or not. The Plan makes that responsibility visible.</p><p>There are also <strong>Pressure Drills</strong>, short weekly scenarios calibrated to your mode and your active shadow, designed to sharpen judgment in writing before the real call lands. And there is a <strong>Field Notes</strong> library: the books I actually return to when I am thinking through this, with notes on how to operationalize each one. There is a difference between the books a leader cites and the books a leader opens. The library is the second kind. For executive teams and boards, there is a separate path: diagnostics, workshops, and advisory formats built for groups making calls under institutional stress together.</p><h4>Who This Was Built For</h4><p>The Fourth Turning Leader was built for three groups of people, the same three I find myself thinking about whenever I write.</p><p>The first is the leader who feels the ground shifting under their institution and is unsure what to do about it. The supports are still there, but they are not carrying the weight they used to. The frameworks they were trained on were written for a stable phase, and they can tell those frameworks are not built for this one.</p><p>The second is the student or early-career professional who is entering a system that is rewriting itself faster than they can finish a degree program. They do not have the operating reps yet. They are looking for a way to build judgment in advance of the moments that will demand it.</p><p>The third is the entrepreneur or founder who is carrying decisions that no playbook is going to help them with. The cap table call. The pivot call. The cofounder call. The protect-the-team-from-the-investor call. The kind of decision where you find out, in writing if you are lucky and in front of a room if you are not, what you had already decided you would do.</p><p>If you are in any of those three groups, this was built with you in mind.</p><h4>How to Start</h4><ol><li><p><strong>Take the Mode Finder.</strong> It is free, it does not require an account, and it takes about eight minutes. The output is a named mode and a named shadow. That is the beginning of the work.</p></li><li><p><strong>Read the book if you have not already.</strong> <em>Honor Under Pressure</em> is the framework. The Lab is the practice. They are designed to operate together, but the practice can stand on its own if you want to start there.</p></li><li><p><strong>Write the code.</strong> Use the Honor Code Builder. Take it seriously. Write what you actually believe, not what sounds good. Pressure will not negotiate with anything aspirational.</p></li><li><p><strong>Bring one real decision into the Decision Room.</strong> The practice only matters if you run it on something that costs something.</p></li><li><p><strong>Come back.</strong> The Endurance Ledger only does its work if you log what the code cost over time. Writing the code is the beginning of the practice, not the end.</p></li></ol><h4>Build Anyway</h4><p>A long peace shaped a generation of leaders. The architecture of stability they trained inside was the exception in history, not the rule, and that architecture is ending. The next decade will ask leaders to make calls that no process can absorb and no consensus can carry. The frameworks built for a stable phase will not be the ones that hold.</p><p>The leaders history remembers did not invent their code in the moment. They wrote it down before the moment arrived, and the moment found out what they had already decided. The ones who waited improvised. Most of those improvisations did not hold.</p><p>The shocks will keep arriving new. The pattern will keep arriving the same. There is time to build, but the time is shorter than it was. If you are leading anything that matters to you, a company, a team, a classroom, a family, your own life, the work of building a code is not optional. It is the operating system for everything that comes next.</p><p>The site is thefourthturningleader.com. The assessment is free. The book is out. The Lab is open.</p><p>Build the code. The storm has not yet broken. Build anyway.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/all-new-all-the-same?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/all-new-all-the-same?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em><strong><a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a></strong></em> is available now. The full series, along with ongoing resources and community for leaders navigating the Fourth Turning, lives at <a href="http://www.thefourthturningleader.com/">www.thefourthturningleader.com</a>.</p>]]></content:encoded></item><item><title><![CDATA[Nothing in Reserve]]></title><description><![CDATA[Global oil storage has lost 255 million barrels in eight weeks. The system was built to win on price, and it is now learning what that trade-off actually costs.]]></description><link>https://www.thebsideway.com/p/nothing-in-reserve</link><guid isPermaLink="false">https://www.thebsideway.com/p/nothing-in-reserve</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Thu, 23 Apr 2026 03:26:30 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>In eight weeks, 255 million barrels of oil have disappeared from global storage. Gas is above $4 across most of the country. A waterway most Americans couldn&#8217;t find on a map is choking off a fifth of the world&#8217;s oil supply. The inventory charts are bending in a direction with no historical precedent. The numbers are not slowing down.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="4000" height="3000" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:3000,&quot;width&quot;:4000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;aerial photography of tanker ship&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="aerial photography of tanker ship" title="aerial photography of tanker ship" srcset="https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1518527989017-5baca7a58d3c?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvaWwlMjB0YW5rZXJ8ZW58MHx8fHwxNzc2OTExNTYyfDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@shaahshahidh">Shaah Shahidh</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><h4>The Picture Behind the Pump Price</h4><p>Since late February, the Strait of Hormuz has been operating at a small fraction of its normal capacity. Iranian mining, attacks on shipping, and a US blockade of Iranian ports have collapsed flows from roughly 19.5 million barrels a day to somewhere between half a million and two million. Pipeline reroutes through Saudi Arabia&#8217;s Yanbu terminal and the UAE&#8217;s Fujairah port are offsetting some of the loss, but they are running at capacity and there is no surge buffer left in those systems either. Global onshore inventories are drawing at 5 to 8 million barrels a day. The International Energy Agency has coordinated the largest release of strategic petroleum reserves in history, more than 400 million barrels including a substantial draw from our own SPR. Brent crude is above $100. For the first time since the pandemic, global oil demand is falling, because too many people simply can&#8217;t afford to use it.</p><p>Asia is taking the worst of it. Petrochemical and fuel shortages are showing up in countries that depend on Gulf imports for the basics of their daily economic life. Europe is shifting hard toward liquefied natural gas alternatives, which is pushing those markets up in turn. The United States is somewhat insulated because we are now a net energy exporter, but global prices transmit pain regardless of who pumps the oil. The pain is here, and it is going to stay here for a while.</p><p>Most people are getting this story through fragmented headlines. Two minutes of cable news here, a chart on social media there, a higher number at the pump every other week. They feel the squeeze without seeing the full picture. The picture matters, because the picture changes how you operate.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h4>A System That Won on Price</h4><p>The headlines focus on the conflict. The actual story is structural.</p><p>For decades, the global economy ran on the assumption that oil would keep flowing through the Strait of Hormuz. That assumption was never a guarantee. It was a bet that held for fifty years until it didn&#8217;t.</p><p>Inventory levels were optimized down to almost nothing because storage costs money and just-in-time always wins on a spreadsheet. Trade routes were consolidated through chokepoints because consolidation is cheaper than redundancy. Production was concentrated in the regions with the lowest extraction costs because concentration is more efficient than distribution. Refining capacity was located where labor was cheapest. Tanker fleets were sized to steady-state demand because excess capacity is dead capital. Each one of those decisions made sense in isolation. Stacked together, they built a system with no margin for error.</p><p><strong>We optimized away the buffer because the buffer was expensive and nothing was breaking.</strong> Now something is breaking, and the cost of the missing buffer is being calculated in real time.</p><p>The spreadsheet is meeting reality. Reality is winning.</p><h4>What the Indicators Are Telling Me</h4><p>I watch a set of indicators every week to gauge what is actually happening underneath the headlines. Right now they are telling me something specific.</p><p>NFIB small business uncertainty has spiked to levels we have not seen since the early pandemic. Bank of America card data shows small business fuel spending up more than 23% year-over-year, with agricultural and transportation businesses running 25% or more above last year. The trucking sector, which moves nearly everything in the American economy, is absorbing diesel costs that fundamentally reshape the unit economics of every business on every end of the supply chain. Consumer sentiment surveys from the University of Michigan are at levels usually reserved for genuine recessions. Headline PCE inflation is moving up the way it always moves up when energy spikes, and the Fed is in an impossible position trying to balance growth against prices.</p><p>The personal savings rate was already near 2008 lows before this shock hit. That is the indicator that worries me most. American consumers have been the engine of global growth for two decades, and the engine is running with very little fuel of its own. Discretionary spending is the first thing to compress. Travel, dining, services, anything that can be put off without immediate consequence. The compression is already showing up.</p><p>The signal underneath those signals is the part that should concern everyone. The American economy went into this shock with thin buffers across the board. Consumers had already spent down their pandemic savings. Small businesses had absorbed years of input cost inflation and still hadn&#8217;t fully passed it through to their customers. The financial system was just starting to digest higher rates. State and local budgets were tight. There was very little slack anywhere in the system to absorb a hit of this magnitude.</p><p>The indicators are screaming compression. The absorptive capacity is thinner than the headline numbers suggest, and thinner than most people realize.</p><h4>The Question That Actually Matters</h4><p>Let me be direct about what we can and cannot know.</p><p>Nobody knows when Hormuz fully reopens. Estimates range from weeks to months. Mine-clearing alone is a multi-week operation under good conditions, and these are not good conditions. Insurance markets for tanker traffic have reset and won&#8217;t normalize quickly even after the shooting stops. Some Iranian fields take four to five months to ramp back to full production once the political situation allows. Goldman Sachs&#8217;s base case assumes a gradual recovery starting in late April or mid-May. That is the optimistic scenario. The downside scenarios involve persistent triple-digit oil through the second half of the year and a meaningful global slowdown on the other side of it.</p><p>The operative question is not when this ends. The operative question is how you operate inside it until it does.</p><h4>What to Do This Week</h4><p>If you run a business that touches fuel, freight, food, construction, or consumer discretionary spending, which covers most of the American economy, here is what I would do this week.</p><ol><li><p><strong>Audit your direct and indirect fuel exposure.</strong> Not next quarter. This week. Direct exposure is obvious. Indirect exposure is your suppliers&#8217; costs, your shipping rates, your customers&#8217; purchasing power. Map all of it on a single page so you can see it together. You cannot manage what you cannot see, and you cannot see it if it lives in five different spreadsheets.</p></li><li><p><strong>Call your three most fragile suppliers and your three most fragile customers.</strong> Have the conversations before something breaks, not after. The relationships that survive a shock are the ones where the hard conversations happened early. Show up as a partner now and you have a partner on the other side. Wait until you need something and the dynamic flips against you.</p></li><li><p><strong>Stress-test your working capital assuming this lasts six months.</strong> If you survive that scenario, you survive everything shorter. If you don&#8217;t, you have time to fix it now while you still have options. In two months you will not. Cash is the only thing that buys you the freedom to make decisions on your own timeline.</p></li><li><p><strong>Renegotiate what you can while you still have a clean story to tell.</strong> Once you are in distress, the leverage flips. Banks, landlords, vendors, insurance carriers, and lenders are all more flexible right now than they will be in October. The conversation you have from a position of stability is a different conversation than the one you have when you need a waiver.</p></li><li><p><strong>Watch your team.</strong> The employees with long commutes are absorbing this first, quietly. The ones with second jobs are feeling it. The ones supporting families on a single income are doing the math at their kitchen tables tonight. Pay attention. The cost of losing a strong employee right now is higher than the cost of a raise. The cost of losing trust is higher than either.</p></li></ol><p>For investors and capital allocators, three things.</p><p>First, do not underwrite a fast normalization just because it is consensus. The physical lag is real and the recovery is non-linear. Tankers have to be redirected, insurance has to be repriced, fields have to be brought back online, and refineries have to be retuned for the crude they are actually receiving. Build your scenarios around delay, not around the base case.</p><p>Second, the repricing in energy infrastructure happened for a reason. The fragility is structural, not sentimental. The market is finally pricing in what was always true about supply concentration in geopolitically unstable regions. That repricing is going to persist, and it has implications well beyond energy.</p><p>Third, demand destruction is uneven. The businesses that can pass costs through to their customers will survive. The ones that cannot will reset. That reset is where the next cycle of opportunity begins, and the discipline now is to underwrite carefully through the dislocation rather than retreat from it. The best vintages of capital deployment are usually the ones laid down during periods that feel like this one.</p><h4>What Comes Next</h4><p>The point is not to predict when oil flows again through the Strait. The point is to operate well while it doesn&#8217;t.</p><p>Shocks like this one do not reward the loudest forecast or the boldest take. They reward the people who keep their heads, run their numbers honestly, and hold their teams together while the rest of the world tries to figure out what just happened. The leaders who emerge from this with stronger businesses are the ones doing the unglamorous work right now: the audits, the calls, the stress tests, the conversations with the people who matter.</p><p>We built a global system with very little in reserve, because reserves cost money and the system that won on price was the system that ran lean. That trade-off is being repriced in real time, painfully, in front of all of us. The leaders who internalize the lesson now and start building durable margin back into their own operations are the ones who will look up two years from now with something stronger than they had before.</p><p>The buffer is gone. The work is what we do next.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/nothing-in-reserve?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/nothing-in-reserve?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p>My latest book,<em><strong> <a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a></strong></em> is available now. The full series, along with ongoing resources and community for leaders navigating the Fourth Turning, lives at <a href="http://www.thefourthturningleader.com/">www.thefourthturningleader.com</a>.</p>]]></content:encoded></item><item><title><![CDATA[Paleolithic Emotions, Medieval Institutions, and Godlike Technology]]></title><description><![CDATA[E.O. Wilson gave us the diagnosis. Most organizations are still ignoring it.]]></description><link>https://www.thebsideway.com/p/paleolithic-emotions-medieval-institutions</link><guid isPermaLink="false">https://www.thebsideway.com/p/paleolithic-emotions-medieval-institutions</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Wed, 15 Apr 2026 16:33:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YQIR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>A few weeks ago, I finished reading <em>The Origins of Creativity</em> by the late Edward O. Wilson, the Harvard evolutionary biologist who spent a lifetime trying to understand what makes us human. I had been meaning to read it for years. I finally picked it up because of a single quote I kept encountering, a quote Wilson had been making in lectures and interviews for more than a decade before it became suddenly, uncomfortably relevant.</p><p>He said it plainly: </p><div class="callout-block" data-callout="true"><p>&#8220;We have Paleolithic emotions, medieval institutions, and godlike technology.&#8221;</p></div><p>Wilson wasn&#8217;t writing about artificial intelligence specifically. He was writing about the fundamental mismatch at the core of the human condition: that our emotional wiring, our organizational structures, and our technological capabilities operate on wildly different timescales. Our brains evolved over hundreds of thousands of years. Our institutions evolved over centuries. Our technology evolves over months. And right now, the gap between the third item and the first two is accelerating into something that demands a response from every leader who is paying attention.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!YQIR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YQIR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 424w, https://substackcdn.com/image/fetch/$s_!YQIR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 848w, https://substackcdn.com/image/fetch/$s_!YQIR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!YQIR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YQIR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png" width="1456" height="813" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:813,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:7595767,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/194315135?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!YQIR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 424w, https://substackcdn.com/image/fetch/$s_!YQIR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 848w, https://substackcdn.com/image/fetch/$s_!YQIR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!YQIR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22437cbd-2763-4f11-9932-f2d40f44dd8b_2752x1536.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The question isn&#8217;t whether AI is powerful. It obviously is. The question is whether the culture and institutions inside your organization are capable of wielding that power with wisdom. And when I look at the evidence, from running B:Side to teaching students at ASU, I don&#8217;t think most organizations have seriously grappled with what Wilson was telling us.</p><h3>Three Clocks Running at Different Speeds</h3><p>Wilson&#8217;s formulation is elegant because it names three separate problems that usually get treated as one.</p><p>The first is our Paleolithic wiring. Human cognition evolved for small groups of roughly 150 people, moving across the African savanna, responding to immediate physical threats, competing for status and resources in real time. Evolutionary psychologist Robin Dunbar identified 150 as the natural limit of stable human social relationships, the number at which our brains can track trust, reciprocity, and reputation. We are still, neurologically, tribal creatures. We anthropomorphize. We react to perceived threats faster than we reason about them. We discount the future in favor of the present. Daniel Kahneman spent a career documenting this: our System 1 thinking is fast, intuitive, and riddled with biases that made sense on the savanna but are actively dangerous in complex modern organizations. We trust what feels familiar. We fear what feels novel. We mistake busyness for progress and confidence for competence.</p><p>The second problem is our institutional architecture. Wilson called it &#8220;medieval&#8221; and he wasn&#8217;t being hyperbolic. The hierarchical structures that govern most organizations, rigid chains of command, annual planning cycles, siloed departments, risk-averse approval processes, were designed for a world that no longer exists. They were built to create predictability and control in slow-moving environments. They are not designed for speed, adaptation, or ethical complexity at scale. And here is what the data says: they have been getting worse, not better. The Edelman Trust Barometer, which has tracked institutional trust globally for two decades, describes the current period as a trust &#8220;avalanche.&#8221; Governments, media, universities, corporations: all declining. The institutions that were already insufficient for the pace of the twenty-first century have been further hollowed out by a decade of polarization, algorithmic noise, and compounding crises.</p><p>The third problem, the godlike technology, needs almost no introduction in 2025. Generative AI is not an incremental improvement. It is a capability discontinuity. Systems that can perform at or above expert human level across knowledge work, code, analysis, communication, and decision support did not exist in any meaningful form five years ago. They are now available to every organization on the planet, at commoditized cost. As Tristan Harris of the Center for Humane Technology has put it, we now have technology that can match or outperform us in domains we thought were exclusively human, running on infrastructure optimized to capture attention and accelerate adoption, crashing into the civilization we built before any of this was possible.</p><p>Three clocks running at three different speeds. That&#8217;s the problem.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>We Have Seen This Before</h3><p>This is not the first time in history that technology has dramatically outpaced the culture and institutions designed to manage it.</p><p>In the early decades of the Industrial Revolution, factories appeared almost overnight. Steam power transformed production on a timeline that made existing social structures look like they were standing still, because they were. Child labor, sixteen-hour workdays, industrial accidents that killed workers by the thousands: none of these were the inevitable outcomes of industrialization. They were the outcomes of industrialization running ahead of the institutions designed to govern it. The technology existed. The wisdom to deploy it responsibly did not catch up for decades. And in the lag between those two things, real human suffering accumulated.</p><p>The labor movement, factory reform legislation, public health standards, worker protections: these didn&#8217;t emerge spontaneously from the technology itself. They required deliberate, painful institutional construction. They required leaders, inside and outside of government, who were willing to acknowledge the gap between capability and wisdom and then do the unglamorous work of closing it.</p><p>What the Industrial Revolution teaches us is not that technology is dangerous. It is that the gap between capability and governance is where the damage happens. And the organizations that navigated that era well were the ones that built strong internal cultures and governance structures before they were forced to by law or catastrophe.</p><p>We are in that lag right now. The question is how long we let it run.</p><h3>The Campfire Nobody Is Tending</h3><p>Here is what I am watching in real time, and it is not abstract.</p><p>At B:Side, we move capital into small businesses. Every credit decision is a judgment call that sits at the intersection of data, human context, and institutional values. AI can process the data faster than any analyst on my team. It cannot replicate the judgment, and more importantly, it cannot replicate the accountability. When something goes wrong with a loan decision made by a machine, the question of who owns that outcome is not theoretical. It is immediate and it is consequential. The organizations I watch navigate this well have invested heavily in the culture that surrounds the technology: clear values, defined limits, decision rights that are explicit rather than assumed. The ones struggling are deploying capability into an institutional vacuum and hoping for the best.</p><p>At ASU, I watch students trying to figure out what skills will still command value in five years. The ones who seem best positioned are not the ones who have learned the most AI tools. They are the ones with the deepest foundation in judgment, communication, ethical reasoning, and interpersonal trust, the capabilities that are not automated by the same systems that are automating technical tasks. That gap, between what the technology can do and what the human needs to provide, is the institutional design challenge of our era.</p><p>Wilson spent his career documenting how human creativity and culture emerged from what he called the campfire: the shared space where our ancestors told stories, built trust, adjudicated disputes, and transmitted values across generations. The campfire was the original institution. It was where the social contract was forged, not in legal documents, but in the lived practice of people who depended on each other being honest about what they saw. What Wilson was warning us about, decades before the current AI wave, is that we have been building algorithms without tending the campfire.</p><p>The campfire is still there. Most leaders just aren&#8217;t spending enough time at it.</p><h3>What Leaders Can Actually Do</h3><p>The answer to Wilson&#8217;s diagnosis is not to slow down AI adoption. It is to accelerate institutional development at the same speed. Here is how that translates into practice:</p><p><strong>First, treat culture as infrastructure, not decoration.</strong> The organizations navigating AI well, companies like Microsoft and Unilever, have made culture and governance investment as fundamental as technology investment. This means dedicated AI oversight functions, cross-functional ethics councils, and executive accountability for how AI is deployed, not just whether it performs. Culture is the operating system. AI is an application running on top of it. If the operating system is weak, the application will corrupt.</p><p><strong>Second, build the campfire deliberately.</strong> High-trust teams that deliberate together, that have developed shared norms for how to reason about hard decisions, are better equipped to exercise judgment when AI introduces complexity or ambiguity. This means investing in the quality of team dialogue, not just the volume of it. Psychological safety, the ability for people to raise concerns without fear, is not a soft HR concept. It is the mechanism by which institutions catch errors before they become catastrophes.</p><p><strong>Third, design for long-term thinking in a short-term environment.</strong> Our Paleolithic wiring biases us toward immediate rewards and visible threats. AI deployment decisions often involve tradeoffs that are years out: reputational risk, regulatory exposure, talent dynamics, cultural erosion. Build the governance structures and incentive systems that counter that bias. Tie leadership compensation to long-term outcomes, not just quarterly metrics. Create deliberation processes that slow decisions down when the stakes are high, even when the technology moves fast.</p><p><strong>Fourth, invest in AI literacy at every level, not just at the top.</strong> Institutional wisdom is distributed. The people closest to day-to-day operations are often the first to notice when something is going wrong. They need enough understanding of AI systems to recognize anomalies, surface concerns, and participate meaningfully in governance conversations. This is not about turning everyone into a machine learning engineer. It is about creating the shared vocabulary that allows an organization to reason collectively about powerful tools.</p><p><strong>Fifth, name your bright lines before you need them.</strong> The organizations that maintain integrity under pressure are not the ones that reason from scratch when a crisis arrives. They are the ones that have already thought through the hard cases. What will you not do with AI, regardless of competitive pressure? Where does the line sit? Having that conversation now, writing it down, building it into your institutional DNA, is the campfire work of our moment.</p><h3>The Upgrade Is on You</h3><p>Wilson called it &#8220;terrifically dangerous, and now approaching a point of crisis overall.&#8221; He said that in 2012. He would be more emphatic now.</p><p>But here is what matters. Every one of Wilson&#8217;s three elements is, in principle, addressable from the inside out. We cannot rewire our Paleolithic brains overnight. But we can build institutions that compensate for our cognitive limitations. We can create cultures that make long-term thinking more likely, that make ethical reasoning more practiced, that make the deployment of powerful tools more deliberate and values-aligned.</p><p>The industrial age produced reformers who understood that technology without institutional wisdom is not progress. It is just acceleration. The people who shaped the better outcome were not the ones who slowed the technology down. They were the ones who built the governance structures capable of channeling it toward human ends.</p><p>That is the work in front of every leader right now. The campfire is still there. The question is whether you are tending it.</p><div><hr></div><p><em><strong><a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a></strong></em> is available now. The full series, along with ongoing resources and community for leaders navigating the Fourth Turning, lives at <a href="http://www.thefourthturningleader.com/">www.thefourthturningleader.com</a>.</p>]]></content:encoded></item><item><title><![CDATA[Show Me the Incentive ]]></title><description><![CDATA[The talks in Islamabad failed for the same reason most negotiations fail. The signals were there the whole time.]]></description><link>https://www.thebsideway.com/p/show-me-the-incentive</link><guid isPermaLink="false">https://www.thebsideway.com/p/show-me-the-incentive</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Sun, 12 Apr 2026 15:47:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!EISm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The talks in Islamabad lasted twenty-one hours. They ended with no deal, a brief press conference, and the specific kind of diplomatic language designed to obscure the obvious. Vice President Vance told the world that Iran had chosen not to accept American terms. Iranian state media told the world that Washington made excessive demands and was looking for an excuse to walk away. Both descriptions were probably accurate. That is the part worth taking seriously.</p><p>When the news broke last night, I was not in the least bit surprised. Neither would you be, if you had done the one exercise that almost no one does before sitting down at an important table: map the incentive structures first, honestly, before you have a preferred outcome to protect.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EISm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EISm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 424w, https://substackcdn.com/image/fetch/$s_!EISm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 848w, https://substackcdn.com/image/fetch/$s_!EISm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!EISm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EISm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png" width="1456" height="813" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/df208032-b350-4353-930f-9673021dc485_2752x1536.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:813,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:7860138,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/193943558?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EISm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 424w, https://substackcdn.com/image/fetch/$s_!EISm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 848w, https://substackcdn.com/image/fetch/$s_!EISm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!EISm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf208032-b350-4353-930f-9673021dc485_2752x1536.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Charlie Munger spent six decades watching human beings make decisions, and he distilled it to a single line worth more than most graduate coursework in political science, organizational behavior, or negotiation theory combined. </p><blockquote><h2><strong>&#8220;Show me the incentive and I&#8217;ll show you the outcome.&#8221;</strong> </h2></blockquote><p>The ancient Romans said it first, <em>cui bono</em>, who benefits, but Munger stripped away the Latin dignity. Incentives don&#8217;t care about your preferences. They don&#8217;t negotiate. They produce their results, and if you are surprised by what happens, it means you weren&#8217;t paying honest attention to the structure going in.</p><p>The Islamabad failure was not a diplomatic failure. It was a predictability failure. And before I explain what happened in that room, I want to explain why it matters far beyond geopolitics, because I see this exact failure mode play out constantly, in business negotiations, hiring decisions, lending relationships, partnerships, and organizational dynamics. The mistake is always the same. We look at what we want to happen, and we reverse-engineer a theory about the other party&#8217;s behavior to justify that preference. What we almost never do is start from the incentives and follow them honestly to wherever they lead.</p><h3>What Each Side Was Actually Optimizing For</h3><p>To understand why Islamabad collapsed, you have to understand what each party was actually optimizing for, not what they said they wanted, but what they were structurally rewarded for doing.</p><p>The United States, in its stated position, wanted a firm, long-term commitment from Iran to halt its nuclear weapons program. That sounds like a reasonable ask until you map it against Tehran&#8217;s actual incentive structure. Iran&#8217;s revolutionary government has watched, in real time, what happens to regimes that surrender strategic leverage in exchange for diplomatic goodwill. They watched Muammar Gaddafi negotiate away Libya&#8217;s nuclear program in 2003. They know how that story ended. They watched Saddam Hussein insist he had no weapons of mass destruction and get no credit for it. From Tehran&#8217;s vantage point, nuclear capability is the only insurance policy they have against regime change. Asking them to surrender it before the conflict resolves is not a difficult ask. It is an existential ask. No one, in the history of organized human behavior, has ever willingly surrendered their existential insurance policy at the negotiating table. Incentives don&#8217;t allow for it.</p><p>Meanwhile, the American side has its own incentive pressures, and they don&#8217;t point toward compromise either. Domestic politics in the United States reward confrontation on Iran. There are powerful constituencies, in Congress, in the defense establishment, in the media ecosystem, for whom a deal creates more problems than it solves. Vance&#8217;s framing after the talks, that this was &#8220;bad news for Iran much more than it&#8217;s bad news for the United States,&#8221; was not diplomatic analysis. It was audience management. That language only makes sense if the speaker is optimizing for a domestic reception, not an international outcome.</p><p>When both parties are structurally rewarded for not making a deal, the deal does not get made. This is not complicated. The incentive map predicted exactly this outcome before the first delegation boarded the plane. The twenty-one hours were theater. Necessary theater, perhaps, but theater.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>Why We Keep Getting Surprised</h3><p>Barbara Tuchman spent years studying one of the greatest predictability failures in human history: the summer of 1914, when every European leader sleepwalked into a war that none of them claimed to want. Her conclusion, documented with meticulous precision in <em>The Guns of August</em>, was not that these leaders were stupid. It was that they were committed to models of each other&#8217;s behavior that bore no relationship to the actual incentive structures in play. Every general assumed the war would be short, because their models demanded it. Every diplomat assumed the other side would blink, because their models demanded it. The actual incentives, nationalism, the interlocking logic of mobilization timetables, domestic political survival, pointed toward exactly what happened. Nobody was willing to read them honestly, because doing so would have forced uncomfortable conclusions.</p><p>We have not meaningfully improved on this since 1914. We still routinely enter high-stakes situations having studied what we want, rather than having mapped what the other party needs. We prepare our arguments without preparing our understanding of the audience. We optimize our pitch without asking what success looks like from the other side of the table, and whether that version of success is compatible with ours.</p><p>The cost is predictable. You lose deals you thought you had. You hire people who leave in eighteen months. You build partnerships that fracture over disagreements that were always there in the incentive structure, just never examined. You walk out of Islamabad having spent twenty-one hours learning what the incentive map would have told you in twenty-one minutes.</p><h3>The Same Structure, Every Table</h3><p>The Iran talks are a vivid case study because the scale is enormous and the failure is public. But the structure of the failure is not unique to geopolitics. It is the default failure mode of human beings operating in situations where they have something at stake.</p><p>An entrepreneur walks into a capital conversation assuming the investor wants what they want: a funded business with strong potential. But the investor is optimizing for something different, portfolio fit, risk-adjusted return, the optics of the bet within their own firm, the timeline pressure of their fund cycle. Those incentives may or may not align with what the entrepreneur is offering. Whether they align is not a matter of chemistry or how good the pitch deck is. It is a matter of structural compatibility. The entrepreneur who maps that structure before the meeting has a fundamentally different conversation than the one who walks in hoping goodwill carries the day.</p><p>A hiring decision operates the same way. A candidate is optimizing for advancement, compensation, the credential the new role adds to their trajectory. The organization is optimizing for execution, cultural fit, long-term commitment. These may point in the same direction, or they may not, but neither party is required to name the misalignment out loud. They just live with the consequences of it later. Most turnover is not a surprise if you mapped the incentives at the point of hire. Most of it was visible. It just wasn&#8217;t looked at honestly.</p><p>The same dynamic runs through client relationships, vendor negotiations, strategic partnerships, and organizational politics. In every case, the question is identical: what is each party actually rewarded for doing, and does that reward structure point toward the outcome we are both saying we want? When the answer is yes, relationships are durable. When the answer is no, no amount of effort, goodwill, or communication skill fixes the underlying misalignment. You are building on the wrong foundation, and at some point the structure tells you so.</p><h3>The Discipline of Reading Incentives First</h3><p>Munger&#8217;s axiom works in both directions. If incentives predict outcomes, then anyone willing to do the honest work of mapping incentives before a consequential decision can predict outcomes too. This is not a gift reserved for Munger or for people with decades of pattern recognition behind them. It is a discipline, available to anyone willing to ask the right questions before they need the answers.</p><p>The practice is straightforward, even if the execution takes courage. Before any significant decision involving another party, make the incentive map explicit. Write it down. Ask what the other party actually gets rewarded for in this context. Ask what failure looks like from their vantage point, because their definition of failure is almost never identical to yours. Ask what they would have to give up to give you what you want, and whether giving it up is something their incentive structure permits. These answers are almost always available. They require observation and intellectual honesty, not inside information.</p><p>Then do the harder version of the same exercise on yourself. Ask what you are actually optimizing for. Is it the stated goal, or is it something else? Are you pursuing this deal because it is the right deal, or because the process has gone on long enough and you need it to be over? Are you holding a position because it is the right position, or because reversing it feels like a loss? In <em><a href="https://www.thefourthturningleader.com">Honor Under Pressure</a></em>, I argue that the leaders who fail under sustained pressure almost never fail because they misread the external environment. They fail because they never built the discipline of reading themselves honestly, their own incentives, their own rationalizations, their own quiet compromises. The same failure shows up here. The external map is difficult enough. The internal map is where most people simply refuse to go.</p><p>Finally, look for the structural misalignment before you commit resources to bridging it. If what you need and what the other party needs point in genuinely incompatible directions, cleverness and persistence will not reconcile them. This is what twenty-one hours in Islamabad made undeniable. The United States required nuclear commitment. Iran&#8217;s government required nuclear capability for regime survival. Those are incentive structures pointing in opposite directions. No framing, no creative language, no late-night session closes that gap. The gap was there before anyone shook hands. It just took twenty-one hours to confirm what the map already showed.</p><h3>Two Chairs, One Lesson</h3><p>I see this from two vantage points, and they arrive at the same place by different roads.</p><p><strong>From the CEO&#8217;s chair</strong>, incentive mapping is the most underused tool in business leadership. At B:Side, we make lending decisions that require us to understand not just what a borrower is telling us, but what they are structurally positioned to do. Those are not always the same thing. A business owner may genuinely believe their projections. But if their incentive structure rewards optimism and punishes the kind of hard internal accounting that produces accurate forecasts, the belief doesn&#8217;t change the outcome. We have learned, sometimes the hard way, that the most important question is never what someone intends. It is what they are rewarded for doing. The deals we have walked away from have almost always been deals where the incentive structures, mapped honestly, pointed somewhere we didn&#8217;t want to go.</p><p><strong>From the professor&#8217;s chair</strong>, the gap is more personal and more urgent. I watch students prepare for job interviews by researching companies, rehearsing answers, and sharpening their stories. These are not wasted efforts. But I almost never see a student walk into a conversation having mapped the incentive structure of the person sitting across from them. What is that hiring manager actually rewarded for when a hire works out? What does their professional reputation require them to avoid? What does the organization&#8217;s incentive structure demand of new entrants, and is that compatible with what the student actually wants from the role? These questions are not hidden. They are available. They require only the willingness to ask them before the conversation starts rather than after it ends badly.</p><p>The lesson is the same from both chairs. Preparation that doesn&#8217;t include incentive mapping is incomplete. It is the equivalent of building a model without one of the key variables, and then wondering why the output doesn&#8217;t match the result.</p><h3>The Question Worth Wrestling With</h3><p>The Islamabad talks collapsed on April 12, 2026, and the world expressed surprise. The incentive structures were visible. They were on the record. They pointed to exactly this outcome, and anyone who mapped them honestly before the first delegation landed in Pakistan would have told you so.</p><p>The question that matters now is not what happens next in the Gulf, though that question carries real weight. The question that matters is what in your own world you are reading through the lens of your preferred outcome rather than the lens of the actual incentive structure. What negotiation are you walking into assuming the other party wants what you want? What decision are you about to make based on what someone said, rather than what they are rewarded for doing?</p><p>Show me the incentive and I&#8217;ll show you the outcome. This is the work. Do it before you sit down. Do it honestly, which means being willing to see things that complicate your preferred narrative. It will not always produce the result you want. But it will eliminate the worst outcome available to any leader: arriving at a result you should have seen coming, and finding you weren&#8217;t ready for it.</p><p>The signals are almost always there. The discipline is in choosing to read them.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/show-me-the-incentive?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/show-me-the-incentive?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em><strong><a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a></strong></em> is available now. The full series, along with ongoing resources and community for leaders navigating the Fourth Turning, lives at <a href="http://www.thefourthturningleader.com/">www.thefourthturningleader.com</a>.</p>]]></content:encoded></item><item><title><![CDATA[Nothing Left To Absorb]]></title><description><![CDATA[What happens when every safety net thins out at the same time.]]></description><link>https://www.thebsideway.com/p/nothing-left-to-absorb</link><guid isPermaLink="false">https://www.thebsideway.com/p/nothing-left-to-absorb</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Fri, 10 Apr 2026 20:44:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Y1R8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Less than a week ago (April 7, 2026), the world exhaled. The ceasefire was announced with less than two hours to spare, and by Wednesday morning the consensus had shifted from dread to something that felt, for a moment, like relief. Markets moved higher. Headlines reached for the word &#8220;de-escalation.&#8221; For about thirty-six hours, it was possible to believe the worst was behind us.</p><p>I want to tell you why that exhale worries me more than the crisis that preceded it.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Y1R8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Y1R8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y1R8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y1R8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y1R8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Y1R8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg" width="1248" height="832" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:832,&quot;width&quot;:1248,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:374512,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/193822102?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Y1R8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Y1R8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Y1R8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Y1R8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bd2d8f1-bea2-4338-9c4a-0ee44f484bc6_1248x832.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There is a particular kind of structural danger that does not arrive during the visible crisis. It arrives in the pause immediately after. The threat appears to recede. The positioning shifts from defensive to opportunistic. Vigilance relaxes. And in that precise window, the systems that were supposed to absorb the next shock are at their most exposed, because everyone just decided they were no longer needed.</p><p>That is the moment we are in right now.</p><h3>The Bet We Already Named</h3><p>A few weeks ago, in <strong>&#8220;<a href="https://www.thebsideway.com/p/the-forty-mile-hostage-crisis">The Forty-Mile Hostage Crisis</a>,&#8221;</strong> I wrote that we had placed a civilizational wager on forty miles of open water. Twenty million barrels a day. Nearly a third of globally traded fertilizers. The world&#8217;s most consequential chokepoint, treated for half a century as though it were simply there, like gravity, because it had always been.</p><p>That bet is now being called, and the terms are worse than what I described.</p><p>The ceasefire announced April 8 fractured almost immediately. Israel struck Hezbollah positions in Lebanon within hours of the announcement. Iran&#8217;s Revolutionary Guard declared the Strait effectively closed again. Both sides accused the other of bad faith before the terms were even distributed. The talks now (allegedly) underway in Islamabad, with the U.S. and Iranian delegations seated across a table at the Serena Hotel, are not a resolution mechanism. Pakistan&#8217;s stated goal is simply to keep the conversations going. That phrase tells you everything about the expected trajectory. When your diplomatic objective is continuity rather than outcome, you are managing a timeline, not solving a problem.</p><p>Here is the detail that matters most: as of April 9, Strait of Hormuz traffic remains at less than ten percent of normal volumes. Vessels are still loitering off Qeshm Island for security checks or payments. The infrastructure damage to port facilities and Qeshm-related assets ensures that even a best-case diplomatic result does not restore flows for six to eight weeks. The ceasefire exists on paper. The chokepoint remains effectively closed. Those are not the same thing, and markets spent thirty-six hours trading as though they were.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>The Architecture of Simultaneous Failure</h3><p>What I want to describe here is not a single crisis. It is something more specific and, in some ways, more dangerous: simultaneous buffer failure. What happens when multiple systems lose their margins of safety in the same window. Each buffer, on its own, might absorb a shock. When they all thin out together, there is nothing underneath.</p><p>There are four of them converging right now.</p><p><strong>The geopolitical buffer</strong> was the ceasefire. And a ceasefire that depends on mutual trust between parties who have demonstrated, repeatedly, that they have none, is not a buffer. It is a countdown dressed up as a resolution. The Islamabad talks are not a pressure release. They are the moment where the market discovers whether the buffer was real or performative. The early evidence is not encouraging.</p><p><strong>The market structure buffer</strong> is subtler, but it follows the same logic. Markets rallied hard into the ceasefire announcement. The buying was confident, positioned aggressively for de-escalation. But confident buying into a single thesis creates its own fragility: when everyone is leaning the same direction, the order book thins out on the other side. There is no one left to absorb the selling if the thesis breaks. You do not need to understand options mechanics to grasp this. The concept is universal: a market that has priced in good news has already spent its optimism. What remains is the gap between expectation and reality. Gaps in load-bearing structures tend to close violently. Regular readers of these pages lived through the Liberation Day tariff shock last spring. Strong open, intraday reversal, and then a three-day cascade exceeding ten percent. The architecture was identical: consensus positioning, a single catalyst, and then the floor. The pattern is not new. Andrew Ross Sorkin&#8217;s work on 1929 traces the same sequence, a parabolic top running into thin liquidity, with concentration in a handful of names masking the fragility underneath.</p><p><strong>The calendar buffer</strong> is the one no one is talking about. April 15 is the federal tax deadline, and April 17 is monthly options expiration. These are not dramatic events. They are mechanical. Cash leaves the system on the 15th. The structural guardrails that have been compressing volatility roll off on the 17th. In a normal week, these are manageable. In a week where the geopolitical buffer is already fracturing and the market structure buffer is already thin, the calendar removes the last layer of cushion. The calendar does not care about the negotiations in Islamabad. April 15 arrives whether or not the Strait of Hormuz reopens. And when cash leaves the system on a deadline that cannot be moved, whatever fragility exists in the structure is revealed.</p><p><strong>The supply chain buffer</strong> is the one with the longest lag and the most certain consequences. I wrote about this in last week. The damage is already done. Fertilizer prices are up thirty to forty percent. Plants are idling in India, Algeria, and Slovakia. China has restricted fertilizer exports. Farmers across Australia, the United States, and Asia are planting less or facing margin squeezes severe enough to alter their decisions for the entire growing season. Diesel futures were up sixty-nine percent in the early conflict phases. Even if the Islamabad talks produce a genuine agreement this weekend, the supply chain does not reset on that timeline. Normalization takes six to eight weeks at minimum. The food-price shock is already baked into Q3 2026. The disruption to global fertilizer and energy supply is not a risk. It is a fact. It is already absent from the soil. The planting decisions being made right now, under these input costs, will determine food prices six months from now regardless of what happens at the Serena Hotel.</p><h3>What It Looks Like When the Floor Disappears</h3><p>The point is not that any single pillar causes a crisis. The point is that all four are arriving in the same seven-day window, and each one removes a layer of protection that the others depend on.</p><p>I am not making a market prediction. What I am describing is what it looks like when every buffer thins out at the same time, because that is something I have seen before, in markets, in organizations, and in the historical record. The pattern is consistent. When the cushions are removed simultaneously, the correction is faster and deeper than anyone positioned for continuation expects. The people paying attention to structure rather than headlines will see it. The people trading on the ceasefire headline will discover it.</p><p>I&#8217;ve written extensively about systems designed for problems that no longer exist. Every diplomatic framework being deployed right now was built for a different era of U.S.-Iran relations. Every market structure model was calibrated for conditions that no longer obtain. The architecture is being stress-tested by circumstances it was not designed to absorb. That is not a political observation. It is an engineering one.</p><h3>What This Means on the Ground</h3><p>I see this from a few vantage points, and they point in the same direction.</p><p><strong>For business owners and operators:</strong> the time to stress-test your cash position is this weekend, not next month. If your margins depend on stable input costs, model a scenario where diesel remains elevated through Q3. If you carry inventory with Strait-dependent inputs, whether energy, fertilizers, or petrochemicals, examine that exposure now. The leaders who built thirty-day buffers after &#8220;The Forty-Mile Hostage Crisis&#8221; are in a materially different position than those who waited to see how the talks went. The gap between them is not intelligence. It is the discipline to act before the pressure is undeniable.</p><p><strong>For investors and anyone with market exposure:</strong> the &#8220;crisis averted&#8221; narrative is itself a risk factor right now. When positioning is uniformly optimistic and the structural supports are thinning, the cost of caution is low and the cost of complacency is potentially severe. Nassim Taleb&#8217;s concept of the fragilista, the person who mistakes the absence of visible risk for the absence of actual risk, is precisely what this moment is manufacturing at scale. This is not a call to liquidate everything. It is a call to understand what you own, understand why you own it, and ask honestly whether your thesis accounts for four buffers failing simultaneously. If it does not, that is worth knowing before April 17.</p><p><strong>For students and emerging leaders:</strong> What this week is teaching, if you are paying attention, is a skill that no curriculum covers: how to read structure instead of headlines. Every signal available to the public this week said "relief." The ceasefire was announced. Markets moved higher. The word de-escalation appeared in every feed. And underneath all of it, four load-bearing systems were simultaneously losing their margins of safety. The headline and the structure were pointing in opposite directions. Most people followed the headline. That gap, between what the surface says and what the architecture is doing, is where careers are made and portfolios are destroyed. Learning to see it now, before you have significant capital or significant responsibility on the line, is one of the more valuable things this moment has to offer. The tuition is high. Use it.</p><p>The collective exhale on the night of the 7th was understandable. After weeks of watching the Strait close and the headlines darken, the word &#8220;ceasefire&#8221; felt like oxygen. I felt it too. There is nothing cynical about relief.</p><p>But relief and safety are not the same thing. And the distinction between them, in this particular week, in this particular structural configuration, is precisely the kind of thing that serious leaders need to hold clearly in their minds, even when the headlines are pulling them toward relaxation.</p><p>I have been writing about these pressures, individually and together, for several years now. The geopolitical fragility. The market structure. The supply chain damage that accrues silently until it suddenly isn&#8217;t silent anymore. The calendar mechanics that no negotiation can move. They were risks then. They are facts now.</p><p>The people who hold through what is coming will not be the ones who predicted it most precisely. They will be the ones who built something to hold with before the floor disappeared.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/nothing-left-to-absorb?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.thebsideway.com/p/nothing-left-to-absorb?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p><em><strong><a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a></strong></em> is available now. The full series, along with ongoing resources and community for leaders navigating the Fourth Turning, lives at <strong><a href="http://www.thefourthturningleader.com/">www.thefourthturningleader.com</a>.</strong></p>]]></content:encoded></item><item><title><![CDATA[The Diagnosis Was Never Enough]]></title><description><![CDATA[On what comes after naming the storm]]></description><link>https://www.thebsideway.com/p/the-diagnosis-was-never-enough</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-diagnosis-was-never-enough</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Fri, 10 Apr 2026 02:40:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!EZ6L!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>We&#8217;ve all heard it, in the hallways, in the group chats, in the slight pause before someone answers the question &#8220;how are things going?&#8221; There is a word we keep reaching for and then putting back down because it doesn&#8217;t quite fit, and that word is unprecedented. It gets applied so often now that it has lost its function. But the past two weeks gave the word some of its weight back.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EZ6L!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EZ6L!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 424w, https://substackcdn.com/image/fetch/$s_!EZ6L!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 848w, https://substackcdn.com/image/fetch/$s_!EZ6L!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 1272w, https://substackcdn.com/image/fetch/$s_!EZ6L!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EZ6L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png" width="1456" height="720" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:720,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:5693959,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/193654999?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EZ6L!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 424w, https://substackcdn.com/image/fetch/$s_!EZ6L!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 848w, https://substackcdn.com/image/fetch/$s_!EZ6L!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 1272w, https://substackcdn.com/image/fetch/$s_!EZ6L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b13db03-f48b-430f-a36d-dd2c88398375_2912x1440.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>On the geopolitical front, the United States and Iran moved through the first direct military conflict of that magnitude in modern history to a moment Tuesday evening when the President issued a public ultimatum: a &#8220;whole civilization will die tonight, never to be brought back again&#8221; if the Strait of Hormuz was not reopened by 8 p.m. Eastern. A ceasefire was announced with less than two hours to spare. By Wednesday morning, Israel had launched large-scale strikes on Lebanon, Iran&#8217;s Revolutionary Guard had declared the strait closed again, and both sides were accusing the other of bad faith before the terms had even been distributed. The ceasefire that was supposed to open two weeks of formal negotiations was fracturing in real time, with markets watching and oil prices swinging on every dispatch.</p><p>The economic picture had already absorbed the blow. Roughly twenty percent of global oil trade moves through that forty-mile chokepoint, and the disruption had been running long enough to reach supply chains, energy costs, and the balance sheets of small businesses that carry no geopolitical exposure in any direct sense but cannot escape the downstream pressure. Tariff uncertainty was compounding the picture. The fiscal architecture of the country was producing interest payment obligations that, for the first time in peacetime, exceeded defense spending. The margin for error was narrowing on multiple axes simultaneously.</p><p>And then, in an entirely separate domain, one of the leading artificial intelligence laboratories in the world announced that it had built a model so capable of autonomous offensive action in the digital realm that it would not be releasing it to the public. Anthropic&#8217;s Claude Mythos, as it became known after an accidental document leak, could autonomously discover and chain cybersecurity exploits across major operating systems and software at a scale its own creators described as potentially catastrophic if broadly available. The company launched a restricted program, Project Glasswing, limiting access to approximately fifty vetted organizations focused on defensive security. The most sophisticated AI laboratory in the world built something and then told the rest of us: this one is too dangerous to share.</p><p>Three domains. Three different kinds of disruption. All of them arriving in the same week, in the same news cycle, competing for the same anxious attention.</p><p>Call it what it is: a perfect storm. Difficult does not come close.</p><h3><strong>What It Feels Like From the Ground</strong></h3><p>The conversations happening across my network right now keep arriving at the same place, and it is something quieter than anger. Closer to exhaustion than outrage. More resigned, with a heaviness that does not have a clean name. Panic implies a single acute event with a visible endpoint. What I keep hearing is something more corrosive: a sustained state of not knowing which variable to plan around, because the variables that used to be stable are now moving in combination. Interest rates, supply chain reliability, labor market norms, the prospect of AI reshaping cost structures and competitive landscapes all at once. These are resilient people. They have navigated hard things before. But they built their businesses and their careers inside a framework of assumptions that is no longer holding, and the conversations keep arriving at the same wall: no one has a replacement framework, because the replacement does not yet exist.</p><p>The leaders I speak with are reaching for their tools and finding that the outputs no longer match what they observe around them. The strategic plan was built on projections that were reasonable six months ago. The consensus process is moving at a pace the situation has already lapped. The metrics they were trained to track are telling one story; the market is telling another. This is not a failure of competence. It is a failure of fit. Process-dependent leadership in a situation that has rendered the process a lag indicator.</p><p>And then there are my students. They are carrying something harder to name than frustration, and I sit with it every time I walk into a classroom. Something quieter and more resigned than anger. They did everything they were told to do. They built the credentials, showed up with the work ethic, prepared for the interviews. The ladder they were promised has been quietly moved, and no one had the honesty to warn them before they had spent years and significant money climbing toward something that was already ending.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-diagnosis-was-never-enough?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-diagnosis-was-never-enough?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><h3><strong>The Pattern Behind the Storm</strong></h3><p>Regular readers of these pages know the Fourth Turning framework well. The historians William Strauss and Neil Howe identified a recurring eighty-year cycle in American history: a period of deep institutional crisis that restructures the entire order, clears what is no longer serving the republic, and defines the generation that lives through it by the quality of the choices made under maximum pressure. The Revolution. The Civil War. The Depression and World War II. And now this. We have covered this ground before, and at length, because naming the pattern accurately is not a small thing.</p><p>What a Fourth Turning does to leaders is specific and predictable. It collapses the middle ground, eliminating the moderate positions that calmer periods kept available. It strips process of its load-bearing function, because consensus mechanisms were designed to optimize within a stable system, not to function when the system itself is what is failing. And it runs long, far longer than the tools most of us carry were designed for: fifteen to twenty years of sustained pressure that outlasts intensity, exhausts cleverness, and eventually asks a question that strategy cannot answer.</p><p>The perfect storm described at the top of this piece is not a collection of simultaneous bad luck. It is the pattern announcing itself, in the same way it announced itself to every generation that has lived through a turning before this one. The leaders who feel like the ground has shifted beneath them are correct. It has.</p><h3><strong>The Problem With Diagnosis</strong></h3><p>But naming the pattern is not the same as answering it. Diagnosis without prescription is insufficient. Explaining the storm while people are standing in it, describing the failure of frameworks while leaders are reaching for those frameworks and coming up empty, eventually produces its own kind of paralysis. The writers and thinkers worth paying attention to do not stop at the observation. They push through to the question that follows: given that this is true, what do we actually do?</p><p>Leaders who misread the cycle, who apply Third Turning management to Fourth Turning conditions, produce outcomes far worse than the crisis itself. James Buchanan governing as though the institutions he inherited were still load-bearing, when they were not, is the clearest American example of what misdiagnosis costs. But Buchanan&#8217;s deeper failure was not that he misread the moment. It was that he had no answer for it even when the moment became undeniable. The diagnosis eventually reached him. The prescription never did.</p><p>That gap is what drove me back into the historical record, looking for an answer. Specifically: what did the leaders who actually navigated America&#8217;s prior Fourth Turnings have that the ones who collapsed did not?</p><h3><strong>What the Historical Record Actually Shows</strong></h3><p>The answer was not what I expected to find, and it was not comfortable. The leaders who held, held because they had built something inside themselves before the pressure arrived that functioned when everything external had failed.</p><p>Five figures anchored the research. Cato the Younger refused Caesar&#8217;s pardon because accepting it would have required becoming someone he could not be. Washington returned power to the republic before anyone asked him to, having built the restraint into himself long before the Newburgh conspiracy gave him the opportunity to violate it. Seneca is the warning portrait: his code was real, but insufficiently fortified against the specific mechanism by which sophisticated minds rationalize their own erosion, one defensible permission at a time. Lincoln&#8217;s moral architecture was still being rebuilt at the Second Inaugural, and his willingness to be remade by suffering is the most honest portrait of what character development under sustained weight actually looks like. Marshall spent a career making himself unnecessary by making everyone around him exceptional, and was at his desk in Washington on the night of June 5, 1944, while Eisenhower gave the order for D-Day, because he had built the situation that kept him from the room.</p><p>They were not the same kind of leader. They did not use the same mode. What they shared was something beneath mode: a moral architecture built through deliberate practice, internalized deeply enough to function automatically when the conscious mind was overwhelmed, tested against actual cost before the apex arrived. A practiced capacity. Behavior under genuine cost. The kind of code that holds because it has been tested, repeatedly, against conditions that made the comfortable choice genuinely available.</p><p>The conclusion that kept arriving, across two thousand years of history, is this: in a Fourth Turning, complexity fails and only character scales.</p><p>Character. A code. Something built before the pressure arrives, in the part of a person that holds when everything else has failed.</p><h3><strong>The Book</strong></h3><p>That conclusion is what made the book inevitable. Written as a response to the moment, for leaders who need something that functions when commentary runs out.</p><p><em><strong><a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure: Building a Code That Holds When Everything Else Fails</a></strong></em> is Book One of <em>The Fourth Turning Leader</em>, a three-part series. This first volume addresses the individual level, which is where everything else has to start: what an honor code is, how it is built, what the five modes look like in historical practice, what the internal mechanisms are that cause codes to erode from within, and how to construct your own architecture before the apex demands it.</p><p>The book aims at something with more durability than inspiration. Inspiration has a short half-life, and the Fourth Turning runs longer than any inspirational feeling lasts. A working architecture is the goal: something specific enough to be broken, honest enough to survive scrutiny from the people who know you best, and personal enough that no one else could have written it.</p><p>These leaders were not exceptional people who arrived with exceptional character fully formed. The gap between the moral architecture they eventually carried and the one they started with was, in most cases, considerable. What separated them was the deliberate, sustained, sometimes costly work of building and maintaining a code in conditions that made the comfortable choice genuinely available, every day, for as long as the turning lasted.</p><p>That work is available to any leader willing to do it.</p><p>The series has a home at <strong><a href="http://www.thefourthturningleader.com">www.thefourthturningleader.com</a></strong>, where the ongoing work will live alongside resources from the second and third volumes as they develop.</p><h3><strong>What the Storm Is Actually Asking</strong></h3><p>The student sitting in my classroom who did everything right and is now watching the math not work out. The entrepreneur planning around variables that will not hold still. The executive whose consensus process has been lapped by a situation that did not wait for consensus. The military commander negotiating a ceasefire in the same hour that a separate conflict is fracturing its terms. The laboratory that built something and then announced to the world that it was too dangerous to share.</p><p>These people are failing, where they are failing, because the tools they were given were built for different conditions. The map is wrong. The territory has changed. Intelligence, work ethic, and good intentions are present and accounted for. The fit between those qualities and the demands of this moment is what has broken down.</p><p>A Fourth Turning does not fix that problem by handing out new maps. It fixes it by producing, from the pressure of the crisis itself, the leaders whose character became the new map. Washington did not wait for the republic to stabilize before building his code. Lincoln did not wait for the war&#8217;s moral clarity before carrying the weight. Marshall did not wait for the army to be ready before identifying the officers who would make it so.</p><p>The storm is here. It is producing the exact conditions that every prior Fourth Turning has produced at its apex: the collapse of middle ground, the failure of process, the compounding pressure across multiple domains simultaneously.</p><p>The question it is asking is whether we have built something to hold.</p><div><hr></div><p><em><strong><a href="https://thefourthturningleader.com/books/honor-under-pressure">Honor Under Pressure</a></strong></em> is available now. The full series, along with ongoing resources and community for leaders navigating the Fourth Turning, lives at <a href="http://www.thefourthturningleader.com">www.thefourthturningleader.com</a>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Invisible Architecture]]></title><description><![CDATA[Every system you interact with was designed to solve a problem that no longer exists]]></description><link>https://www.thebsideway.com/p/the-invisible-architecture</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-invisible-architecture</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Fri, 03 Apr 2026 21:47:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!2B4d!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>We don&#8217;t think about hierarchy. That&#8217;s the point. It is so deeply embedded in the way we organize work, educate children, run governments, and even structure our own thinking that it operates below the level of conscious examination. It is the water we swim in. And like all invisible architecture, it has gone unquestioned not because it is correct, but because it is structural.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2B4d!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2B4d!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2B4d!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2B4d!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2B4d!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2B4d!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg" width="1168" height="784" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:784,&quot;width&quot;:1168,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:413813,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/193087944?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!2B4d!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2B4d!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2B4d!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2B4d!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2a27e24-d79e-42e7-8376-f8b052d0c9ec_1168x784.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The Roman Army figured this out two thousand years ago. Eight soldiers shared a tent under a decanus. Ten of those units formed a century under a centurion. Six centuries made a cohort. Ten cohorts made a legion. At every layer, a named commander held defined authority, aggregated information from below, and relayed decisions from above. The structure, 8 to 80 to 480 to 5,000, was not a management philosophy. It was an information routing protocol built around a single human limitation: a leader can effectively manage somewhere between three and eight people. The Romans discovered this through centuries of warfare. The U.S. Army still follows the same pattern today. We call it &#8220;span of control,&#8221; and it remains the governing constraint of every large organization on earth.</p><p>Jack Dorsey and Roelof Botha laid this history out <a href="https://block.xyz/inside/from-hierarchy-to-intelligence">in a recent piece for Block</a>, tracing the line from Roman legions through Prussian military reform, American railroads, Frederick Taylor&#8217;s scientific management, and the Manhattan Project, all the way to the modern corporate org chart. Their argument is striking: for two thousand years, every innovation in organizational design has been an attempt to work around the same fundamental tradeoff. Narrowing span of control means adding layers. More layers mean slower information flow. And slower information flow means slower decisions, which means slower adaptation, which, in a volatile environment, means death.</p><p>Here&#8217;s what caught my attention, and what I think most readers will miss: the Block piece is not really about Block. It is about the fact that the foundational assumption beneath nearly every institution in the modern world, the assumption that humans must be the coordination mechanism in complex systems, is no longer necessarily true.</p><p>Think about that for a moment.</p><h3> The Hierarchy You Don&#8217;t See</h3><p>Most people, when they hear the word &#8220;hierarchy,&#8221; think of org charts and corner offices. That is the visible hierarchy, the one we can point to and critique. But there is a deeper hierarchy that operates beneath conscious awareness, and it shapes far more than corporate structure.</p><p>Our educational system is hierarchical. Not just in the obvious sense that there are teachers and students, principals and superintendents. The entire epistemological framework, the way we decide what counts as knowledge, who is qualified to transmit it, and how competence is credentialed, is built on a hierarchical model that dates to the medieval university. You sit in a room. An authority figure lectures. You demonstrate retention. You receive a credential. That credential signals to future hierarchies (employers, professional bodies, licensing boards) that you have been processed through the correct layers. The knowledge itself is almost secondary to the routing.</p><p>Our economic systems are hierarchical. Capital flows through layers of intermediation: central banks to commercial banks to regional lenders to borrowers. Information about creditworthiness travels up through those same layers, gets processed, and decisions travel back down. I see this every day at B:Side. The distance between a small business owner&#8217;s reality and the decision that determines whether they get funded is measured in layers. Each layer adds latency. Each layer adds friction. Each layer adds cost. And each layer, however well-intentioned, introduces the possibility of distortion.</p><p>Our political systems are hierarchical. Representative democracy itself is a hierarchical information routing protocol. Citizens transmit preferences to local representatives, who aggregate and relay them to higher bodies, who synthesize them into policy. The system was designed for an era when direct communication across large populations was physically impossible. The layers existed because they had to.</p><p>Even our mental models are hierarchical. We think in categories that nest inside larger categories. We evaluate ideas by checking them against authorities. We process information by routing it through frameworks we learned from people above us in some knowledge hierarchy. The way most people reason about the world, the way they evaluate what is true and what matters, is itself a product of hierarchical conditioning.</p><p>This is what I mean when I say the architecture is invisible. It is not just how we organize. It is how we think.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>The Entrepreneurial Exception</h3><p>Entrepreneurs have always been the exception to this pattern, even if they could not always articulate why.</p><p>The defining characteristic of the entrepreneurial mind is not risk tolerance or creativity or vision, though those matter. It is the instinct to route around hierarchy. When an entrepreneur looks at a problem, they do not ask, &#8220;What does the existing structure say about how to solve this?&#8221; They ask, &#8220;What is the fastest, smartest, most frictionless way to solve this?&#8221; Those are fundamentally different questions, and they produce fundamentally different answers.</p><p>I built BodeTree on this instinct. The financial services industry had layers upon layers of intermediation between small business owners and the financial intelligence they needed to make good decisions. Banks had the data. Accountants had the expertise. Software companies had the tools. But the small business owner, the person who actually needed the insight, was at the bottom of every one of those hierarchies, waiting for information to trickle down through layers that each extracted value along the way. BodeTree&#8217;s entire premise was: what if we just connected the business owner directly to the insight?</p><p>That sounds obvious in retrospect. Most entrepreneurial insights do. But at the time, the idea that you could bypass the established hierarchy of financial intermediation was treated as somewhere between naive and dangerous. The layers existed for a reason, we were told. The complexity required expertise. The expertise required credentials. The credentials required institutions. The institutions required hierarchy.</p><p>Every entrepreneur has heard some version of this argument. Every entrepreneur who succeeded did so by proving it wrong, at least in one specific domain.</p><p>But here is what is different about this moment: the entrepreneurial instinct to route around hierarchy is no longer a personality trait or a business strategy. It is becoming a survival requirement. And it is not just about business anymore. It is about everything.</p><h3>The Convergence</h3><p>Two forces are converging right now that make the hierarchical foundation of our systems not just suboptimal but actively dangerous.</p><p>The first is artificial intelligence. The Block piece makes this case compellingly. For the first time in human history, we have a technology that can actually perform the coordination functions that hierarchy exists to provide. A system can maintain a continuously updated model of an entire operation and use it to coordinate work in ways that previously required humans relaying information through layers of management. The information routing problem that the Romans solved with centurions and the railroads solved with org charts and McKinsey solved with matrix structures can now, at least in principle, be solved by intelligence itself.</p><p>Block is building what they call a &#8220;company world model,&#8221; a continuously updated representation of everything happening across the organization, and a &#8220;customer world model&#8221; built from proprietary transaction data. Together, these form the foundation for what they describe as a company organized as an intelligence rather than a hierarchy. Instead of managers routing information up and down chains of command, the system maintains the picture. People operate at the edge, where the intelligence makes contact with reality.</p><p>This is not speculative. Block is reorganizing around three roles: individual contributors who build and operate systems, Directly Responsible Individuals who own cross-cutting problems, and player-coaches who combine building with developing people. There is no permanent middle management layer. The system handles alignment. The people handle craft, judgment, and the things the model cannot yet perceive: intuition, cultural context, trust dynamics, the feeling in a room.</p><p><strong>The second force is the Fourth Turning itself.</strong></p><p>I write about Fourth Turnings often in this newsletter because I believe the Strauss-Howe framework is the most honest description of the era we are living through. Fourth Turnings are periods when the institutional order that was built during the previous cycle reaches the end of its structural life. The institutions do not just need reform. They need replacement. The assumptions that undergirded them, assumptions that were so deeply embedded they felt like natural law, are revealed to be contingent, historical, and increasingly dysfunctional.</p><p>Hierarchy is one of those assumptions.</p><p>The institutional hierarchies that governed the postwar order, corporate, educational, political, financial, were not designed for a world of abundant information, instant communication, and artificial intelligence. They were designed for a world of scarce information, slow communication, and human-only coordination. The entire architecture was a response to constraint. Remove the constraint, and the architecture does not just become unnecessary. It becomes an active impediment.</p><p>This is what Fourth Turnings do. They expose the gap between the world as it actually is and the world as our inherited institutions assume it to be. And when that gap gets wide enough, the old architecture does not adapt. It breaks.</p><h3><strong>The Entrepreneurial Imperative</strong></h3><p>This convergence, AI plus Fourth Turning, creates what I would call the entrepreneurial imperative. It is no longer sufficient to be entrepreneurial in business. You must be entrepreneurial in everything.</p><p>What does that mean in practice? It means applying the core entrepreneurial question, &#8220;What is the fastest, smartest, most frictionless way to do this?&#8221;, to every domain of your life and work. Not as an optimization exercise, but as a fundamental rethinking of first principles.</p><h4>In how you learn. </h4><p>The hierarchical model of education, where an authority transmits knowledge to a passive recipient who demonstrates retention, is collapsing. Not because teachers are bad or schools are broken (though some are), but because the information routing problem that the model was designed to solve has been solved by other means. You can now access the world&#8217;s knowledge directly, interrogate it interactively, and apply it immediately. The entrepreneurial question is not &#8220;How do I get into the best program?&#8221; It is &#8220;What is the fastest path to genuine competence in the thing I need to know?&#8221;</p><h4>In how you work.</h4><p>The Block model is instructive here, even if you do not work at a technology company. The principle is the same across industries: identify the coordination functions that hierarchy performs in your organization, and ask honestly whether a human chain of command is still the best way to perform them. In many cases, it is not. The information that used to require three layers of management to synthesize and relay can now be synthesized and relayed by a system. The question is whether your organization has the courage to act on that reality, or whether it will cling to the old architecture because it is familiar.</p><h4>In how you make decisions.</h4><p>Hierarchical decision-making is inherently slow because it routes choices through layers of approval. In a stable environment, that slowness is a feature: it prevents rash action and ensures alignment. In a volatile environment, it is a liability. The entrepreneurial approach to decisions is not recklessness. It is the elimination of unnecessary intermediation between information and action. See the situation clearly, decide, act, learn, adjust. The people and organizations that can compress that cycle will outperform those that cannot.</p><h4>In how you build institutions.</h4><p>This is perhaps the most important and least understood implication. We are not just optimizing existing institutions. We are in a period where new institutions must be designed from scratch, and those institutions should not inherit the hierarchical assumptions of the ones they replace. Block&#8217;s model, where the intelligence lives in the system and the people operate at the edge, is one template. It will not be the only one. But the principle, design for intelligence rather than hierarchy, should inform how we build everything from companies to schools to civic organizations.</p><h3>What This Means for You</h3><p>I see this from two vantage points, as I often do.</p><p>As CEO of B:Side, I see the competitive reality. The companies that figure out how to organize around intelligence rather than hierarchy will move faster, serve customers better, and attract better talent. The companies that cling to hierarchical coordination because it is comfortable will find themselves increasingly unable to compete. This is not a prediction about the distant future. It is happening now. Block is already reorganizing. Others will follow. If your organization is not asking these questions, you are already behind.</p><p>As a professor at ASU, I see the human reality. I look at my students and I know that the hierarchical career ladder many of them are planning to climb, the one where you enter at the bottom, prove yourself through layers of increasingly senior roles, and eventually reach a position of authority, is evaporating. Not because ambition is dead, but because the layers themselves are disappearing. The students who will thrive are the ones who develop the entrepreneurial instinct: the ability to route around hierarchy, to connect directly with problems and solve them, to build competence that does not depend on institutional validation.</p><p>If you are currently leading an organization, the most important thing you can do right now is audit your hierarchy honestly. Not the org chart on the wall, but the actual information flows. Where does knowledge get created? How many layers does it pass through before it reaches a decision-maker? How much latency does each layer add? How much distortion? For each layer, ask: is a human chain of command still the best way to perform this coordination function, or could it be done faster and more accurately by a system? You will not like all the answers. Act on them anyway.</p><p>If you are building something new, whether a company or a team or a curriculum or a community, resist the instinct to replicate the hierarchical structures you grew up in. They feel natural because they are familiar, not because they are right. Start instead from the entrepreneurial question: what is the fastest, smartest, most frictionless way to achieve the outcome we are after? Build the lightest possible structure that can support that answer, and be willing to rebuild it as the answer changes.</p><p>If you are early in your career or still in school, understand that the most valuable skill you can develop is not expertise within a hierarchy but the ability to operate without one. Learn to find information directly rather than waiting for it to be transmitted to you through layers. Learn to make decisions with imperfect information rather than routing every choice through an approval chain. Learn to create value at the edge, where intelligence meets reality, rather than aspiring to a position in a middle layer that may not exist by the time you get there.</p><h3>The Architecture Beneath the Architecture</h3><p>We are living through a moment when the invisible becomes visible. The hierarchical architecture that has organized human activity for two thousand years, from Roman legions to corporate org charts, from medieval universities to modern school systems, from monarchies to representative democracies, is being exposed for what it always was: a solution to a specific set of constraints that are rapidly disappearing.</p><p>This does not mean hierarchy vanishes overnight. The Romans did not build their system because they were stupid. They built it because it was the best available solution to a real problem. And for two millennia, it remained the best available solution. What has changed is not the problem but the set of available solutions. For the first time, we have technology capable of performing the coordination functions that hierarchy exists to provide. That changes everything.</p><p>The entrepreneurial mind has always sensed this, even before the tools existed to act on it fully. The instinct to route around, to find the smartest and fastest path, to question structural assumptions that everyone else takes for granted: that instinct is no longer a competitive advantage for founders and startups. It is the baseline requirement for anyone who wants to remain relevant in a world that is being reorganized around intelligence rather than authority.</p><p>In a Fourth Turning, the old architecture does not get renovated. It gets replaced. The question is not whether this shift will happen. It is whether you will be the one building the new architecture or the one standing in the rubble of the old.</p><p>The hierarchy served us well. It is time to build what comes next.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-invisible-architecture?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-invisible-architecture?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Forty-Mile Hostage Crisis]]></title><description><![CDATA[Twenty million barrels a day. Forty miles of open water. Fifty years of pretending this couldn't happen.]]></description><link>https://www.thebsideway.com/p/the-forty-mile-hostage-crisis</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-forty-mile-hostage-crisis</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Sun, 29 Mar 2026 19:25:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-Lez!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Fifty years after the Arab embargo, we are still one contested strait away from civilizational fragility. The bill is coming due. Not slowly, not theoretically, not in some distant future that gives us time to adjust.</p><p>Brent crude touched $119 last week and the financial press treated it like weather &#8212; a passing front, soon to clear. Somewhere in a lower-third chyron, an analyst assured viewers that &#8220;markets are pricing in resolution.&#8221; Traders adjusted their models. Pundits moved on to the next segment.</p><p>They&#8217;re wrong. What we&#8217;re watching isn&#8217;t a price fluctuation. It&#8217;s a stress test of a civilization that spent fifty years choosing convenience over resilience, and the results are coming in faster than anyone in a television studio wants to admit.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-Lez!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-Lez!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!-Lez!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!-Lez!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!-Lez!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-Lez!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png" width="1024" height="1024" 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srcset="https://substackcdn.com/image/fetch/$s_!-Lez!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!-Lez!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!-Lez!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!-Lez!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F499f69f2-db61-409e-a6ef-2bb151111cf3_1024x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3>Four Times &#8216;73</h3><p>The 1973 Arab oil embargo is the reference point everyone reaches for, so let&#8217;s start there &#8212; and then retire it, because the comparison actually understates our exposure.</p><p>That embargo removed roughly five million barrels per day from global supply. It quadrupled prices. It produced gas lines, stagflation, a geopolitical reordering of the Middle East, and a decade of economic malaise that ended a presidency and rewired American domestic politics. Five million barrels did all of that.</p><p>The current disruption to the Strait of Hormuz threatens twenty million barrels per day. Four times the magnitude. When the IEA&#8217;s Fatih Birol calls this &#8220;the largest oil supply disruption in history,&#8221; he is not being dramatic. He is doing arithmetic &#8212; the kind of arithmetic that should be front-page news in every financial publication on Earth but is instead buried beneath reassuring language about &#8220;eventual normalization.&#8221;</p><p>Every major oil shock in modern history has been underestimated in its early stages because analysts model economics while history delivers politics. The 1979 Iranian Revolution removed only four million barrels per day and it gave us a decade of stagflation and a president asking Americans to turn down their thermostats. Markets priced in resolution then, too. Resolution took ten years.</p><p><strong>The persistent faith that wars in the Persian Gulf resolve cleanly is not an analytical position. It is a psychological defense mechanism dressed in a Bloomberg terminal.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>Kharg Island Is Still Standing &#8212; For Now</h3><p>Most people reading the headlines don&#8217;t understand the escalation ladder, so let me walk it rung by rung, because understanding the structure of what could happen next is the difference between preparation and paralysis.</p><p>Kharg Island processes ninety percent of Iranian oil exports. It remains standing today for one reason: American military planners chose restraint. That restraint is a policy decision, not a physical law. It can change with a phone call. Strike Kharg, and conservative estimates put Brent at $150 within seventy-two hours &#8212; removing eight million barrels from the market and exceeding the combined impact of the 1973 embargo, the Iranian Revolution, and Saddam Hussein&#8217;s invasion of Kuwait. Combined.</p><p>But Kharg isn&#8217;t even the ceiling. Iran&#8217;s joint military command has explicitly identified its retaliation targets, and the name at the top of that list should keep every energy analyst on the planet awake at night: Saudi Aramco&#8217;s Abqaiq processing facility. Seven percent of global oil supply flows through that single chokepoint. In 2019, a drone strike &#8212; a pinprick, an appetizer &#8212; hit Abqaiq and took weeks to partially restore. What Iran can deliver now would be categorically different in scale, precision, and intent.</p><p>And then there is the variable that no pricing model I&#8217;ve seen accounts for, the one that transforms a severe economic shock into something civilizationally different: desalination.</p><p>Saudi Arabia, the UAE, Kuwait, and Qatar produce the vast majority of their drinking water by desalinating seawater. Strike those plants and you have not created an energy crisis. You have created a humanitarian emergency without modern precedent &#8212; populations of millions facing evacuation, institutional capacity collapsing, the very workforce needed to restore oil production scattered across the region or worse. You are no longer removing barrels from the market temporarily. You are removing the human and institutional capacity to bring them back at all. The timeline shifts from weeks to years.</p><p>Michael Oren&#8217;s account of the Six-Day War remains essential reading precisely because it documents how Middle Eastern conflicts consistently exceed every participant&#8217;s &#8220;reasonable scenario&#8221; planning. Conflicts in this region do not respect the neat escalation frameworks built in Washington think tanks. They have a persistent, documented habit of going further and faster than anyone imagined, and then further still.</p><h3>The Math Stops Working</h3><p>Let me bring this down from geopolitics to your kitchen table, because that is where this crisis will actually be felt.</p><p>At $200 a barrel, gasoline hits roughly eight dollars a gallon in the United States. That is not an inconvenience for most American households. It is a restructuring of daily life. The two-income family commuting sixty miles round-trip doesn&#8217;t adjust their budget. They fundamentally cannot afford to get to work.</p><p>Every calorie in America travels by diesel. Grocery inflation at twenty-five percent or higher isn&#8217;t a forecast &#8212; it&#8217;s the mechanical result of fuel costs propagating through a logistics network that was designed for efficiency, not resilience. Airlines ground routes. Amazon&#8217;s delivery economics invert. The owner-operator &#8212; the backbone of American freight &#8212; parks his truck in the driveway because the math no longer works, because every mile driven costs more than the load pays.</p><p>David Hackett Fischer documented in <em>The Great Wave</em> that energy and food price shocks have preceded every major social upheaval of the past eight hundred years. This is not a modern phenomenon with modern solutions. It is a pattern so old and so consistent that ignoring it requires active effort.</p><p>Here is the class dimension that polite economic commentary refuses to name directly: the professional class will experience $200 oil as portfolio damage &#8212; a bad quarter, an uncomfortable conversation with a financial advisor, a deferred renovation. The working class will experience it as survival arithmetic. Heat or eat. Medicine or gas. These are not hypothetical dilemmas. They arrived in softer forms during 2022&#8217;s diesel spike. At $200 Brent, they arrive harder, faster, and for a much larger share of the population.</p><p>The 1970s gave us malaise over the course of years &#8212; a slow grinding down that became the background hum of an era. This would be different. The speed of modern supply chains, which is their great advantage in normal times, becomes their great vulnerability in disruption. The pain doesn&#8217;t build gradually. It cascades.</p><h3>Fifty Years of Pretending</h3><p>What makes this moment truly dangerous isn&#8217;t the price of oil. It&#8217;s the accumulated negligence that made us this vulnerable in the first place.</p><p>Run the timeline. 1973: the Arab embargo. Brief national alarm, talk of energy independence, some investment in alternatives. Then the price stabilized and we went back to sleep. 1979: the Iranian Revolution. Same cycle &#8212; crisis, rhetoric, reversion. 1990: Iraq invades Kuwait. Strategic Petroleum Reserve gets tapped, crisis passes, dependency deepens. 2008: oil hits $147 and the economy buckles. And each time, the same pattern: a season of concern followed by a longer season of comfortable amnesia.</p><p>&#8220;Energy independence&#8221; in American political discourse became a slogan untethered from strategy &#8212; something candidates said during debates and then filed away once the inauguration confetti was swept up. We substituted financial engineering for structural resilience. Futures markets, hedging instruments, strategic reserves &#8212; these are sophisticated tools for managing volatility within a system. They are not the system itself. You cannot hedge your way out of twenty million barrels disappearing from the physical market.</p><p>Nassim Taleb built an entire intellectual framework around this exact failure mode. In <em>Antifragile</em>, he identifies what he calls the &#8220;fragilista&#8221; &#8212; the person who builds systems optimized for efficiency in calm conditions and is then stunned when those systems shatter under stress. We have built a fragilista civilization with respect to energy. Every barrel of efficiency we squeezed out of our supply chains, every redundancy we eliminated in the name of cost optimization, every buffer stock we drew down because carrying inventory hurt quarterly returns &#8212; all of it was a bet that the calm would continue. The Strait of Hormuz is forty miles wide. <strong>We bet the entire architecture of modern life on forty miles of open water.</strong></p><p>Marcus Aurelius governed the Roman Empire during the Antonine Plague, which killed between five and ten million people across two decades. He did not pretend the plague away. He did not convene a panel to assure Roman citizens that conditions would normalize. He adapted &#8212; raising new legions, restructuring tax policy, personally financing the war effort from the imperial treasury. He met the real conditions with real adjustments because Stoic philosophy demanded exactly that: see clearly, accept what is, act on what you control. We have done the opposite for half a century. We have practiced sophisticated denial and called it risk management.</p><p>The Fourth Turning framework helps explain why this negligence persists across generations. Strauss and Howe observed that crisis eras punish the accumulated complacency of the preceding cycle. The bill comes due not to the generation that incurred the debt but to the one that inherited it. The leaders who deferred structural investment in energy resilience during the 1980s, 1990s, and 2000s will not be the ones standing in line for gasoline or explaining to their employees why the business can&#8217;t absorb another month of input cost increases. Their children will. Your employees will. The communities downstream of every deferred decision will.</p><p>This is what makes the current moment a moral question, not merely an economic one.</p><h3>What You Control, What You Build</h3><p>So what do you do? Not abstractly. Not as a policy recommendation that requires congressional action or a UN resolution. What do you do in the sphere you actually command?</p><p>Lincoln&#8217;s most important leadership quality wasn&#8217;t optimism. It was the capacity to act decisively while holding profound uncertainty &#8212; to make choices with incomplete information and live with consequences he could not control. He learned, through genuine adversity, to stop waiting for the picture to be complete before moving. Because by the time the picture is complete, the window for action has usually closed. That quality is what this moment demands from every leader reading this.</p><p>Here is what acting now actually looks like:</p><p><strong>1. Stress-test your operation for a sixty-day fuel shock.</strong> Not a one-week spike that the strategic reserve can blunt. Sixty days. Two full months of input costs jumping eighty percent. Map every expense line that is directly or indirectly exposed to transportation and logistics &#8212; and then ask honestly whether your margins survive it, or whether you need to restructure something before the shock arrives rather than during it. Most organizations have never done this exercise. Do it this week.</p><p><strong>2. Audit your household and organizational supply chain dependencies.</strong> How many days of essential inputs &#8212; food, fuel, medical supplies, key materials &#8212; do you have on hand? Not in a prepper sense. In the basic prudential sense that every generation before the last two took for granted. Your grandparents kept a pantry stocked. They weren&#8217;t paranoid. They had living memory of what happens when systems fail. A thirty-day buffer in the things that matter most is not excessive caution. It is the minimum that a competent leader maintains.</p><p><strong>3. Map your community&#8217;s critical vulnerabilities and put your name on one.</strong> If you lead within a community &#8212; as an employer, a board member, a local official &#8212; identify which local systems are most exposed to logistics breakdown: food distribution, fuel supply, medical logistics. These are knowable vulnerabilities, and most communities have done zero work to chart them, much less build contingencies. Pick one. Convene the people who need to be in the room. Start the conversation before the crisis makes it urgent, because urgent is too late.</p><p>The leaders who matter in the next eighteen months will not be the ones who called the price correctly. They will be the ones who stopped asking &#8220;when will things return to normal&#8221; and started building as if normal has already left the building.</p><p>Because it has.</p><h3>The Forty-Mile Question</h3><p>The Strait of Hormuz is forty miles wide. Through it passes twenty percent of the world&#8217;s oil. We have known this for half a century. We have experienced shocks, debated policy, published white papers, and then returned to comfortable dependency with the reliability of an addict promising to quit tomorrow.</p><p>Tomorrow has arrived. The question is no longer whether fragility will be tested. It is being tested now, in real time, with real consequences cascading toward real people. The question is whether you &#8212; in whatever domain you lead, at whatever scale you operate &#8212; will spend the next six months narrating the crisis from the sidelines, or building resilience within the sphere you actually command.</p><p>Fragility isn&#8217;t an event. It&#8217;s a choice repeated until the bill comes due.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-forty-mile-hostage-crisis?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-forty-mile-hostage-crisis?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[It’s Happening Faster Than You Think]]></title><description><![CDATA[AI layoffs aren&#8217;t a future problem anymore. They&#8217;re today&#8217;s headline &#8212; and tomorrow&#8217;s new normal.]]></description><link>https://www.thebsideway.com/p/its-happening-faster-than-you-think</link><guid isPermaLink="false">https://www.thebsideway.com/p/its-happening-faster-than-you-think</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Fri, 27 Feb 2026 02:59:50 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1494889479060-a1576e190b0a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZmFzdHxlbnwwfHx8fDE3NzIxNjEwMDd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Two weeks ago, I wrote a piece called <em><strong><a href="https://www.thebsideway.com/p/the-ladder-is-evaporating">The Ladder Is Evaporating</a></strong></em>. In it, I argued that the career path that built the American middle class (get the degree, land the entry-level job, grab the first rung, start climbing) was breaking apart in real time. I said the first rung was already gone and the rest weren&#8217;t far behind.</p><p>I thought I was early. I wasn&#8217;t.</p><p>Today, Jack Dorsey announced that Block, the company behind Square, Cash App, and Afterpay, is cutting more than 4,000 employees. That&#8217;s nearly half its workforce, from over 10,000 to just under 6,000. The reason, in Dorsey&#8217;s own words: intelligence tools have changed what it means to build and run a company. A smaller team, using the tools they&#8217;re building, can do more and do it better. The stock didn&#8217;t crash. It soared, up more than 24% in after-hours trading. Wall Street didn&#8217;t see 4,000 people losing their livelihoods; it saw a company getting leaner, faster, and more profitable.</p><p>And Block isn&#8217;t even the only company making this move right now. DocuSign just announced layoffs reducing its workforce from over 10,000 to under 6,000 employees. Two major companies running the same playbook and arriving at the same math tells you everything you need to know about where this is heading.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1494889479060-a1576e190b0a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZmFzdHxlbnwwfHx8fDE3NzIxNjEwMDd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1494889479060-a1576e190b0a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZmFzdHxlbnwwfHx8fDE3NzIxNjEwMDd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, 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srcset="https://images.unsplash.com/photo-1494889479060-a1576e190b0a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZmFzdHxlbnwwfHx8fDE3NzIxNjEwMDd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1494889479060-a1576e190b0a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZmFzdHxlbnwwfHx8fDE3NzIxNjEwMDd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1494889479060-a1576e190b0a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZmFzdHxlbnwwfHx8fDE3NzIxNjEwMDd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1494889479060-a1576e190b0a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZmFzdHxlbnwwfHx8fDE3NzIxNjEwMDd8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@shiroscope">Shiro hatori</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p></p><h3>The Dam Is Breaking</h3><p>Block and DocuSign aren&#8217;t isolated cases. They&#8217;re the latest, and the largest, in a cascading series of companies explicitly linking workforce reductions to AI. Pinterest cut 15% of its workforce last month. Chegg eliminated 45% of its staff facing the &#8220;new realities of AI.&#8221; CrowdStrike, HP, Workday, and Salesforce are all on the list, and it keeps growing. Amazon has cut roughly 30,000 corporate roles since late 2025. U.S. companies announced over 108,000 layoffs in January alone, up 118% from a year ago, making it the highest January figure since 2009.</p><p>Fair-minded people will point out that some of this is &#8220;AI-washing.&#8221; Companies that overhired during the pandemic are using AI as a convenient narrative to frame cost cuts as forward-looking strategy. Block nearly tripled its headcount between 2019 and 2025. DocuSign ballooned during the remote-work boom. There&#8217;s a legitimate case that some of these layoffs have more to do with bloated org charts than genuine automation.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><p>But here&#8217;s the truth: even if half of these announcements are overstated, the direction is unmistakable. When a CEO like Dorsey says a significantly smaller team can do more and do it better, and the market rewards him with a 24% pop, the incentive structure for every other CEO in America just shifted. Dorsey himself said it plainly: &#8220;Within the next year, I believe the majority of companies will reach the same conclusion and make similar structural changes.&#8221;</p><p>And make no mistake: while these headlines are currently centered around forward-looking tech companies, no industry will be spared. Every company that employs people who sit at desks and work on computers is running the same calculation, whether they&#8217;re in finance, insurance, law, healthcare administration, marketing, or manufacturing management. Tech is simply where the wave is hitting first. It won&#8217;t be where it stops.</p><h3>This Is What I Was Warning About</h3><p>In <em>The Ladder Is Evaporating</em>, I wrote about seeing this from two vantage points: as the CEO of B:Side Capital, where the math of AI agents versus junior hires is becoming impossible to ignore, and as a professor at ASU, where I watch bright, capable students prepare for a world that may not exist by the time they graduate. Today&#8217;s news didn&#8217;t ease that dissonance. It sharpened it.</p><p>This isn&#8217;t a company trimming around the edges. This is a founder looking at his 10,000-person company and saying, publicly, that AI has made roughly half of those positions unnecessary, and DocuSign is making the same calculation independently. These moves give permission to every other executive who&#8217;s been running the same math quietly. The Overton window on AI layoffs just moved dramatically.</p><p>So what do you do? I&#8217;m not going to pretend there&#8217;s a simple answer, but I believe there&#8217;s a clear one. And it comes down to which side of this divide you&#8217;re on right now.</p><h3>If You&#8217;re Currently in the Workforce</h3><p><strong>Your job is your most valuable asset. Protect it strategically.</strong> Your current position gives you something no amount of upskilling courses can replicate: a funded laboratory. You have a stable platform, a paycheck, and a live environment in which to learn the most consequential skills of your professional life. Your number one priority is to keep that position, not out of fear, but because it&#8217;s the smartest strategic move available to you.</p><p><strong>Become the AI expert in your role.</strong> Every company in America is about to go through some version of what Block just went through. Most organizations are still in that awkward limbo where leadership knows AI is coming but rank-and-file adoption is patchy. That limbo is your window. The person who figures out how to use these tools to genuinely multiply their output doesn&#8217;t get automated; they become the person who leads the automation. Don&#8217;t wait for permission. Start now.</p><p><strong>Get closer to the customer.</strong> The further you are from revenue, from the client relationship, from the sale, from the decision that generates real-world value, the more exposed you are. Back-office analytical work is the first to go. Client-facing, relationship-driven work is the most protected. Face-to-face matters. Relationships matter. AI can process information, but it cannot sit across from a human being and build trust.</p><p><strong>Expand your scope.</strong> Take on new projects. Volunteer for cross-functional work. Be an <strong>intrapreneur</strong>, someone who operates with the initiative and ownership of a founder within the structure of an existing organization. When leadership looks around and asks &#8220;who understands this stuff?&#8221;, your name should be the first one that comes up.</p><h3>If You&#8217;re a Student</h3><p>The advice I give my students at ASU has changed dramatically in the last twelve months. The old playbook, the one built around polishing the r&#233;sum&#233;, prepping for behavioral interviews, and networking your way into an entry-level analyst role, was designed for a world that is disappearing.</p><p><strong>Build your soft skills, and I mean really build them.</strong> AI can process information faster than any human who ever lived, but it cannot read the room. It cannot close a deal. It cannot look a client in the eye and know when to push and when to listen. Learn to sell. Learn to persuade. Be a people person, not because it&#8217;s a nice line on a r&#233;sum&#233;, but because it&#8217;s becoming one of the hardest skills to automate.</p><p><strong>Learn a trade.</strong> This might sound counterintuitive coming from a business school professor, but hear me out. AI is extraordinary at tasks that live entirely on a screen. It is terrible at anything requiring physical presence, human trust, or navigating the chaos of the real world. Anything with a physical component, whether that&#8217;s construction management, skilled trades, healthcare, or logistics, will be harder to replace for a long time. <strong>Lean into the physical-digital gap.</strong></p><p><strong>Be an entrepreneur.</strong> AI can do the work, but it can&#8217;t get inspired. It can&#8217;t spot an opportunity in a conversation with a small business owner. It can&#8217;t feel the pull of an unmet need and decide to build something that addresses it. One person with the right AI tools can now do what used to take a team of ten. Find an opportunity and chase it. If the traditional ladder is evaporating, build your own.</p><p><strong>Learn to implement AI in Main Street businesses.</strong> This is where I see one of the biggest opportunities for the next generation. There are millions of small and mid-sized businesses that know AI is coming but have no idea how to implement it. They don&#8217;t need a McKinsey engagement. They need someone who understands both the technology and the reality of running a business on Main Street, someone who can walk in, assess their operations, and help them adopt the tools that will keep them competitive. That person could be you.</p><h3>The Obstacle Is the Way</h3><p>The temptation right now is to freeze. To wait and see. To hope the predictions are overblown, that someone will step in and slow this down. I understand that impulse. But Dorsey isn&#8217;t waiting. DocuSign isn&#8217;t waiting. The market isn&#8217;t waiting. And the thousands of people who woke up this week with jobs and will soon be without them didn&#8217;t get a warning that the timeline was accelerating.</p><p>The worst thing you can do is pretend this isn&#8217;t happening. The second worst thing is to panic and assume all is lost. The people who thrive in disruption are the ones who move toward the change rather than away from it.</p><p>I said two weeks ago that the ladder is evaporating. Today&#8217;s news confirms it. The question isn&#8217;t whether the world of work is being rewritten, it&#8217;s whether you&#8217;ll be the one holding the pen or the one reading about it after the fact. Start moving now, move fast, and move toward the fire, because that&#8217;s where the opportunity is being forged.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/its-happening-faster-than-you-think?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/its-happening-faster-than-you-think?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Ladder Is Evaporating]]></title><description><![CDATA[The career path that built the American middle class is about to disappear &#8212; not from the top, but from the bottom.]]></description><link>https://www.thebsideway.com/p/the-ladder-is-evaporating</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-ladder-is-evaporating</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Sun, 15 Feb 2026 03:55:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gRVh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>We tell young people the same story we were told: get the degree, land the entry-level job, work hard, learn the ropes, prove yourself. The ladder is right there, so just grab the first rung and start climbing.</p><p>That story is breaking apart. Not slowly, not theoretically, not in some distant future that gives us time to adjust. It&#8217;s breaking apart right now, and the people most affected, the twenty-somethings about to walk across a graduation stage, are the ones who will suffer the consequences.</p><p>I see this from two vantage points that shouldn&#8217;t conflict but increasingly do. As the CEO of B:Side Capital, I see the math. I see what AI agents can already do, what they&#8217;re about to do, and what that means for every hiring decision I&#8217;ll make going forward. As a professor at ASU, I see the faces. I see bright, hungry students who did everything right and are about to graduate into a world that may not have a rung for them to grab. The dissonance between these two views keeps me up at night, and I can&#8217;t stay quiet about it anymore.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gRVh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gRVh!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 424w, https://substackcdn.com/image/fetch/$s_!gRVh!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 848w, https://substackcdn.com/image/fetch/$s_!gRVh!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 1272w, https://substackcdn.com/image/fetch/$s_!gRVh!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gRVh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic" width="1360" height="768" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:768,&quot;width&quot;:1360,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:229692,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.thebsideway.com/i/188003926?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gRVh!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 424w, https://substackcdn.com/image/fetch/$s_!gRVh!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 848w, https://substackcdn.com/image/fetch/$s_!gRVh!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 1272w, https://substackcdn.com/image/fetch/$s_!gRVh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8233e23f-320d-4ec5-b6df-06c571abe826_1360x768.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3>What Just Happened</h3><p>This week, Mustafa Suleyman, the CEO of Microsoft AI, co-founder of DeepMind, and one of the people closest to the actual technology, sat down with the <em>Financial Times</em> and said something that should stop you cold. He predicted that AI will achieve human-level performance on most white-collar professional tasks within twelve to eighteen months. Accounting, legal, marketing, project management, anything that involves sitting down at a computer. All of it, within eighteen months.</p><p>He&#8217;s not some LinkedIn influencer farming engagement. He&#8217;s the guy building the thing, and he&#8217;s far from alone. Anthropic CEO Dario Amodei warned last year that AI could eliminate half of all entry-level white-collar jobs. Ford CEO Jim Farley said it would cut the total number of white-collar positions in America by fifty percent. Matt Shumer, an AI researcher whose essay went viral this week, compared this moment to February 2020, right before the pandemic hit, except he thinks this will be more dramatic.</p><p>Now, I know what some of you are thinking. <em>We&#8217;ve heard this before. The predictions are always too aggressive. The technology never quite delivers on the hype.</em> Fair enough. Critics rightly point out that automating a task is not the same as automating a job. Studies have shown that AI tools still stumble on real-world office work, and one recent study found AI actually made software developers <em>slower</em>, with tasks taking twenty percent longer. Profit margins outside of Big Tech haven&#8217;t budged. We&#8217;re not living in the apocalypse yet.</p><p>But here&#8217;s the truth: the direction is right, even if the timeline is off by a year or two. If you&#8217;re making career decisions, hiring decisions, or investment decisions based on the assumption that this wave will politely wait for you to get ready, you are making a catastrophic mistake. The ladder that generations of Americans climbed is evaporating, not from the top, but from the bottom.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>The View From Both Sides</h3><p>Let me tell you what I see from each of my worlds, because the dissonance is deafening.</p><p><strong>From the CEO&#8217;s chair</strong>, the math is becoming impossible to ignore. I can spin up an AI agent that works twenty-four hours a day, never calls in sick, never needs onboarding, and doesn&#8217;t have a learning curve that takes six months before it produces real value. It costs a fraction, maybe ten percent, of what I&#8217;d pay a junior hire. I don&#8217;t say this with glee. I say it because it&#8217;s true, and because every founder and executive I talk to is running the same calculation, even if they won&#8217;t say it out loud. The question that used to be &#8220;who should we hire?&#8221; is becoming &#8220;do we need to hire at all?&#8221; When a company can spin up a thousand agents in the time it takes to post a job listing, the economics of entry-level human employment start to break down.</p><p><strong>From the professor&#8217;s chair</strong>, the view is more personal and more painful. I look at my students and I see real talent, people who did everything right, went to a good school, worked hard, learned how to think and build and lead. The brutal truth is that the world they prepared for may not exist by the time they walk across the stage, and no one is preparing them for that reality. We&#8217;re still running the old playbook: r&#233;sum&#233;s, interview prep, networking events. We&#8217;re acting as if the job market they&#8217;re entering bears any resemblance to the one that existed five years ago. It doesn&#8217;t, and pretending otherwise is a disservice to every student sitting in every classroom in this country.</p><h3>The Uncomfortable Question</h3><p>So let&#8217;s say it plainly.</p><p>If you&#8217;re a hiring manager and you can get the output of three junior analysts from one AI system at a tenth of the cost, are you hiring those three analysts? Of course you&#8217;re not. If you&#8217;re a law firm partner and your AI can draft contracts, review documents, and conduct legal research faster than a first-year associate billing at four hundred dollars an hour, are you hiring that associate? Maybe one, but not ten. If you&#8217;re running a marketing department and an AI agent can produce campaign copy, analyze performance data, build audience segments, and generate creative variations in real time, do you need a team of eight, or do you need two people who know how to direct the machine?</p><p>These aren&#8217;t hypotheticals. These conversations are happening right now, in real boardrooms, at real companies. Every person in a hiring position at virtually every company (media, tech, finance, consulting) is asking the same question: <em>Is this even a job anymore, or can we use AI for this?</em></p><p>The first rung is already gone, and Suleyman is saying the rest aren&#8217;t far behind.</p><h3>I&#8217;m Not Here to Debate the Remedies</h3><p>I want to be clear about what this piece is and what it isn&#8217;t. I&#8217;m not here to debate UBI, or to forecast the social chaos that may follow when a significant slice of the knowledge workforce gets displaced in a compressed timeframe, or to talk about the many ways AI could harm us beyond employment: the safety concerns, the concentration of power, the erosion of meaning. Those are real conversations, important ones, but they&#8217;re not this conversation.</p><p>What I want to do, and what I feel a responsibility to do given where I sit, is issue a direct, practical, no-nonsense call to action for two groups of people. Those of you who currently hold jobs that AI is coming for, and those of you, my students especially, who are about to step into a job market that is transforming beneath your feet. The obstacle right now is enormous, but the way through it is clearer than you might think.</p><h3>If You&#8217;re a Student About to Graduate</h3><p>Stop optimizing for &#8220;getting a job&#8221; and start optimizing for being impossible to replace.</p><p>The old playbook was designed for a world where the bottleneck was access to knowledge and the ability to process information. That bottleneck is dissolving in real time. The new scarce resources are judgment, taste, relationships, and the ability to operate in ambiguity where the stakes are real and the context is messy. AI can process information faster than any human who ever lived, but it cannot be <em>accountable</em>. It cannot sit across from a client who just lost a family member and figure out how that changes the estate plan. It cannot read the room.</p><p>Think about what that means practically. AI is extraordinary at tasks that live entirely on a screen, but it is terrible (and will be for a long time) at anything requiring physical presence, human trust, or navigating the chaos of the real world. A college student who combines a white-collar education with the ability to operate in the physical world has an edge that is <em>growing</em>, not shrinking. <strong>Lean into the physical-digital gap.</strong> The students who will thrive aren&#8217;t the ones who can do what AI does, but the ones who can take AI&#8217;s output and <em>do something with it</em>: evaluate whether the legal brief is actually right, tell a client why this marketing strategy matters for <em>their</em> specific situation, spot when the financial model has a garbage assumption buried in row forty-seven. The skill isn&#8217;t doing the work. It&#8217;s knowing what good work looks like and being accountable for the outcome.</p><p>Here&#8217;s the irony that should give you hope: <strong>AI makes it easier than ever for a solo operator or a tiny team to punch way above their weight.</strong> If traditional employment is becoming less reliable, the ability to create value independently becomes a form of economic insurance. One person with the right tools can now do what used to take a team of ten, which means the entrepreneurial path has never been more accessible or more necessary. Build something, and build your network before you need it. The people who weather economic dislocations are the ones deeply embedded in communities of people who trust them and want to work with them. Your network is your safety net, not your r&#233;sum&#233;. That&#8217;s unsexy advice, but it is the most durable advice I can give you.</p><h3>If You&#8217;re Already in The Workforce</h3><p>Here&#8217;s a shift most people miss: if you currently have a job, that job is your single greatest asset. Not because of the paycheck, though that matters, but because of what it gives you. It gives you a funded laboratory. You have a stable platform, a paycheck, health insurance, and most importantly, a live environment in which to learn the most consequential skills of your professional life. Your number one priority right now is to keep that job, not out of fear, but out of strategy.</p><p>Think about it: every company in America is about to go through an AI transformation, whether they know it yet or not. Most organizations are in a weird limbo right now where leadership knows AI is coming but rank-and-file adoption is patchy and uneven. That limbo is your window. The person who figures out how to use these tools to genuinely ten-x their output doesn&#8217;t get automated; they become the person who <em>leads</em> the automation. You want to be that person, so far ahead of the curve that when leadership looks around and asks &#8220;who understands this stuff?&#8221;, your name is the first one that comes up. Don&#8217;t wait for your company to train you and don&#8217;t wait for permission. Start now, document the results, and <strong>become the AI power user in your department before someone else does</strong>. You won&#8217;t just keep your job. You&#8217;ll become essential.</p><p>But keeping your job is just step one. The real goal is to become so valuable that your company can&#8217;t imagine operating without you. The deeper move here is about identity. If you think of yourself as &#8220;I write contracts&#8221; or &#8220;I build financial models&#8221; or &#8220;I create marketing copy,&#8221; you&#8217;ve defined yourself by a task, and tasks get automated. If instead you think of yourself as &#8220;I help companies manage risk in complex deals&#8221; or &#8220;I help leadership make capital allocation decisions under uncertainty,&#8221; you&#8217;ve defined yourself by an outcome. <strong>Outcomes require judgment, context, stakeholder management, and accountability.</strong> AI can do tasks, but it can&#8217;t own outcomes. That distinction is the difference between being replaceable and being the person your organization builds around.</p><p>That&#8217;s the standard you should be aiming for. Not &#8220;good enough to keep my seat,&#8221; but the kind of person who combines deep domain expertise with AI fluency and the judgment to know when the machine is right and when it&#8217;s dangerously wrong. The kind of person who can walk into any room and create value that didn&#8217;t exist before they showed up. The further you are from revenue, from the client relationship, from the sale, from the decision that generates revenue, the more exposed you are. Back-office analytical work is the first to go, while client-facing, relationship-driven, revenue-generating work is the most protected. If your current role is purely internal and analytical, find ways to get in front of clients. Even a lateral move that puts you closer to the customer can change your trajectory overnight.</p><p>Here&#8217;s where this all comes together: <strong>the skills that make you indispensable inside your company are the same skills that make you indispensable everywhere.</strong> AI mastery, domain expertise, client relationships, the ability to own outcomes, these aren&#8217;t just survival tools. They&#8217;re the building blocks of an elite career, whether that means rising within your current organization, leading a new division, or someday building something of your own. The person who can combine AI tools with human judgment and accountability doesn&#8217;t just survive the transformation; they become the person their company turns to when the stakes are highest. Your current job is where you develop that combination, so treat it that way.</p><p>Here&#8217;s the part nobody wants to hear: some roles really are going away, and no amount of upskilling will preserve them in their current form. If the work essentially amounts to &#8220;take information from System A, apply a set of known rules, and produce output in System B,&#8221; that function will not exist in three to five years regardless of what anyone does. The mature response isn&#8217;t denial. It&#8217;s using the opportunity you have right now to evolve into someone who does the work that can&#8217;t be automated: leading teams through ambiguity, managing client relationships, making high-stakes decisions where the data is incomplete and the consequences are real.</p><h3>The Bottom Line</h3><p>Here&#8217;s what I know from standing in both worlds.</p><p>The worst thing you can do is pretend this isn&#8217;t happening, and the second worst thing is to panic and assume all is lost. The people who thrive in disruption are the ones who move <em>toward</em> the change rather than away from it. The instinct is to protect what you have, but the better instinct is to position yourself where the value is moving to. The obstacle in front of you right now, this technological transformation rewriting the rules of work, value, and human contribution faster than any of us expected, isn&#8217;t blocking your path. It <em>is</em> your path.</p><p>I&#8217;ll be writing much more about this in the weeks ahead: what the new career architecture actually looks like, how the relationship between humans and organizations is going to restructure, and what the emerging playbook is for building economic resilience when traditional employment may no longer be the default.</p><p>But the first step is the simplest and the hardest: stop pretending the ladder is still there. It&#8217;s not, and the question is what you&#8217;ll build in its place before you have to.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-ladder-is-evaporating?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-ladder-is-evaporating?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[When Nobody Steps Up: The Leadership Vacuum That Turned a Crisis Into a Catastrophe]]></title><description><![CDATA[The greatest danger in any crisis isn&#8217;t the crisis itself &#8212; it&#8217;s the silence where leadership should be.]]></description><link>https://www.thebsideway.com/p/when-nobody-steps-up-the-leadership</link><guid isPermaLink="false">https://www.thebsideway.com/p/when-nobody-steps-up-the-leadership</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Tue, 10 Feb 2026 16:50:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Every leader will face a moment when the ground shifts beneath them. The market turns. A key client walks. The team fractures. The product fails. In those moments, the instinct to pause, to gather more data, to wait for clarity, to let the storm pass, feels rational. It feels responsible.</p><p>But here&#8217;s the truth: that pause is often the most dangerous decision a leader can make. Not because action always saves you, but because <strong>the absence of leadership in a crisis creates a vacuum.</strong> And vacuums get filled by panic, politics, and self-preservation. I&#8217;ve seen it happen in startups. I&#8217;ve seen it happen in boardrooms. And nearly a century ago, the entire American financial system watched it happen in real time.</p><p>Andrew Ross Sorkin&#8217;s <em>1929</em>, a deeply researched account of the greatest crash in Wall Street history, is, on its surface, a book about markets. But underneath the ticker tape and the margin calls, it&#8217;s really a story about what happens when the people who are supposed to lead simply don&#8217;t. And the lessons it offers are as relevant to a ten-person team as they are to an entire economy.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="6000" height="4000" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:4000,&quot;width&quot;:6000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;a laptop computer sitting on top of a wooden desk&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="a laptop computer sitting on top of a wooden desk" title="a laptop computer sitting on top of a wooden desk" srcset="https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1495710063684-2f933243400f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxlbXB0eSUyMGRlc2t8ZW58MHx8fHwxNzcwNzQyMTE2fDA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@danielcph">Daniel Hansen</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><h3>The Anatomy of a Leadership Vacuum</h3><p>In the months leading up to the 1929 crash, warning signs were everywhere. The Federal Reserve was internally divided about whether to intervene in a market that was clearly overheated. Paul Warburg, one of the architects of the Fed itself, had been sounding alarms for months. The economist Roger Babson publicly predicted a crash. But these voices were drowned out. Not by counter-arguments, but by silence from the people who mattered most.</p><p>President Herbert Hoover considered the growing market mania a &#8220;purely psychological&#8221; phenomenon and saw no reason to make public statements about it. Secretary of the Treasury Andrew Mellon believed the panic, when it finally came, was a necessary correction, a healthy purge that would strengthen the economy. Richard Whitney, head of the New York Stock Exchange, brushed off concerns from the White House itself, demanding proof of wrongdoing before he&#8217;d lift a finger. The Federal Reserve Board in Washington and the Federal Reserve Bank of New York couldn&#8217;t agree on basic policy, each waiting for the other to act first.</p><p>Think about that for a moment. The president, the treasury secretary, the head of the stock exchange, and the central bank. Every institution that had the authority and the responsibility to lead chose, for different reasons, to do nothing. Each had a justification. Each believed their inaction was the prudent course. And collectively, their restraint turned a painful correction into the most devastating economic catastrophe in American history.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>The Comfort of Waiting for Certainty</h3><p>The trap these leaders fell into is one I see constantly in business, and it&#8217;s worth naming directly: <strong>the belief that waiting for more information is always the safer bet.</strong></p><p>Hoover wanted certainty that the stock market&#8217;s troubles would spill into the real economy before he&#8217;d act. But by the time that certainty arrived, by the time the Dow had fallen 25 percent and banks were beginning to wobble, the window for decisive action had largely closed. He&#8217;d waited for the diagnosis to be undeniable, and by then the patient was already on the table.</p><p>Mellon, meanwhile, had an entirely different justification for inaction. He wasn&#8217;t uncertain. He was ideologically committed to non-intervention. He believed markets should be allowed to punish excess, that the panic would &#8220;purge the rottenness out of the system.&#8221; It&#8217;s a position that sounds principled in a textbook and looks catastrophic when millions of people lose their savings.</p><p>And Whitney at the Exchange? His motivation was the simplest and perhaps the most common: self-interest dressed up as conviction. Any admission that the market had structural problems would threaten the very institution he ran. So he dismissed concerns, deflected responsibility, and waited for someone else to take the risk of acting first.</p><p>These aren&#8217;t exotic failure modes. They show up in organizations of every size, every day. The CEO who won&#8217;t address a toxic executive because the numbers are still strong. The board that tables a strategic pivot because they need &#8220;one more quarter of data.&#8221; The founder who knows the business model is broken but keeps pushing because admitting it means admitting a mistake. The reasons vary. The result is the same: a vacuum forms, and the people who depend on leadership are left to fend for themselves.</p><h3>The Contrast: What Decisive Leadership Looks Like</h3><p>Sorkin&#8217;s book offers a powerful counterpoint to the paralysis of 1929, and it comes from an unexpected place: the Panic of 1907.</p><p>When the banking system nearly collapsed two decades earlier, J.P. Morgan Sr. was attending a church conference in Virginia. When the crisis hit, he attached his private railcar to a steam engine and rushed back to Manhattan. On a Saturday evening, after more than two dozen bank failures, he gathered the titans of the financial world at his home, locked them in his library, and refused to let them leave until they&#8217;d committed to a plan. Morgan played solitaire in the next room while the bankers argued, and by morning, they had drawn a line. They decided which institutions would be saved and which would be allowed to fail.</p><p>Was it perfect? No. Was it fair? Debatable. But Morgan understood something that every leader needs to understand: <strong>in a crisis, imperfect action beats perfect paralysis.</strong> He didn&#8217;t wait for consensus. He didn&#8217;t wait for government intervention. He made a call, took responsibility for it, and moved.</p><p>By 1929, Morgan was dead and there was no one with the will or the authority to play that role. Thomas Lamont, Morgan&#8217;s successor at J.P. Morgan &amp; Co., tried to organize a bankers&#8217; pool to stabilize the market on Black Thursday. He gathered the heads of the five largest banks, and they committed $120 million to buy shares in thirty-seven of the most battered stocks. It worked. Briefly. The market rallied for a few hours. Mitchell walked out of the meeting projecting confidence, and the crowd on Wall Street breathed a collective sigh of relief.</p><p>But the gesture was too little, too late, and everyone involved knew it. Bernard Baruch, one of the most prominent investors of the era, declined to participate entirely. The era when a single firm could rally the entire market through sheer force of will was over. And nobody had built anything to replace it.</p><h3>What This Means for Your Team</h3><p>You don&#8217;t have to be running a bank or a government to learn from 1929. The dynamics of a leadership vacuum scale down perfectly to the organizations most of us actually lead. Here&#8217;s what I&#8217;ve taken from this story and applied in my own work:</p><p><strong>First, silence is a message.</strong> When a crisis hits and leadership goes quiet, people don&#8217;t assume you&#8217;re thinking. They assume you&#8217;re scared. Or worse, they assume you don&#8217;t care. I learned this the hard way in my BodeTree days. There were moments when I thought holding back and &#8220;letting things settle&#8221; was the mature response. It wasn&#8217;t. My silence created space for speculation, anxiety, and the worst kind of office politics: the kind born from fear. Your team doesn&#8217;t need you to have all the answers. They need to know you see the problem and you&#8217;re engaging with it. That alone changes the dynamic.</p><p><strong>Second, beware the ideology of inaction.</strong> Mellon&#8217;s &#8220;let it purge&#8221; philosophy sounds like a principled stance. But in practice, it was an excuse to do nothing while people suffered. I see versions of this in business all the time. The leader who insists the market will &#8220;correct itself.&#8221; The manager who refuses to intervene in a team conflict because &#8220;adults should work it out.&#8221; The executive who won&#8217;t cut a failing product line because it &#8220;just needs more time.&#8221; Sometimes the principled thing isn&#8217;t to stand firm. It&#8217;s to act, even when the action is uncomfortable.</p><p><strong>Third, self-interest is the enemy of crisis leadership.</strong> Whitney couldn&#8217;t address the structural problems of the stock exchange because doing so would have threatened his own position. This is perhaps the most insidious form of the leadership vacuum: when the person in charge has a personal incentive to maintain the status quo, even as the status quo is collapsing. If you&#8217;re a leader, you need to regularly ask yourself: <em>Am I protecting the organization, or am I protecting myself?</em> The honest answer isn&#8217;t always comfortable, but it&#8217;s always necessary.</p><p><strong>Fourth, don&#8217;t wait for the perfect plan. Commit to a direction.</strong> Morgan in 1907 didn&#8217;t have a perfect plan. He had a decision and the willingness to own it. Lamont in 1929 tried to replicate that approach, but he was too late and lacked the authority to follow through. The lesson isn&#8217;t that every bold move works. It&#8217;s that <strong>the cost of inaction in a crisis almost always exceeds the cost of imperfect action.</strong> A team that&#8217;s moving in a direction, even if it&#8217;s not the optimal direction, can adjust. A team that&#8217;s frozen can&#8217;t.</p><p><strong>Fifth, build the capacity for crisis leadership before the crisis arrives.</strong> One of the most important themes in Sorkin&#8217;s book is that by 1929, the institutional infrastructure for crisis leadership didn&#8217;t exist. Morgan had been a singular figure, and when he died, nothing replaced him. The Federal Reserve was supposed to fill that role but was too fragmented and too young to do so. By the time Roosevelt finally stepped in, closing every bank in America on his first day in office and asserting unprecedented federal authority, years of damage had already been done. The parallel for leaders today is this: don&#8217;t wait for a crisis to figure out your decision-making framework, your communication plan, or your chain of command. Those structures need to exist before you need them.</p><h3>The Real Lesson</h3><p>The story of 1929 isn&#8217;t really about stocks or banks or monetary policy. It&#8217;s about what happens when the people who have the authority to lead choose, for reasons that seem perfectly rational in the moment, not to.</p><p>Hoover waited for certainty. Mellon waited for the market to heal itself. Whitney waited for someone else to take the risk. The Fed waited for internal consensus. And while they all waited, the crisis metastasized from a market correction into a generational catastrophe that reshaped the American economy and the role of government for decades to come.</p><p>Whether we lead companies, teams, or even just ourselves, we face smaller versions of this choice all the time. The crisis doesn&#8217;t have to be a stock market crash. It can be a product launch that&#8217;s failing, a culture that&#8217;s eroding, a strategic bet that&#8217;s clearly wrong, or a team member who&#8217;s undermining trust. The question is always the same: will you step into the uncertainty and lead, or will you wait for conditions that may never arrive?</p><p>The leaders I admire most aren&#8217;t the ones who had the best information or the most resources. They&#8217;re the ones I try to emulate as I lead B:Side, and the ones I teach my students about at ASU. They understood that in a crisis, the act of leading is itself the most important thing. Not because the leader is always right, but because the alternative, a vacuum where leadership should be, is almost always worse.</p><p>The greatest danger isn&#8217;t making the wrong call. It&#8217;s making no call at all.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/when-nobody-steps-up-the-leadership?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/when-nobody-steps-up-the-leadership?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[The Mountain and the Ticker Tape: Why the Best Leaders Learn to See What Others Can’t]]></title><description><![CDATA[Great leadership isn&#8217;t about reacting faster &#8212; it&#8217;s about seeing further.]]></description><link>https://www.thebsideway.com/p/the-mountain-and-the-ticker-tape</link><guid isPermaLink="false">https://www.thebsideway.com/p/the-mountain-and-the-ticker-tape</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Mon, 09 Feb 2026 15:16:16 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>We celebrate speed. In boardrooms, in startups, in the breathless rhythm of modern business, the fastest decision-maker is supposed to be the best decision-maker. Move fast and break things. First mover advantage. The bias toward action is so deeply embedded in our culture that we treat hesitation like a character flaw and patience like a synonym for weakness.</p><p>That idea is a trap.</p><p>In his book <em>The Laws of Human Nature</em>, Robert Greene tells the story of John Blunt &#8212; a pragmatic, self-made English businessman who, in 1719, engineered one of the most spectacular financial disasters in history. Blunt wasn&#8217;t stupid. He wasn&#8217;t reckless by temperament. He was a shrewd operator who had clawed his way from the son of a shoemaker to the inner circles of King George I. But in the summer of 1719, watching the French get rich off the Mississippi Company, Blunt caught a fever &#8212; not of the body, but of the mind. He became so consumed by the drama of the present moment that he lost the ability to see six months into the future. And that blindness didn&#8217;t just destroy him. It nearly took an entire nation down with him.</p><p>Here&#8217;s the shift most people miss: Blunt&#8217;s failure wasn&#8217;t a failure of intelligence or ambition. It was a failure of perspective. And it&#8217;s </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="3000" height="4000" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:4000,&quot;width&quot;:3000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;A man climbing up the side of a mountain&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="A man climbing up the side of a mountain" title="A man climbing up the side of a mountain" srcset="https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1724615949074-d5ea17327905?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxjbGltYmluZyUyMG1vdW50YWlufGVufDB8fHx8MTc3MDYwNjkwM3ww&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@andriaeliaphotography">Andria Elia Photography</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p>the same failure that quietly undermines leaders, entrepreneurs, and organizations every single day.</p><h3>The View from the Base of the Mountain</h3><p>Greene offers a metaphor I keep coming back to. Imagine you&#8217;re standing at the base of a mountain, deep in a thick forest. You can see only what&#8217;s directly in front of you &#8212; the nearest trees, the path at your feet. Everything feels urgent because everything is close. You react to the branch in your face, the sound behind you, the terrain right under your boots. You have no sense of the broader landscape, no understanding of how the forest connects to the valley, the river, the road beyond.</p><p>Now imagine climbing. With every hundred feet of elevation, the picture changes. What seemed like a dead end from below reveals itself as a bend in a trail. What looked like the whole forest turns out to be a small stand of trees at the edge of something much larger. The higher you go, the more you realize that what you thought was true at the base &#8212; the conclusions you drew, the decisions you were about to make &#8212; was based on an incomplete picture.</p><p>This is what Greene calls the farsighted perspective, and it&#8217;s the central insight of his chapter on the Law of Shortsightedness. Most of us spend our professional lives at the base of the mountain. We react to the latest email, the newest crisis, the most dramatic piece of news. We make decisions based on what we can see and feel right now, and we mistake that narrow view for the full picture.</p><p>Marcus Aurelius understood this two thousand years ago. In his <em>Meditations</em>, he repeatedly urged himself to observe events from above &#8212; to imagine looking down on the affairs of men from a great height, seeing the patterns and cycles that are invisible to those caught in the churn. For the Stoics, this wasn&#8217;t escapism. It was the foundation of sound judgment. You cannot lead well if you cannot see clearly, and you cannot see clearly if you&#8217;re standing in the middle of the storm.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>The Anatomy of Shortsightedness</h3><p>Greene identifies four patterns of short-term thinking that plague leaders. I want to focus on the two I see most often in my own work &#8212; because they&#8217;re the ones most likely to be silently eroding your effectiveness right now.</p><p>The first is what Greene calls tactical hell. You know the feeling. You&#8217;re embroiled in multiple battles &#8212; a difficult employee, a stalled project, a competitor making noise, a board member pushing back. Each fight feels critical. You&#8217;ve invested so much time and energy that walking away seems like a waste. So you keep going, reacting to each new development, matching move for move, argument for argument.</p><p>But here&#8217;s the truth: the moment you lose sight of <em>why</em> you&#8217;re fighting, you&#8217;ve already lost. Tactical hell isn&#8217;t about the external battles. It&#8217;s about the internal collapse of strategic thinking. Your ego takes over. The fight becomes about being right, not about reaching your goals. Your energy drains. Your spirit contracts. And the longer you stay in it, the harder it becomes to climb back out.</p><p>I&#8217;ve been there. In my earlier years running BodeTree, there were stretches where I was so deep in the weeds of day-to-day firefighting that I couldn&#8217;t have told you what our three-year vision looked like. I was busy every single hour, making decisions constantly, and none of it was moving us forward in any meaningful way. Activity had replaced strategy, and I&#8217;d confused the two. It took stepping back &#8212; physically removing myself from the daily rhythm for a few days &#8212; to recognize that half the battles I was fighting didn&#8217;t matter at all, and the ones that did required a completely different approach than the reactive posture I&#8217;d adopted.</p><p>The Stoics had a word for this kind of discipline: apatheia &#8212; not apathy in the modern sense, but freedom from being controlled by your passions and reactions. Seneca wrote that the wise person doesn&#8217;t avoid the arena but refuses to be yanked around by every provocation within it. The goal isn&#8217;t disengagement. It&#8217;s elevated engagement &#8212; fighting the battles that matter, from a position of clarity rather than compulsion.</p><h3>Ticker Tape Fever</h3><p>The second pattern Greene identifies hits even closer to home in 2026: what he calls ticker tape fever. During the run-up to the 1929 crash, investors became addicted to the clicking sound of the ticker tape machine &#8212; the physical sensation of being connected to the market in real time. Every click meant something was happening. Every fluctuation demanded attention. The sound itself became a narcotic.</p><p>We don&#8217;t have ticker tapes anymore. We have something far more powerful and far more insidious &#8212; the infinite scroll, the push notification, the 24-hour news cycle, the real-time dashboard. I see this constantly in the world of small business lending and finance. A Fed announcement drops and suddenly every business owner I talk to wants to rethink their entire strategy. A jobs report comes in hot and the mood shifts overnight from cautious optimism to panic. A single quarter of data reshapes plans that were built on years of careful analysis.</p><p>Think about it: the trends that actually determine whether a business succeeds or fails play out over months and years, not hours and days. The fundamentals of a strong small business &#8212; solid unit economics, a clear value proposition, a healthy culture, disciplined cash management &#8212; don&#8217;t change because the ten-year Treasury yield moved twenty basis points on a Tuesday. But when you&#8217;re glued to the ticker tape &#8212; or its modern equivalent &#8212; every fluctuation feels like a seismic shift. Your time frame shrinks until you can barely see past the end of the week. And that&#8217;s when bad decisions get made.</p><p>Greene holds up Abraham Lincoln as the antidote, and it&#8217;s a portrait worth studying. At the outbreak of the Civil War, Lincoln made a clear-eyed assessment: the North had more men and more resources, so time was on his side &#8212; but only if he could withstand the enormous pressure to either give up or rush the effort. For the next four years, that&#8217;s exactly what he did. After the disaster at Bull Run, when almost everyone &#8212; including prominent allies &#8212; urged him to negotiate peace, Lincoln held. When Grant got bogged down and casualties mounted, Lincoln held. He nearly broke in August of 1864, drafting a letter of surrender terms &#8212; and then stuffing it in a drawer because his strategic mind overruled his emotional exhaustion. A week later, Sherman marched into Atlanta and the war turned for good.</p><p>What Lincoln had that most leaders lack wasn&#8217;t superior intelligence. It was <strong>superior time orientation</strong>. He could see the larger arc that everyone else&#8217;s short-term reactions were obscuring. He didn&#8217;t ignore the present &#8212; he endured it, because his eyes were fixed on something beyond it.</p><h3>The Cobra Effect</h3><p>There&#8217;s a third pattern from Greene that deserves attention, if only because it&#8217;s so devastatingly common: unintended consequences, or what economists sometimes call the cobra effect. The name comes from a story out of colonial India. British authorities, bothered by the number of venomous cobras in Delhi, offered a bounty for every dead cobra brought in. Enterprising locals responded by breeding cobras for the reward money. When the government caught on and cancelled the program, the breeders &#8212; now resentful and stuck with inventory &#8212; released their snakes into the streets. The cobra population tripled.</p><p>The pattern is everywhere once you start looking for it. A well-intentioned policy creates the very problem it was designed to solve. A leader tries to control a rebellious team by tightening restrictions, only to make the rebellion worse. A company rushes a product to market to beat a competitor, creates a quality disaster, and hands that competitor a gift-wrapped advantage.</p><p>The root cause is always the same: a refusal to think beyond the first-order effect. Action A leads to Result B &#8212; that&#8217;s as far as the thinking goes. But Result B creates Condition C, which triggers Response D from people whose motivations you never bothered to consider. Greene is right that this isn&#8217;t just a theory &#8212; it&#8217;s a pattern repeated throughout history, from the assassination of Julius Caesar to the invasion of Iraq. And the antidote is always the same: slow down, widen the frame, game out the second and third-order consequences before you act. Not every time &#8212; sometimes speed genuinely matters. But far more often than we think, the wisest move is the patient one.</p><p>I think about this often when I&#8217;m teaching at ASU. I&#8217;ll ask a room of very bright students what they would do in a particular business scenario, and almost invariably the first answers are reactive and narrow. <em>Fire the underperformer. Cut the product line. Raise prices.</em> These aren&#8217;t wrong instincts, necessarily. But they&#8217;re base-of-the-mountain instincts. They address the symptom without examining the system. The best answers &#8212; the ones that reveal real strategic thinking &#8212; always come from the students who pause, who ask a question before proposing a solution, who consider what the second and third moves might look like. Those students are climbing the mountain.</p><h3>The Discipline of Elevation</h3><p>So what does all of this mean in practice? Greene&#8217;s prescription is deceptively simple, and it aligns with something I&#8217;ve believed for a long time: the most important leadership skill is the ability to detach from the heat of the moment and see the wider pattern.</p><p>This doesn&#8217;t mean being passive. It doesn&#8217;t mean avoiding hard decisions. Lincoln wasn&#8217;t passive &#8212; he was waging a war. Marcus Aurelius wasn&#8217;t passive &#8212; he was governing an empire from a military camp on the Danube frontier. The farsighted perspective isn&#8217;t about retreating from the arena. It&#8217;s about refusing to let the arena dictate your thinking.</p><p>In practical terms, this means building habits that force elevation. It means blocking time to think strategically, not just operationally &#8212; and treating that time as non-negotiable. It means cultivating relationships with people who see the world differently than you do, because their perspective compensates for your blind spots. It means studying history &#8212; not as an academic exercise, but as a way of recognizing the patterns that repeat themselves in every era. The South Sea Bubble of 1720 and the housing crisis of 2008 are separated by nearly three centuries, but the underlying human dynamics are identical. The leaders who know their history are less likely to be surprised by it.</p><p>Most importantly, it means developing a different relationship with time itself. Greene argues that most of us live within an anxiously narrow time frame &#8212; focused on the immediate, uncomfortable with both the past and the future, seeking distraction from the passage of time rather than learning to work with it. The farsighted leader does the opposite. She treats time as an ally, not an enemy. She knows that today&#8217;s crisis will look different in a month, that patience compounds, and that the clearest view of any situation is the one you get after you&#8217;ve given yourself the space to think.</p><h3>Climb the Mountain</h3><p>We live in a world that rewards the loudest reaction, the fastest take, the most dramatic pivot. Social media has turned the ticker tape into a firehose. The pressure to respond &#8212; to everything, immediately, with conviction &#8212; has never been greater. And the leaders who give in to that pressure are the ones standing at the base of the mountain, swinging at branches and calling it progress.</p><p>The leaders who actually build something lasting are the ones who do the quiet, unglamorous work of climbing. They resist the pull of the moment. They think in years, not quarters. They study the patterns of history and the rhythms of human nature, and they use that knowledge to see what others can&#8217;t &#8212; not because they&#8217;re smarter, but because they&#8217;ve earned a higher vantage point.</p><p>The view from the top of the mountain doesn&#8217;t make leadership easy. It doesn&#8217;t eliminate uncertainty or guarantee success. But it does something more valuable: it makes you less susceptible to the madness that consumes everyone else. And in a world drowning in noise and short-term thinking, that clarity is the rarest and most powerful advantage a leader can possess.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/the-mountain-and-the-ticker-tape?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/the-mountain-and-the-ticker-tape?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Humility and Patience Are the Operating System]]></title><description><![CDATA[Why restraint, not brilliance, determines who survives pressure]]></description><link>https://www.thebsideway.com/p/humility-and-patience-are-the-operating</link><guid isPermaLink="false">https://www.thebsideway.com/p/humility-and-patience-are-the-operating</guid><dc:creator><![CDATA[Christopher Myers]]></dc:creator><pubDate>Wed, 04 Feb 2026 20:58:12 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>There is a kind of confidence that thrives when conditions are easy. It moves quickly and speaks decisively. It is shaped by momentum and reinforced by results. Over time, it begins to assume that whatever worked yesterday will continue to work tomorrow.</p><p>In stable environments, that assumption is rarely challenged. Growth covers mistakes. Favorable conditions forgive misjudgment. Confidence compounds simply because nothing pushes back hard enough to test it.</p><p>Then the environment shifts.</p><p>Markets tighten. Institutions strain. Trust becomes harder to sustain. Decisions that once felt routine now carry weight well beyond the moment. Options narrow. Tradeoffs sharpen. And leaders are forced to confront something they have often avoided during good times. The habits that once made them effective are no longer neutral. In many cases, they actively increase risk.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080" width="4480" height="6513" 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srcset="https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1613909327715-216aabf51c52?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxwYXRpZW5jZXxlbnwwfHx8fDE3NzAyMzYxNTZ8MA&amp;ixlib=rb-4.1.0&amp;q=80&amp;w=1080 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@duanemendes">Duane Mendes</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p>This is where humility and patience stop sounding like virtues and start functioning as infrastructure. They determine whether leadership can continue to operate when the environment turns hostile.</p><p>Humility and patience are what keep leaders anchored to reality and able to remain engaged long enough for judgment to hold.</p><h3>What Pressure Brings to the Surface</h3><p>Every leader operates with an internal framework, whether they think about it consciously or not. That framework shapes how information is interpreted, how uncertainty is handled, and how stress is absorbed. In calm conditions, weaknesses in that framework are easy to miss. Momentum smooths over errors. Growth creates the illusion of clarity.</p><p>Crisis removes that illusion.</p><p>As conditions tighten, behavioral patterns become more visible. Some leaders begin reacting faster than they are thinking, substituting activity for progress. Others cling tightly to prior assumptions, even as evidence accumulates that those assumptions no longer fit the situation. Still others respond to uncertainty by asserting control more aggressively, pushing decisions through simply to reestablish a sense of authority.</p><p>Humility and patience change the tempo of that response. They slow the moment just enough to allow leaders to notice what they are reacting to and why. That pause often separates leaders who stabilize their organizations from those who become part of the problem.</p><h3>A Commander Who Learned to Wait</h3><p>Much of what we think we know about ancient conquest emphasizes speed and audacity. The career of Alexander the Great is usually told that way. Early campaigns rewarded relentless forward motion. Boldness broke larger forces. Momentum created legend.</p><p>But accounts that linger on the later years tell a more complicated story. As the campaign moved farther east, resistance became less conventional and logistics more fragile. Local politics grew unpredictable. Soldiers who had marched for years began to push back, not out of disloyalty, but exhaustion. The pressure to keep moving forward became internal as much as strategic.</p><p>In Steven Pressfield&#8217;s historical novel <em>The Virtues of War</em>, that tension is front and center. Impatience repeatedly threatens cohesion. Decisions made too quickly harden opposition. Efforts to impose unity through force produce resentment rather than loyalty.</p><p>What preserves the campaign longer than it otherwise might have lasted are moments of restraint. Pauses that allow alliances to settle. Decisions to listen rather than press. Acceptance that endurance matters more than spectacle. These moments rarely define the legend, but they define the limits of what ambition can sustain.</p><p>They offer an early lesson that repeats across leadership history. When ambition outruns patience, even extraordinary capability begins working against itself.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/subscribe?"><span>Subscribe now</span></a></p><h3>Humility and Clear Sight</h3><p>Humility tends to be misunderstood because it is often framed as a personality trait rather than a working discipline. In leadership, humility has little to do with modesty and nothing to do with stepping back from responsibility.</p><p>It shows up as a willingness to see clearly under pressure.</p><p>Leaders operating with humility do not assume that authority guarantees accuracy. They do not treat experience as immunity from error. They are less invested in defending earlier positions and more focused on understanding what has changed. Disagreement is not automatically read as opposition. It is treated as information.</p><p>Crisis accelerates everything. Information arrives incomplete and often contradictory. Fear distorts communication. Incentives shift in subtle ways. Without humility, leaders begin filtering what they hear, not to improve understanding, but to protect identity. Over time, that filtering compounds error, even as confidence remains outwardly intact.</p><p>Humility keeps attention directed outward rather than inward. It allows leaders to adjust course without turning adaptation into a referendum on competence. It keeps reality in view when ego would prefer something simpler and more flattering.</p><h3>Leadership Inside a Cell</h3><p>Few environments strip away illusion as thoroughly as captivity.</p><p>When senior American officers were held for years in North Vietnamese prison camps, formal authority evaporated. Rank offered no protection. Force was irrelevant. Certainty was punished. What remained was each individual&#8217;s capacity for self-command.</p><p>The experience is described in detail by Vice Admiral James Stockdale in <em>Thoughts of a Philosophical Fighter Pilot</em>. Survival, he observed, depended less on optimism or cleverness than on disciplined realism. Those who told themselves comforting stories often collapsed when those stories proved false. Those who refused to accept reality broke just as quickly.</p><p>What endured was a steadier posture. Acceptance of what could not be changed, paired with rigorous control over what could. Patience, not as waiting for rescue, but as staying oriented to reality day after day. Humility, not as resignation, but as clarity about limits.</p><p>Leadership in that environment did not come from force or certainty. It came from the ability to regulate oneself under sustained pressure. Those who managed that became anchors for others, even when communication was minimal and punishment severe.</p><p>The lesson travels easily. When external control disappears, internal discipline becomes decisive.</p><h3>Patience and the Shape of Time</h3><p>If humility keeps leaders oriented toward reality, patience keeps them oriented toward time.</p><p>Crisis compresses time psychologically. Everything feels urgent. Decisions feel permanent even when they are not. Leaders feel watched, and silence starts to feel dangerous. The pressure to act builds, often independent of whether action will actually improve the situation.</p><p>Patience changes how leaders experience that pressure.</p><p>Not by encouraging inaction, but by restoring proportion. Many problems worsen when addressed too quickly. Many consequences only become visible after an initial response has had time to move through the system. Leaders who rush often find themselves responding to surface symptoms while deeper dynamics continue untouched.</p><p>This understanding appears repeatedly in ancient political writing. In <strong>How to Be a Leader</strong>, <strong>Plutarch</strong> returns again and again to leaders whose authority outpaced their self-command. Speed amplified emotion. Power magnified flaws. Only restraint created durability, both for the leader and for the city.</p><h3>When Speed Stops Helping</h3><p>Speed works well when systems are predictable. Under those conditions, fast decisions often compound advantage.</p><p>Crisis removes that predictability.</p><p>As volatility increases, speed raises the likelihood of solving the wrong problem efficiently. Strategies are announced before constraints are fully understood. Positions are reversed publicly as new information arrives, slowly eroding trust. Overcorrections follow short-term indicators that offer little insight into longer-term direction.</p><p>Historical accounts are full of leaders who confused motion with control, especially once power insulated them from feedback. The result was rarely collapse overnight. More often it was gradual erosion, as credibility thinned and resistance hardened.</p><p>Humility tempers the impulse to assume certainty too early. Patience allows time for signal to separate from noise. Together, they reduce the chance that leadership itself becomes a source of instability.</p><h3>Endurance as the Real Assignment</h3><p>Many crises are not resolved cleanly. They are endured.</p><p>Leaders often imagine their value lies in producing decisive solutions at pivotal moments. In practice, many of the most consequential leadership periods involve staying functional while conditions remain difficult. Maintaining coherence. Preserving trust. Avoiding irreversible mistakes while options are limited.</p><p>Across ancient campaigns, political histories, and modern captivity narratives, the same pattern emerges. Leaders who last are not the ones who move fastest. They are the ones who remain steady longest.</p><h3>How Institutions Drift Toward Failure</h3><p>Institutions rarely collapse because of a single decision. They weaken when restraint erodes gradually.</p><p>Leaders overextend. They respond emotionally to pressure. They begin managing appearances instead of fundamentals. They chase control long after control has slipped away.</p><p>Humility keeps leaders aware of scale and limits. Patience keeps them aware of fragility and sequencing. Together, they encourage stewardship rather than domination.</p><p>This matters most when trust is thin. Employees, investors, customers, and partners can sense when leadership is operating from anxiety rather than principle. Their reactions often accelerate the outcomes leaders are trying to prevent.</p><h3>Staying in the Game</h3><p>Most leadership failures under pressure are not about a single bad decision. They unfold as credibility erodes, trust thins, and organizations destabilize under unnecessary motion.</p><p>Endurance changes that trajectory. It creates the conditions where judgment accumulates rather than breaks down. Small, correct decisions begin to matter again. Trust rebuilds gradually. Systems stabilize.</p><p>Humility and patience are what make that endurance possible.</p><h3>Remember</h3><p>Across history, the leaders who endure turbulent periods share a common posture. They remain oriented to reality even when it is uncomfortable. They respect time rather than trying to overpower it. They resist the urge to force clarity where none yet exists.</p><p>That posture rarely produces drama. It rarely satisfies the demand for immediate answers. But it is what allows leadership to continue functioning when conditions remain hostile.</p><p>In trying times, that difference determines who remains standing.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thebsideway.com/p/humility-and-patience-are-the-operating?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thebsideway.com/p/humility-and-patience-are-the-operating?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p></p>]]></content:encoded></item></channel></rss>