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The world is complicated, and leading with clarity is difficult. The B:Side Way can help you navigate the challenges of the day and lead your team to success. Subscribe to get full access to the newsletter and website. It’s 100% free.

What is The B:Side Way?

The B:Side Way is a unique approach to business and leadership that has helped organizations of all sizes cultivate cultures of excellence. It emphasizes a self-awareness, philosophical, and practical approach to making the people and situations around you better. This philosophy is based on hard-won insights from my experiences from the worlds of entrepreneurship, finance, and academia.

Who is The B:Side Way for?

The B:Side Way is for anyone who wants to learn how to be a better, more effective leader. Whether you’re part of the Fortune 500 or the Fortune 5 Million, The B:Side Way can help you navigate the complex world we live in and cultivate elite teams.

Who is Chris Myers?

I’m the CEO of B:Side Capital and B:Side Fund, a professor at Arizona State University, a former fintech founder, and a writer. The B:Side Way was born out of my experience navigating these roles and my love of helping make teams better. My work has been featured in The New York Times, The Wall Street Journal, Forbes Magazine, MSNBC, FOX Business, The Huffington Post, Mashable, TEDx, TechCrunch, Inc, Entrepreneur, and many more.

What does B:Side Capital Do?

At B:Side Capital, we're all about helping small businesses access the responsible capital they need to grow and thrive. We do this through special loans backed by the government, known as Small Business Administration 504 and 7(a) loans. We're not just here to lend money; we're here to be a friend and ally to both banks and entrepreneurs.

We're on a mission with our sibling, B:Side Fund, to support communities that don't get enough attention, helping them thrive and create jobs through these loans and our direct lending efforts. We're the go-to for lenders when they come across a business that's a bit too unique for traditional bank loans. Since kicking off in 1990, we've been able to back nearly 5,000 small businesses, creating over 33,000 jobs and pumping almost $9.06 billion into the local economy.

We’re headquartered in Denver, Colorado but also have offices in Arizona, Utah, and New Mexico.

Learn more here.

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Leadership. Management. Culture. This is what B:Side Capital is all about. It's worked for us. Now, let us help make it work for you.

People

CEO of B:Side Capital & Fund, ASU professor, ex-fintech founder, writer. I created The B:Side Way from my diverse roles & passion for team growth. Featured in NYT, WSJ, Forbes, MSNBC, FOX, TEDx, Inc.